Social Media Marketing


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Social Media Marketing in India. The various tools of social media, its statistics in India. The usage and impact of social media.

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Social Media Marketing

  1. 1. The Evolution of Social Media
  2. 2. What exactly is Social Media Marketing? Social Media is social interaction combined with the use of the web to create or add value. It is the reason behind the explosion of content available on the Internet. Social Media Marketing is all about the ways we create, connect and share content online. It has taken marketing to a whole new world.
  3. 3. The various tools..
  4. 4. Surprising Facts.. 90 Million people in India use Facebook of which 74% are Male and 26% are Female. 95% Users log in daily. 50% increase in Active Users from 2012 Accessed by 97% of all Internet users in India. 74% of Marketers believe Facebook is important for their lead generation strategy. If Facebook were a country it would be the third largest after China and India. 1.19 Billion + Users Globally
  5. 5. Continued.. 83% of Fortune 500 are on Twitter
  6. 6. Continued.. 24+ Million users in India LinkedIn has over 2.1 Million groups 277+ Million users globally2 new users join LinkedIn every second The LinkedIn slogan is “Relationships Matter” 76.9% of overall users said LinkedIn helped them research people and companies TCS is the top company followed on LinkedIn in India Largest B2B social networking platform 87% trust LinkedIn as a source of information affecting decision making
  7. 7. Continued.. The Google +1 button is used 5 billion times per day. 500+ million users globally 300million monthly active users 40% of marketers use Google+, 70% want to learn more about it and 67% plan on increasing Google+ activities Dalai lama has the most no of followers in India 14% of Indian users are female and the remaining are male users.
  8. 8. Continued.. 1 Billion unique visitors monthly 80% of YouTube traffic is from outside the U.S. YouTube is the 3rd most visited site globally. More than 700 YouTube videos are shared on twitter every minute Reaches more US adults ages 18-34 than any cable network 100 hours of video are uploaded every minute
  9. 9. The Impact of Social Media
  10. 10. Social Media Usage
  11. 11. # Governance # Diplomacy # Business
  12. 12. # Journalism # Social Change # Law & Administration
  13. 13. # Individuals
  14. 14. Bibliography • • Asia-Pacific • • • • • • dia_Digital_Future_in_Focus_Report
  15. 15. Connect with me.. * To click on the links view in slideshow mode.
  16. 16. (Bengali) (Hindi) Thank You! (Gujarati) (Urdu) (Tamil) (Marathi) (Telugu) (Kannada) (Punjabi) (Malayalam)