Kännikapina/Boozerebellion

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Find out what is Kännikapina/Boozerebellion.

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Kännikapina/Boozerebellion

  1. 1. Kännikapina Fylleupproret Rebellion against drunkenness
  2. 2. What is Kännikapina? <ul><li>A movement that questions the present role of alcohol in society </li></ul><ul><li>and breaks myths associated with alcohol use </li></ul><ul><li>www.kannikapina.fi/english </li></ul>
  3. 3. To whom? <ul><li>Open for all who want to change alcohol culture </li></ul><ul><li>and think that people in Finland should drink less </li></ul>
  4. 4. Goals… <ul><li>Finland, where every grown-up can make decisions about alcohol use or not using, without encouragement and pressure from advertising, media and other people to use alcohol </li></ul><ul><li>Finland, where you don’t have to explain why you are sober </li></ul><ul><li>Finland, where it’ easy can be social and sober </li></ul>
  5. 5. Alcohol in the center <ul><li>Alcohol use is the norm. If you don’t drink, you have to explain. </li></ul><ul><li>There is an alcohol fantasy at large: a general perception that using alcohol is fun. </li></ul>
  6. 6. Change has begun! www.kannikapina.fi
  7. 7. Products
  8. 8. Activities DEMONSTRATION INFO EVENTS
  9. 9. Activities PARTY EVENTS PARTY
  10. 10. <ul><li>Alcohol is the primary cause of death for both men and women in Finland </li></ul><ul><li>The cost of alcohol for society (3,8 -6,6 billion euros) is far bigger than the incomes from alcohol selling (about one billion). </li></ul><ul><li>Alcohol industry takes the biggest profits, the majority of bills are paid by the municipalities. </li></ul>Alcohol is the biggest threat to public health – it is absurd to allow its advertising
  11. 11. People in Finland are quite critical against the present level of alcohol consumpition <ul><li>70 % think the consumption level is a problem </li></ul><ul><li>70 % think that we should be stricter against drinking and drunk behavior </li></ul><ul><li>78 % of women think the consumption level is a problem </li></ul><ul><li>60 % of men think the consumption level is a problem </li></ul><ul><li>70 % think the government is not doing enough to reduce alcohol damages </li></ul><ul><li>62 % want to ban alcohol advertising when it is done by positive images, appealing to the viewer’s feelings </li></ul><ul><li>59 % want to ban sponsoring by the alcohol industry and alcohol advertising in sports events </li></ul>
  12. 12. Kännikapina! <ul><li>New and radical…way of activities and information </li></ul><ul><li>Grass root </li></ul><ul><li>Experimental, criticizing alcohol … </li></ul><ul><li>Fun and humor very important </li></ul><ul><li>Debating alcohol policy, ways of drinking, alcohol advertising </li></ul><ul><li>Spreading the message of being citical to alcohol </li></ul><ul><li>Active in Finnish media, various events, on the web </li></ul><ul><li>Members on mailing list ~550 </li></ul><ul><li>Members in Facebook ~2000 </li></ul><ul><li>Also on Slideshere, Twitter, Flickr </li></ul><ul><li>The debate is getting stronger… </li></ul>

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