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Personal Brand and Social Media

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English version of the presentation I gave as visiting lecturer at Metropolia Business School.

English version of the presentation I gave as visiting lecturer at Metropolia Business School.

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  • \n
  • Mikä on henkilöbrändi? Miksi sellainen pitäisi olla ja miksi sitä pitäisi kehittää?\n
  • Meillä jokaisella on omat taitomme ja ominaisuutemme jotka erottavat meidät muista ja tekevät meidät omalla tavallamme parhaiksi. Henkilöbrändäystä on jollain tasoilla harjoitettu aina.\n
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  • Transcript

    • 1. Personal Brand & Social Media
    • 2. Personal Brand
    • 3. Part of the grey mass
    • 4. Why Personal Brand?• Make first impression in advance• When you are on the map, you exist• Define yourself, on your own terms
    • 5. Personal Brand• Who are you?• What are your skills?• What are your interests?• What makes you tick?
    • 6. You get most out of your personal brand online!Social Media helps: - Build your brand - Control your brand - Endorse your brand - Develop your brand - Networking
    • 7. Be unique,don’t fall into the grey mass Don’t be “funny”
    • 8. ...there’s limits to being unique though...
    • 9. Get more out of Twitter with applications!
    • 10. - Facebook- Foursquare- Twitter- LinkedIn- Multiple accounts
    • 11. Share your presentations: - Facebook - Twitter - Blog
    • 12. Quick and easy toshare!RememberFacebook’s“recommed”button!
    • 13. Link your blog and its feed: - Facebook page - LinkedIn profile - TwitterAutomatic or manual.ALWAYS share your latest posts!
    • 14. When you grow more confident try also: - Podcasting; Audioboo, iTunes, etc - Videocast; YouTube, Bambuser, Qik, etcRemember to share EVERYTHING!!
    • 15. Twitter: @Kanttila (http://twitter.com/kanttila)Facebook: Kanttila (http://www.facebook.com/TheKanttila)LinkedIn: Karri Anttila (http://www.linkedin.com/in/karrianttila) Blogi: Kanttila.com (http://blog.kanttila.com)