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Creating & Managing Your Personal Brand
Creating & Managing Your Personal Brand
Creating & Managing Your Personal Brand
Creating & Managing Your Personal Brand
Creating & Managing Your Personal Brand
Creating & Managing Your Personal Brand
Creating & Managing Your Personal Brand
Creating & Managing Your Personal Brand
Creating & Managing Your Personal Brand
Creating & Managing Your Personal Brand
Creating & Managing Your Personal Brand
Creating & Managing Your Personal Brand
Creating & Managing Your Personal Brand
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Creating & Managing Your Personal Brand

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Tips for building and maintaining your personal brand.

Tips for building and maintaining your personal brand.

Published in: Career, Technology, Business
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  • 1. Creating & Managing Your Personal Brand
  • 2. WHAT IS YOUR PERSONAL BRAND? • Your brand encompasses all aspects of your image and reputation. IMAGE & REPUTATION • It includes personal communications, online presence, word of mouth, etc. • A strong brand conveys a cohesive message about the unique value you have to offer. PRESENCE MESSAGE
  • 3. WHY IS A PERSONAL BRAND IMPORTANT? • Provides a consistent experience • Highlights your unique strengths • Helps you stand out in the crowd
  • 4. Creating Your Brand
  • 5. ASSESS YOURSELF • Identify what you have to offer to an employer • Look beyond job descriptions to projects and accomplishments • Ask trusted colleagues for their reflections • Identify five to seven key qualities • Don’t be modest!
  • 6. IDENTIFY DIFFERENTIATING VALUE • Start with your strengths • Consider what’s valuable to your target audience • Identify qualities other candidates don’t have AUDIENCE needs unique qualities focus your brand here • Focus your brand message on that area of intersection • Articulate your value in terms of benefits to your audience strengths
  • 7. DEVELOP YOUR BRAND IMAGE • Make sure your resume & cover letter clearly communicate your brand value • Invest in an attractive resume layout, personal logo and business card • Set up professional profiles on Google+, LinkedIn and Twitter • Consider a personal portfolio website or blog • Check search engine results and eliminate hits that don’t support your brand
  • 8. MAINTAIN Your Brand
  • 9. BE CONSISTENTLY VISIBLE • Go to networking events & follow up via email and thank you cards • Post accomplishments & interesting content on social media • Engage online with colleagues & thought leaders in your field • Post weekly tips and ideas to maintain your online presence
  • 10. LOOK FOR NEW CHANNELS • Write articles for local papers and company newsletters • Seek out opportunities to speak at conferences and events • Take on new projects and let people know about your successes
  • 11. Personal Branding: DO’s • Be authentic and positive • Share links and comments on topics in your field • Use tools like HootSuite to write and pre-post content • Keep an eye on your online reputation by setting up a Google alert on your name
  • 12. Personal Branding: DON’Ts • Don’t complain about past employers or colleagues • Don’t automatically repost high volume of another site’s content to your Twitter • Don’t overlook replies, retweets, and other opportunities to converse • Don’t deluge target contacts—know how much contact is too much
  • 13. IN SUMMARY Look at every interaction as an opportunity to express your unique value. Above all, focus on results and deliver high quality work!

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