Action and attitude  towards  liberating society  from glamorizing drunkenness and  alcohol.  Booze Rebellion (in Finnis...
<ul><li>Booze Rebellion  </li></ul><ul><li>questions the role  </li></ul><ul><li>of alcohol in our society. </li></ul><ul>...
<ul><li>The majority (75 %)  of EU citizens agree that alcohol advertising targeting at young people should be banned in a...
Alcohol marketing  encourages teenagers to start alcohol use younger and seduces those who already have started  to  consu...
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What is Boozerebellion and a few words about alcohol marketing.

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Transcript of "What is Boozerebellion and a few words about alcohol marketing. "

  1. 1. Action and attitude towards liberating society from glamorizing drunkenness and alcohol. Booze Rebellion (in Finnish: Kännikapina) is a project of Finnish NGO The Friends of Temperance “. Volunteers with various backgrounds have been actively involved.
  2. 2. <ul><li>Booze Rebellion </li></ul><ul><li>questions the role </li></ul><ul><li>of alcohol in our society. </li></ul><ul><li>The Rebellion’s goal is a society where it is easy to be social and sober </li></ul><ul><li>and where </li></ul><ul><li>drinking is not encouraged by peer pressure or advertising and media. </li></ul>
  3. 3. <ul><li>The majority (75 %) of EU citizens agree that alcohol advertising targeting at young people should be banned in all Member States. </li></ul>In many other countries, e.g. in Finland, the use of elements attractive to youngsters is allowed (for example cartoons, music, humor, partyfeeling, competitions, etc.) <ul><ul><ul><ul><ul><li>In Sweden only product information is allowed in alcohol marketing. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>In printed advertisements warning text is mandatory. </li></ul></ul></ul></ul></ul>
  4. 4. Alcohol marketing encourages teenagers to start alcohol use younger and seduces those who already have started to consume even more.

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