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I

  1. 1. Presented By: •AKANKSHA •SMIDHA •ARVINDER •MEGHRAJ •ANUPAM •KANIK
  2. 2. ITC Timeline 1925 1910 1910 1925 1975 1979 1990 2000 2000 2000 1975 1979 1990 2000 2008 Incorporation of 'Imperial Tobacco Company of India Limited'. Setup of Packaging & Printing Business Launched its Hotels business. Entered the Paperboards business Set up the Agri Business Division Launched a line of greeting cards under the brand name 'Expressions' Entered the Lifestyle Retailing business with the Wills Sport. Spun off ITC Infotech India Limited.
  3. 3. VISION: • Sustain ITC position as one of India most valuable corporation through world class performance creating growing value for the Indian economy & the company’s stakeholder. one of India most valuable corporation – The Road Ahead world class performance – The Process of Attainment creating growing value – The Final Outcome
  4. 4. MISSION: To enhance wealth generating capability of the enterprise in a globalizing environment, delivering spurious & sustainable stakeholder's value wealth generating capability – The purpose of Existence delivering spurious & sustainable stakeholder's value – Final Goal
  5. 5. SBUs FMCG PAPER BOARDS HOTELS ITC PACKAG ING IT AGRI BUSINESS
  6. 6. ITC Business Portfolio FMCG Cigarettes Foods Personal Care Lifestyle Retailing , Education & Stationery Hotels Matches Paper & Packaging Incense Sticks Agri Business Information Technology
  7. 7. SWOT Analysis:  Diversified Group  Market Share  Debt Free  Brand Presence  Distribution Channel  Unrelated Diversification  Heavily dependent on Tobacco revenue  Hotel Industry market share  Govt. policies regarding cigarettes  Rural Market  Mergers & Acquisitions  More publicity of Hotel chains  Tough Competition  Government restrictions  FDI in Retail Sector  Taxes
  8. 8. Porter’s Five Force Model Threat of New Entrants Bargaining Power of Suppliers Threat of Substitute Products
  9. 9. Threat of New Entrants: • New product differentiation is very tough • Access to Distributions channels is tough • Capital requirements is very high • Can’t use Economies of Scale • High Taxes Threat of New Entrants Rivalry among Competito rs Bargaining Power of Suppliers Bargaining Power of Buyers Threat of Substitute Products
  10. 10. Bargaining power of Suppliers • Inputs required but in small amount • Direct access to Distribution channels. Threat of New Entrants Rivalry among Competito rs Bargaining Power of Suppliers Bargaining Power of Buyers Threat of Substitute Products
  11. 11. Bargaining power of Buyers • Degree of dependency is very high • Smoking has a lot of symbolic and emotional values attached to it • Research shows that product quality is not important to smokers • Low switching costs in terms of price. Threat of New Entrants Rivalry among Competito rs Bargaining Power of Suppliers Bargaining Power of Buyers Threat of Substitute Products
  12. 12. Threat of Substitute products • Herbal cigarettes have failed Threat of New Entrants • Nicotine patch have failed • Nicotine gums have also failed • Electronic cigarettes are almost failed Rivalry among Competito rs Bargaining Power of Suppliers Bargaining Power of Buyers Threat of Substitute Products
  13. 13. Rivalry among Competitors • Many competing players • Price competition continues Threat of New Entrants • Banned on advertisements for cigarettes. • Holds the major market share i.e. more than 80% Rivalry among Competito rs Bargaining Power of Suppliers Bargaining Power of Buyers Threat of Substitute Products
  14. 14. Porter’s five force model analysis Threat of new entrants LOW Bargaining power of Suppliers LOW Bargaining power of Buyers LOW Threat of substitute products LOW Rivalry among Competitors HIGH
  15. 15. BCG Matrix  BCG Matrix a.k.a. Growth-Share Matrix, Matrix, Boston Consulting Group analysis. Boston Box, Boston  Created by Bruce Henderson for the Boston Consulting Group in 1970 to help corporations with analyzing their business units or product lines. Market Growth Rate  This helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis. ? Relative Market Share
  16. 16. BCG Matrix of Entire Portfolio Hotels Agri. Business Paperboards & Packaging FMCG- Foods FMCG - Cigarettes ITC Infotech
  17. 17. BCG Matrix of FMCG Category wise Food & Beverages Personal care Household Care Tobacco Lightings

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