Tips and Tricks of growing your small business to next level

1. Growing Your
Small Business
to the next
Level
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Kapil Kanugo
Twitter: @kapilkanugo

2. Goals
 Take a new look at your company
 Provide a vision for the future
 Define tips for success
 Understand foundation building
 Get the ball rolling
 Tips and tools to improve the process
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3. Times Are a Changin’
“A competitive world
has two
possibilities for
you. You can lose.
Or, if you want to
win, you can
change.”
Lester C. Thurow Educator
 Competition
 Consolidation
 Pricing pressures
 Expectations
 Companies
 Clients
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4. Why Are We Here?
 Business Owners
 Responsibilities
 You
 Family
 Employees
 Employees families
 Only work 1/2 days - Which 12 Hrs?
 How are you going to spend your time
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5. More…
People of Character do the right
thing not because they think it
will change the world, but
because they refuse to be
changed by the world
Michael Josephson
 Pursuit of Excellence
 What mark are you making?
 Are you running in place?
 What is the difference between you and
those that “made it” in this industry? 5

6. What does it take?
 Opportunity
 Attitude
 Aptitude
 Great Staff
 Vision
 Market
opportunities
 Cash
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7. Reality
“Opportunity is frequently over looked because it is typically
dressed in overalls and looks like hard work”
 Strong leadership
 Desire to succeed
 Commitment to excellence
 Clear vision
 Focus
 Reinforcement and recognition
 Proactive measurements and information
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8. The Opposite of Success
 Top line revenue
 Profits at the expense of cash
flow
 Profits without quality life
 Being tied to your business with
little free time
 Reactive business
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9. Success Defined
 Working on your business
 Being in control of your time
 Doing what you want when you
want
 Cash freedom
 Living within your means
 Proactive business that works
synergistically to achieve goals
 Empower your staff and upward
mobility
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10. Your Business
A tool to fulfill your life’s
ambitions
Livelihood for your
family
Livelihood for employees
family
A service to your
community 10

11. How Big Do You Want to Be?
 Why?
Retirement - what does it take
Do you want to work again?
General financial freedom
What will you do?
 Income
 Relevance
 Pride or the challenge
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12. Are You Ready?
You are discontent with current
situation
You have a strong staff
You are willing to invest financially
and with time
You have market opportunities
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13. Your Options
 Grow
Necessity
Fits your opportunity, staff and
expectations
 Stay the same
Desire
Goals
Fits your opportunity, staff and
expectations
 Get out and work for someone
else 13

14. Success in Restoration
 A realistic schedule
 Solid performing team
 Effective cash management
 Profitable operations
 A proactive business working toward shared
goals
 Motivated team working for mutual success
 Consistent performance
 Strong & positive company culture
 Examples…
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15. Resources
 Cash
 Staff
 Facilities
 Contacts
 A plan
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16. If You Are Not Ready
Create an action plan to get
where you want
Get out
Sell
Joint venture
Close it down and take a job
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17. Really?
What is the cost of your
business and what is the
price?
What is your value in the
market?
Take a critical look and be
honest
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18. Where To Start?
“Begin with the end in mind”
Thomas Watson - IBM
 Create a saleable business
 Network and gain a vision of what it can be
 Write down in great detail what your company
will be Identify your team
 Create and action plan and start to implement -
EXECUTION!
 Build on quality, service, excellence and value
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19. Strategy
The principle is simple: (1) create a dream that is so big that it will keep
you excited, (2) define the dream in minute detail, (3) live in the
dream so that it becomes real to you on the inside, (4) and then hold
on to it so tightly that no one can take it away from you.
 Partnership Issues, leadership and responsibilities
 Where are you going? Build it on paper first
 Measurements and information
 Positions and responsibilities People on the bus
 Define vision
 Create strategy
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20. First Step
 Who is going to run your
company?
 Honest personal assessment
 Review your staff
 Look outside
 Know your personal strengths
and weaknesses
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21. Characteristics of an
Effective Leader
"America is too great for small
dreams." Ronald Reagan
 Positive
 Proactive
 Good planner
 Able to see the big picture
 Good communicator
 Leadership traits
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22. Partnership Issues
 Clear Job descriptions and
responsibilities
 Exit plan - contractually
 Positions based on abilities - Focus
on “fit”
 Titles are important
 Compensation based on position
 Goal alignment
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23. Execution
Long term vision with short
term victories
Action plan
Assigned duties and
expectation
Quantifiable measurements
Annual review
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24. What to Expect
 Change is dynamic - things
happen
 Make take several years - focus
on the big picture
 Go as far as you can see…
 Cost will be high but…
 Some staff may not make it
 Maintain focus
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25. Summary
 Decide what you will do
 Create a plan for your company
 Assemble your staff
 Communicate your plan
 Create a strategy
 Obtain resources
 Assess your plan
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26. Thank You
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