A History of BPBranding and Logo Development By Mrs. Clayton, 3rd hour
BP Logo Changes Timeline 1917 - Motor fuel sold as Palm Tree Oil was marketed as “BP.” 1920 - BP logo had wings to protect a shield. Logo colors in red, black, blue, white, yellow, green 1930 - Company requested consistent sign using green and yellow 1998 - Amoco and BP merged. Logos appear side-by-side 2000 - Amoco, ARCO and Castrol, become global brand with BP. § Logo features a sunburst of green, yellow and white. § It symbolizes dynamic energy. BP’s Advertising Agency: Olgivy & Mather
First BP Logo Gas wasapproximately 11 cents per gallon. 1921-1922
Second BP Logo as P fuel wFirst B in cans. sold 1922-1930
Third BP Logo s ome gn c o desi mLo g fro loyee 0 emp on. 192 petiti com 1930-1947
d BP Merge xt Sixth BP Logo Amo co and appears ne orchAmo co’s T ield to BP Sh 1998-2000
Current Logo f r ms o m ic Fo Dyna nerg y EPrice of BP in 2011 is $3.29/gallon. Helios —Gree k Sun God 2000-Present
New Slogan for the 21st CenturyBetter people, better products, big picture, beyond petroleum.
Environmental News§ March, 2006--A spill of about 267,000 gallons (1 million liters) of oil in the tundra of Alaskas North Slope.§ April, 2010--Deep Horizon GulfOil Spill. One million barrels or more spilled into the Gulf.