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  • 1. 2010 Marketing Promotions & Rates
  • 2. audience NASCAR Fans are very brand loyal NASCAR Fans are 3 times more likely than the average person to purchase a sponsors products. If you market to them, they will come. The face of NASCAR • NASCAR fans closely mirror the age, income, and geographical demographics of the U.S. population. • NASCAR fans are 60% male, 40% female • NASCAR fans skew above average in almost every retail product purchasing category including... • Money management/personal finance/insurance • RV/Boat/ATV/motorcycle ownership • Purchasing new and used cars and trucks • Travel • Active lifestyles • Pet ownership • Purchasing own home electronics/computers/ video games • Dining out - casual and quick serve • Leisure activities • Outdoor lifestyles • There are 75 million NASCAR fans. Need specific NASCAR or Motorsports marketing/demographic information for your business? Give us a call.
  • 3. You are in good company anthem motorsports clients when you select Anthem Motorsports Sprint Sirius Satellite Radio Anthem Motorsports is an official marketing partner and Home Deport publisher for 18 major speedways that play host to … AAA • More than 120 premier motorsports events annually Castrol • 60 NASCAR Sprint, Nationwide, and Truck Series events Wm. Wrigley Co. • More than 60 additional Indy Racing League, ARCA, Pepsi NHRA, AMA, and Grand Am races Army National Guard …reaching more than 15 million top-tier race fans annually! … plus hundreds of other national, Anthem Motorsports puts your marketing regional, and local businesses message in the NASCAR marketing fast lane. choose Anthem Motorsports because AMS... • Anthem specializes in reaching the top 20% of race fans - the fans that attend races in person. • Anthem’s audience is 3 times more likely than the • Reaches top-tier race fans – those average NASCAR fan to purchase your products. race fans who have bought tickets to attend race events in-person • Provides an integrated marketing platform, with multiple touch Average American points (300 million) • Offers unique promotional, experiential, and partnership platforms General NASCAR Audience (75 million) • Customizes programs with flexible options that maximize your ROI, • While giving you quantitative and Anthem Motorsports Audience measurable results (15 million) Make sure your motorsports marketing messages hit the bullseye! Sirius Satellite Radio advertises in the Anthem Motorsports Official Track Fan Guest Guides. “It was positive. “There was a lot of back and forth, and [our representative] was really good about being timely.” In terms of customer service, she says her rep- resentative was helpful and the Martin Agency certainly would work with Anthem again in the future. -Yooh-yung Kim, Martin Agency/Sirius Satellite Radio
  • 4. Official Track Fan Guest Guides print promotions • Primary component of race ticket packages. fan guides • Contains official track information. • Distributed with ticket packages via direct mail. • Reaches over 5 million ticketed race fans before they leave for the track. 2009 Fan Guide • Additional distribution trackside. • Covers over 100 premier race events at 18 major tracks including 60 NASCAR races, as well as Indy, NHRA, 1.800.PITSHOP | DAYTONA500.com ARCA, Grand Am and others. GUEST INFORMATION GUIDE Over 95% of NASCAR race attendees use the Fan Guest Guides to plan their race weekend. The Best Guest Experience in Motorsports TheGlen.com online, interactive and video tracks Online Fan Guides • Fan Guides are posted online in an interactive format • Online locations include track websites and Speedwaymaps.com • Fan Guides Reach an additional 6 million fans annually online • Online ads include link to your website creating a traffic driver from the track websites to you • Optional video component allows you to run your commercial or video message on the Official track web site via the digital fan guide • Interactive maps on Speedwaymaps.com allow you to plot your retail locations on interactive maps so that fans can easily identify your locations Think outside the book... Everything Anthem does is customizable. • Branded features • Product placement • Sampling • Map placement • Interactive elements • Inserts Let us design your creative solution.
  • 5. Official Souvenir Program print promotions souvenir program • Reaches premium trackside audience • Sold trackside to race fans • Additional distribution to the luxury suites and hospitality chalets • Has long shelf life lasting well after the races are over • Measures 8 ½” wide X 11” deep and is printed in full color Plenty of Opportunity to make an impact: • Full page ads • 2 page spreads • Advertorial • Feature/Branded Section • Inserts • Outserts • Special Placement pit notes • Sleeve Advertising • Unique Promotional Ideas Pit Notes Press • Premium visibility • Day-of-race supplement to the official souvenir program that acts as an up-to-the minute raceday newspaper. • Printed the night before select Sprint Cup races and is distributed free of charge race fans along with their Souvenir Program purchase. • Contains information like qualifying times, starting positions, car/driver number/radio frequency information, track tid-bits, a photo gallery, and other related last-minute editorial copy. • Pit Notes advertising copy is needed just 10 days prior to the race. This gives advertisers the opportunity to reach race fans in attendance with their most current marketing and promotional messages. “For the past five years, the Cabarrus County • Pit Notes is always printed in full color on glossy Convention & Visitors Bureau has purchased stock paper, and presents a very professional image. ads in Anthem Motorsports’ NASCAR Souvenir Programs and Fan Guides. Our area Viral, Text, Data Capturing Sampling and Pro- promotions is home to the world’s largest concentration motions of motorsports attractions, including Lowe’s • Anthem can enhance your existing promotions, Motor Speedway, motorsports museums, or custom design new promotions for you that NASCAR race shops and The Dale Trail in will capture vital consumer data including names, Dale Earnhardt’s home town. We find these addresses, phone numbers, and e-mail addresses. publications an excellent way to tell race fans • Information can be used to drive fans to your about our area’s appeal as the ultimate year- trackside experiential display or to provide them with round racing destination.” discounts or coupons to drive traffic following the event -Sharon Campbell, • Sampling programs are available via official fan Vice President Sales & Marketing/Cabarrus guest guides, in the official souvenir programs, or County Convention & Visitors Bureau even through on-site sampling kiosks on raceday.
  • 6. 2010 Souvenir Program Editorial Calendar S.P. S.P. Souv. Prog. SP Inserts, Pit Notes Race Date Track Race(s) Circ. Deadline Net Cost Outserts Avail. Avail/Price* 1/30/2010 Daytona Int. Speedway Rolex Grand Am 24 Hour 5,000 12/4/2009 $4,000 X 2/14/2010 Daytona Int. Speedway Daytona 500, Nat., Trucks 68,000 11/19/2009 $8,500 X $8,500 2/21/2010 Auto Club Speedway NASCAR Sprint, Nat., 10,000 11/19/2009 $4,000 X $8,500 2/28/2010 Las Vegas Motor Speedway NASCAR Sprint, Nationwide 10,000 12/18/2009 $4,000 3/6/2010 Daytona Int. Speedway AMA Superbike 5,000 12/4/2009 $2,500 X 3/7/2010 Atlanta Motor Speedway NASCAR Sprint, Trucks 10,000 12/18/2009 $4,000 3/28/2010 Martinsville Speedway NASCAR Sprint, Trucks 7,000 1/22/2010 $4,000 X $8,500 4/10/2010 Phoenix Int’l Raceway NASCAR Sprint, Nationwide 11,000 1/8/2010 $4,000 4/18/2010 Texas Motor Speedway NASCAR Sprint, Nationwide 11,000 2/12/2010 $4,000 X $8,500 4/25/2010 Talladega SuperSpeedway NASCAR Sprint, Nationwide 16,500 2/19/2010 $4,000 X $8,500 5/2/2010 Kansas Speedway IRL, NASCAR Trucks 8,000 2/19/2010 $4,000 X 5/1/2010 Richmond Int. Raceway NASCAR Sprint, Nationwide 15,000 2/26/2010 $4,000 X $8,500 5/8/2010 Darlington Raceway NASCAR Sprint, Nationwide 9,000 3/5/2010 $4,000 X $8,500 5/8/2010 Auto Club Speedway AMA Superbike 4,000 3/5/2010 $2,500 X 5/16/2010 Dover Speedway NASCAR Sprint, Nat., Trucks 10,000 2/26/2010 $4,000 6/5/2010 Texas Motor Speedway IRL 10,000 3/26/2010 $4,000 6/6/2010 Pocono Raceway NASCAR Sprint, ARCA 10,000 3/26/2010 $4,000 X 6/12/2010 Kentucky Speedway NASCAR Nationwide 10,000 4/2/2010 $4,000 6/13/2010 Michigan Int. Speedway NASCAR Sprint, Trucks 12,000 4/9/2010 $4,000 X $8,500 6/20/2010 Infineon Raceway NASCAR Sprint Cup 10,000 4/9/2010 $4,000 6/27/2010 New Hampshire Motor Speed. NASCAR Sprint, Nationwide 7,000 4/23/2010 $4,000 7/3/2010 Daytona Int. Speedway NASCAR, Nationwide, Rolex 16,000 4/23/2010 $4,000 X $8,500 7/4/2010 Watkins Glen International IRL, Rolex Grand Am 3,000 3/26/2010 $4,000 X 7/10/2010 Chicagoland Speedway NASCAR Sprint, Nationwide 12,000 4/30/2010 $4,000 X $8,500 8/1/2010 Pocono Raceway NASCAR Sprint, ARCA 10,000 4/30/2010 $4,000 X 8/8/2010 Watkins Glen International NASCAR Sprint, Nationwide 8,000 6/4/2010 $4,000 X $8,500 8/15/2010 Michigan Int. Speedway NASCAR Sprint, Nationwide 13,000 6/11/2010 $4,000 X $8,500 8/22/2010 Infineon Raceway IRL 5,000 6/11/2010 $4,000 8/28/2010 Chicagoland Speedway IRL 5,000 6/18/2010 $4,000 X 9/4/2010 Kentucky Speedway IRL, NASCAR Trucks 5,000 6/11/2010 $4,000 9/5/2010 Atlanta Motor Speedway NASCAR Sprint 10,000 6/11/2010 $4,000 9/11/2010 Richmond Int. Raceway NASCAR Sprint, Nationwide 16,500 6/25/2010 $4,000 X $8,500 9/12/2010 Watkins Glen International Vintage 2,500 7/2/2010 $2,000 X 9/19/2010 New Hampshire Motor Speed. NASCAR Sprint, Trucks 7,000 7/16/2010 $4,000 9/25/2010 Las Vegas Motor Speedway NASCAR Trucks 5,000 7/16/2010 $4,000 9/26/2010 Dover Speedway NASCAR Sprint, Nationwide 10,000 6/18/2010 $4,000 10/3/2010 Kansas Speedway NASCAR Sprint, Nationwide 18,000 7/16/2010 $4,000 X $8,500 10/2/2010 HomesteadMiami Speedway IRL, Rolex Grand Am 2,200 7/23/2010 $4,000 X 10/10/2010 Auto Club Speedway NASCAR Sprint, Nationwide 10,000 7/23/2010 $4,000 X $8,500 10/24/2010 Martinsville Speedway NASCAR Sprint, Trucks 9,000 8/13/2010 $4,000 X $8,500 10/31/2010 Talladega SuperSpeedway NASCAR Sprint, Trucks 17,500 7/30/2010 $4,000 X $8,500 11/7/2010 Texas Motor Speedway NASCAR Sprint, Nat., Trucks 15,000 8/27/2010 $4,000 11/14/2010 Phoenix Int. Raceway NASCAR Sprint, Nat., Trucks 13,500 9/3/2010 $4,000 X $8,500 11/21/2010 HomesteadMiami Speedway NASCAR Sprint, Nat., Trucks 13,000 9/10/2010 $4,000 X $8,500 Totals 484,700 Schedule is tentative and subject to change *Same Circ as Souvenir Programs Souvenir Program inserts, outserts and sleeve printing quoted on a “By job” basis.
  • 7. 2010 Fan Guide Editorial Calendar Fan Guide Fan Guide Fan Guide Fan Guide FG Print Fan Guide Total Track Races Deadline Net Rate Readership* Online Reach** *Reach Daytona Rolex Grand-Am 11/13/2009 $7,800 682,000 679,000 1,361,000 ARCA, NASCAR Auto Club NASCAR 11/13/2009 $5,500 400,000 266,000 666,000 Las Vegas NASCAR 11/19/2009 $5,500 200,000 434,000 634,000 Martinsville NASCAR 11/13/2009 $3,400 120,000 346,000 466,000 Phoenix NASCAR 1/8/2010 $5,500 240,000 207,000 447,000 Texas NASCAR 1/15/2010 $5,500 320,000 562,000 882,000 IRL (Indy car) Talladega ARCA 12/30/2009 $7,800 360,000 389,000 749,000 NASCAR Richmond NASCAR 1/29/2010 $5,500 300,000 350,000 650,000 Kansas IRL (Indy Car) 2/20/2010 $5,500 80,000 223,000 303,000 NASCAR Darlington NASCAR 12/11/2010 $3,400 100,000 177,000 277,000 Kentucky ARCA 3/5/2010 $3,400 160,000 202,000 362,000 NASCAR IRL (Indy Car) Pocono ARCA 3/12/2010 $5,500 400,000 296,000 696,000 NASCAR Michigan ARCA 3/26/2010 $5,500 480,000 512,000 992,000 NASCAR Infineon NASCAR Sprint Cup 4/9/2010 $5,500 140,000 308,000 448,000 IRL (Indy Car) New Hampshire NASCAR 3/26/2010 $5,500 200,000 145,000 345,000 Watkins Glen IRL (Indy car) 3/19/2010 $3,400 1600,000 204,000 364,000 NASCAR Chicago NASCAR 4/2/2010 $5,500 240,000 394,000 634,000 ARCA IRL (Indy Car) Homestead Miami Rolex Grand-Am 7/16/2010 $5,500 168,000 95,000 263,000 IRL (Indy Car) NASCAR Premium Positions add 20% to net cost *Based on NASCAR’s 2008 estimated race-day attendance & ISC research data including non-NASCAR events (IRL, ARCA, Grand-Am, etc.) **Based on unique visitors to track home page, May 2008-June 2009
  • 8. Looking for other motorsports marketing platforms? Look to Anthem... speedway illustrated Speedway Illustrated Magazine Connecting an audience of racers to the things they need to win. • Target your message directly to racers in the market for your products through the magazine, online, and targeted/ customized e-mails. • The best technical information profiling on how to get the most out of your product in the pages of our magazine. • Expert Insight features detailed answers to technical questions. • Vital articles on building, driving, and maintaining race cars. • Celebrating 30 years of outstanding motorsports journalism. • Award-winning editorial staff with vast racing knowledge and first-hand racing experience. • Established industry relationships ensure our readers have the most credible content. • Available online 24/7 at www.speedwayillustrated.com Be a part of the expanding reach of Speedway Illustrated. Speedway Illustrated drives results. supercar life TM experiential Elite cars. Private tracks. Driving to the limit. SupercarLife.com • Exotic car driving experience. • Elite once in a lifetime experience. • Based in Las Vegas. • Drive the five most exotic cars on the planet. Lamborghini, Ferrari, Porsche, Mercedes, Aston Martin • Drive on a private race track. TM • Professional driver instruction. Elite cars. Private tracks. Driving to the limit. SupercarLife.com www.supercarlife.com TM Elite cars. Private tracks. Driving to the limit. SupercarLife.com • Customized motorsports marketing platforms level five worldwide • Can be integrated with other Anthem assets. • Measurable and quantifiable results. • Participating in 2010 Rolex Grand-Am sports car series in DP (Daytona Prototype) class. • Ferrari powered Riley chassis. • All races televised live on Speed. Contact us at: Anthem Motorsports Anthem Media Group 7101 College Blvd., Suite 400 Overland Park, KS 66210 (913) 894-6923 www.ThisIsAMG.com