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BP Logo Powerpoint

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Media Analysis--Branding of a Corporate Logo

Media Analysis--Branding of a Corporate Logo

Published in: Technology, Business

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  • 1. A History of BPBranding and Logo Development By Mrs. Clayton, 3rd hour
  • 2. BP Logo Changes Timeline 1917 - Motor fuel sold as Palm Tree Oil was marketed as “BP.” 1920 - BP logo had wings to protect a shield. Logo colors in red, black, blue, white, yellow, green 1930 - Company requested consistent sign using green and yellow 1998 - Amoco and BP merged. Logos appear side-by-side 2000 - Amoco, ARCO and Castrol, become global brand with BP. §  Logo features a sunburst of green, yellow and white. §  It symbolizes dynamic energy. BP’s Advertising Agency: Olgivy & Mather
  • 3. First BP Logo Gas wasapproximately 11 cents per gallon. 1921-1922
  • 4. Second BP Logo as P fuel wFirst B in cans. sold 1922-1930
  • 5. Third BP Logo s ome gn c o desi mLo g fro loyee 0 emp on. 192 petiti com 1930-1947
  • 6. Fourth BP Logo1947-1958
  • 7. Fifth BP Logo1989-1998
  • 8. d BP Merge xt Sixth BP Logo Amo co and appears ne orchAmo co’s T ield to BP Sh 1998-2000
  • 9. Current Logo f r ms o m ic Fo Dyna nerg y EPrice of BP in 2011 is $3.29/gallon. Helios —Gree k Sun God 2000-Present
  • 10. New Slogan for the 21st CenturyBetter people, better products, big picture, beyond petroleum.
  • 11. Environmental News§  March, 2006--A spill of about 267,000 gallons (1 million liters) of oil in the tundra of Alaskas North Slope.§  April, 2010--Deep Horizon GulfOil Spill. One million barrels or more spilled into the Gulf.
  • 12. References§  http://www.bp.com/ sectiongenericarticle.do? categoryId=9014509&contentId=702766 6§  http://news.nationalgeographic.com/ news/ 2006/03/0320_060320_alaska_oil.html§  http://www.scientificamerican.com/ report.cfm?id=bp-gulf-of-mexico-oil-spill- anniversary