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Published

Why we must ban alcohol advertising! …

Why we must ban alcohol advertising!

Published in Health & Medicine
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  • The Gancia wine add (for example on the side of the tram earlier in this PP document) advertises a site www.kaikkijuhlista.fi- means www.allaboutparty.fi From this site you can find for example a competetion organised by Gancia vine. You can send your own photo to this competetion with the topic ”picnic”. These are examples from the pictures people have send. The law says; Adversing is prohibited if: 1) it is aimed at minors or other persons to whom according to section 16 no alcoholic beverages may be sold, or if such persons are depicted in it; Booze Rebellion contacted Valvira of these ads. Valvira did not see this as in these pictures, but is looking at other things ont this site.
  • These pictures are from this campaign´s ”The Years Metso” (a Finnihs bird) competion, where people could compite of the best picture. http://www.radiorock.fi/kilpailut/olvi/lista.asp?sivu=1 These pictures are controversal from the point of view of the law since it’a forbidden than ” an abundant consumption of alcohol is described there in positive and if ads are contrary to good manners. “
  • Alkoholimainontaa voidaan rajoittaa tuotetietomainontaan, joka poistaisi markkinoinnista eniten nuoriin vetoavat elementit. Eu sallii tämän: Mainontaa on jo tehokkaasti rajoitettu Ranskassa ja Ruotsissa .
  • 15136/09

Transcript

  • 1. Why we should ban alcohol advertising the sooner the better! Anki Pulliainen, Boozerebellion
  • 2. Because…
    • 1) It affects youngsters
    • 2) Current restrictions are not effective enough (at least in Finland)
    • 2) Majority of EU citizens support resrtictions
    • 3) We have allready made commitments to protect children and younsters
  • 3. The effects…
  • 4.
    • Youngsters will start to drink earlier
    • The ones allready drinking will drink more
  • 5. Current law…
  • 6. It´s not allowed to depict minors in alcohol ads in Finland
  • 7. Banned if…an abundant consumption of alcohol is described there in positive terms
  • 8. Banned if…it gives an idea that alcohol increases the functional capacity or makes one socially or sexually more successful
  • 9. On the right a Swedish wine ad with warning: ” Alcohol can cause cerebral hemorrhage and cancer.”
  • 10. Puclic opinion
    • ¾ of EU citizens agree that alcohol advertising tarketing young people should be banned in all Member states .
  • 11. We have made commitments…
  • 12.
    • Convention on the Rights of the Child, UN
    • Encourage the development of appropriate guidelines for the protection of the child from information and material injurious to his or her well-being, bearing in mind the provisions of articles 13 and 18.
  • 13. WHO
    • All children and
    • adolences have the right
    • to grow up in an environment protected from the negative consequences of alcohol consumption and
    • to the extend possible from the protection of alcohol beverages.
  • 14. Things can change
    • Attitutes and law concerning tobacco has changed radically in past 20 years
    • WHY?
      • It was commonly understood that tobacco is dangerous to the health
      • It was commonly understood that it causes harm also to others than the smoker
  • 15.