The 3 Phases of Mobile Recruiting - Talent Connections Roundtable 2011

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The 3 Phases of Mobile Recruiting Strategy. Kane Cochran VP, Digital Innovation & Mobile. Bernard Hodes Group

The 3 Phases of Mobile Recruiting Strategy. Kane Cochran VP, Digital Innovation & Mobile. Bernard Hodes Group

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  • 1. MOBILE WEB TO SMS TO APPS: The Stages of Mobile Recruiting Solutions KANE COCHRAN @KaneC NOV 29, 2011Wednesday, November 30, 2011
  • 2. Mobile Landscape Statistics you need to know Mobile Phases The Hodes perspective on mobile recruitment opportunities Destinations Mobile sites, SMS, mobile apps and beyond Q&A But please ask questions anytime AgendaWednesday, November 30, 2011
  • 3. Within the next decade, the mobile phone will be the primary internet connection for the majority of people across the world. -Pew InternetWednesday, November 30, 2011
  • 4. Mobile LandscapeWednesday, November 30, 2011
  • 5. 19% of jobseekers use mobile but only 7% of cos. are mobile The devicesWednesday, November 30, 2011
  • 6. MOBILE PHASES MOBILE WEB | SMS | NATIVE APPSWednesday, November 30, 2011
  • 7. Mobile PhasesWednesday, November 30, 2011
  • 8. MOBILE WEB PHASE IWednesday, November 30, 2011
  • 9. what it is: immediate, dynamic, on-demand, relevant, location-aware*, ready to take offWednesday, November 30, 2011
  • 10. what it’s not: static, the desktop, a brochure, to be ignoredWednesday, November 30, 2011
  • 11. Optimize - Friendly to all phonesWednesday, November 30, 2011
  • 12. Optimize - Friendly to all phonesWednesday, November 30, 2011
  • 13. Optimize - Friendly to all phonesWednesday, November 30, 2011
  • 14. Optimize - Friendly to all phonesWednesday, November 30, 2011
  • 15. Phase I - Static mobile sitesWednesday, November 30, 2011
  • 16. Phase I - Static mobile sitesWednesday, November 30, 2011
  • 17. Full mobile career siteWednesday, November 30, 2011
  • 18. live demo Full mobile career siteWednesday, November 30, 2011
  • 19. but what about mobile + social?Wednesday, November 30, 2011
  • 20. Mobile + SocialWednesday, November 30, 2011
  • 21. Mobile + SocialWednesday, November 30, 2011
  • 22. our devices are personalWednesday, November 30, 2011
  • 23. Our devices are personalWednesday, November 30, 2011
  • 24. Our devices are personalWednesday, November 30, 2011
  • 25. Our devices are personalWednesday, November 30, 2011
  • 26. Our devices are personalWednesday, November 30, 2011
  • 27. MOBILE live demo Mobile Personalization w/ SJMWednesday, November 30, 2011
  • 28. Look and feel matches career site Recap: Optimal mobile experienceWednesday, November 30, 2011
  • 29. Quick access to job search from every page Recap: Optimal mobile experienceWednesday, November 30, 2011
  • 30. Simplified navigation for quick access Recap: Optimal mobile experienceWednesday, November 30, 2011
  • 31. Simplify the job search options for users Recap: Optimal mobile experienceWednesday, November 30, 2011
  • 32. Leverage GPS to show jobs near users Recap: Optimal mobile experienceWednesday, November 30, 2011
  • 33. Job details for every job in your ATS Recap: Optimal mobile experienceWednesday, November 30, 2011
  • 34. Give users easy way to email, tweet and share Recap: Optimal mobile experienceWednesday, November 30, 2011
  • 35. Bring in multimedia content to engage users Recap: Optimal mobile experienceWednesday, November 30, 2011
  • 36. Mobile sites are foundation of mobile strategy App-like experience: Tailored UX will drive higher adoption than mobile apps right now Smartphones = flexibility: Touch screens, custom interactions, javascript, great UX Don’t forget the basic HTML & feature phones More than a landing page. Integrate jobs & events, inside-info, multimedia and tie to ‘wired web’, interview pages, recruiter pages, and more. Mobile Websites: Key takeawaysWednesday, November 30, 2011
  • 37. TEXT MESSAGING PHASE IIWednesday, November 30, 2011
  • 38. what it is: immediate, on-demand, contextual, real-time, utility and FASTWednesday, November 30, 2011
  • 39. SMS is the most widely used data application on the planetWednesday, November 30, 2011
  • 40. Wednesday, November 30, 2011
  • 41. dedicated or shared Shortcodes: Dedicated vs. SharedWednesday, November 30, 2011
  • 42. text Anything to 12345Wednesday, November 30, 2011
  • 43. text KEYWORD to SHAREDCODE text HDXCAREERS to 41411Wednesday, November 30, 2011
  • 44. Subscribe to SMS Alerts Nov 29, 2011 8:20 am You are signed up to receive alerts about exciting career opportunities at HDx. Visit http://bit.ly/hDx0pt5 to learn more about our career optys. SMS AlertsWednesday, November 30, 2011
  • 45. Event Opportunities Alert Nov. 29, 2011 8:20 am Hi. We just added a new hiring event in your area. We will be at Georgia Tech U. on Dec 3, 2011. Visit http://bit.ly/iNtV13w for details, directions and more. SMS AlertsWednesday, November 30, 2011
  • 46. Job Opportunities Alert Nov. 29, 2011 8:20 am Hi Kane. Just wanted to let you know we’re hiring mobile strategists to join our Atlanta team. Visit http://bit.ly/nEwJOB for more details about the oppty SMS AlertsWednesday, November 30, 2011
  • 47. After Event Alert Nov. 29, 2011 8:20 am Hi. Great to meet you last week at the GA Tech event. Visit http://bit.ly/iNtV13w to learn more about opportunities at HDx. SMS AlertsWednesday, November 30, 2011
  • 48. Employee Alerts Nov. 29, 2011 8:20 am Big news! We just launched our new internal referral site. Get instant, personalized job referral matches for your LinkedIn and Facebook connections Visit http://bit.ly/iN0vAte to login, view and share jobs with friends SMS AlertsWednesday, November 30, 2011
  • 49. Interview reminder alert Nov. 29, 2011 8:20 am Hi Kane. Just a reminder that you have an interview tomorrow, Nov 30 @ 3:00pm. Visit http://bit.ly/iNtV13w for details, directions and more. SMS AlertsWednesday, November 30, 2011
  • 50. SMS job search on-demand SMS SMS SearchWednesday, November 30, 2011
  • 51. SMS is everywhere ... everywhere On-demand nature is perfect for quick access to info & brief conversations Shortcodes must be leased and provisioned Consider both push [alerts] and pull [sms search] strategies Possible strategies: Customized alerts for jobs and events, alerts to interviewees, jobs and events search & sharing SMS: Key takeawaysWednesday, November 30, 2011
  • 52. MOBILE APPS PHASE IIIWednesday, November 30, 2011
  • 53. what it is: location-aware, dynamic experience, on-demand, real-time, full lifecycleWednesday, November 30, 2011
  • 54. so what might a talent lifecycle app look like* *keep in mind you might have to transport to the futureWednesday, November 30, 2011
  • 55. Mobile Apps: Augmented RealityWednesday, November 30, 2011
  • 56. Mobile Apps: Augmented RealityWednesday, November 30, 2011
  • 57. Mobile Apps: Augmented RealityWednesday, November 30, 2011
  • 58. Mobile Apps: Interview SchedulingWednesday, November 30, 2011
  • 59. Mobile Apps: OnboardingWednesday, November 30, 2011
  • 60. Mobile Apps: Employee CollaborationWednesday, November 30, 2011
  • 61. how about using other mobile applications? The devicesWednesday, November 30, 2011
  • 62. what are they: have some fun and use mobile technology to engage, excite, educate and inform candidates and employeesWednesday, November 30, 2011
  • 63. Wednesday, November 30, 2011
  • 64. Wednesday, November 30, 2011
  • 65. Wednesday, November 30, 2011
  • 66. Augmented Reality w/Wednesday, November 30, 2011
  • 67. MOBILE AUGMENTED REALITY JOB SEARCH live demo Augmented Reality w/ LayarWednesday, November 30, 2011
  • 68. Apps play important role in totally integrated mobile strategy Must offer users compelling user experience Our perspective: Create app for total talent lifecycle from candidate - employee Leverage native features: location-aware, camera, local storage, push notifications Leverage other apps like SCVNGR, Layar, Foursquare and others Mobile Apps: Key takeawaysWednesday, November 30, 2011
  • 69. OPTICAL RECOGNITION (OK, OK ... MOBILE BARCODES)Wednesday, November 30, 2011
  • 70. what it is: quick and easy way for mobile users to access your content without having to type long URLsWednesday, November 30, 2011
  • 71. what it is: quick and easy way for mobile users to access your content without having to type long URLsWednesday, November 30, 2011
  • 72. Mobile Barcodes: OutdoorWednesday, November 30, 2011
  • 73. Mobile Barcodes: Store SignageWednesday, November 30, 2011
  • 74. Mobile Barcodes: Events Contact CardWednesday, November 30, 2011
  • 75. Mobile Barcodes: @EventsWednesday, November 30, 2011
  • 76. TURNING FINALS INTO BEGINNINGS My professors always said I could. My friends always knew I would. My career begins at PNC. www.pnc.jobs/students WORK/LIFE BALANCE CAREER DEVELOPMENT SOCIAL RESPONSIBILITY Mobile Barcodes: @EventsWednesday, November 30, 2011
  • 77. Image RecognitionWednesday, November 30, 2011
  • 78. Mobile barcode adoption on the rise Open webpages, create SMS, display dynamic text and create contacts Media campaign integration: outdoor, print, store signage, web, and more Gives mobile users options Its temporary ..... Start thinking about how image recognition will transform discovery AND ... NFC! Mobile Barcodes: Key takeawaysWednesday, November 30, 2011
  • 79. KANE COCHRAN VICE PRESIDENT, DIGITAL INNOVATION & MOBILE http://linkedin.com/in/kanecochran http://twitter.com/KaneC kcochran@hodes.com Thank YouWednesday, November 30, 2011