Transcript of "How to Use Content Marketing to Build Your Business"
What’s AR&D?Develop powerful one person to one person videomarketing strategies.Build successful brands based on 31 years ofaudience research and development.Create engaging stories to increase recognition,reputation, and revenue.Distribute targeted marketing messages using socialmedia and emerging technologies.
Key Points• The less your video looks like advertising, the more effective it’ll be.• Let your content do the selling: The Power of Story.• People will pass along valuable content, not ads.
Content Marketing• The art of communicating with consumers and prospects without direct selling. Non-interruption marketing.• Instead of pitching, you’re delivering valuable information that people search for.• Can create greater customer engagement, enthusiasm, and sales.