SWOT A Presentation & Analysis by: Danny Campos & Kara Bragg 2008
What Is A SWOT Analysis? A SWOT Analysis is a powerful technique for identifying Strengths and Weaknesses, and for examining the Opportunities and Threats your employees face. Used in a personal context, it helps you assist your employees to develop their careers in a way that takes best advantage of their talents, abilities and opportunities . As managers we can focus and develop their attributes while minimizing their weaknesses and reducing the threats to turnover on our teams Source:www.mindtools.com/rs/swot
What Is A SWOT Analysis? What makes SWOT particularly powerful is that with a little thought, it can help you uncover opportunities that your employees are able to use to their advantage. By understanding their weaknesses, you can manage and eliminate threats that would otherwise catch them unaware. Source:www.mindtools.com/rs/swot
What Is A SWOT Analysis? A SWOT analysis provides information that is helpful in matching our resources and capabilities to the competitive environment in which we operate. As such, it is instrumental in strategy formulation and selection of our teams and employees! Do not confuse or use private personal issues in any SWOT analysis - if you cannot ask the question in an interview then you cannot grade that criteria in a SWOT Examples: Has small children, single parent, Rotary Club member Source:www.mindtools.com/rs/swot
What Does A SWOT Evaluate? Internal & Personal Strengths Weaknesses Opportunities Threats External & Positive External & Negative Internal & External Personal
Where do they see themselves fitting into the “big picture”?
What are their dreams/aspirations?
What do they like most/least about their current role?
Who do they admire in our organization and why?
What areas about their professional / career life would they like to most change in the future?
SWOT Analysis Worksheet What trends could harm them? What is the competition doing? What threats expose their weaknesses? What trends could they benefit from? How could they turn a strength into an opportunity? THREATS: OPPORTUNITIES: What could they improve? Where do they have fewer resources than others? What do they do well? What do others see as their strengths? WEAKNESSES: STRENGTHS: