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TAG Recruiting Atlanta - 3 Phases of Mobile Recruiting Strategy

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  • 1. MOBILE WEB TO SMS TO APPS: The Stages of Mobile Recruiting Solutions KANE COCHRAN @KaneC SEPT 20, 2011Thursday, September 29, 2011
  • 2. Mobile Landscape Statistics you need to know Mobile Phases The Hodes perspective on mobile recruitment opportunities Destinations Mobile sites, SMS, mobile apps and beyond Q&A But please ask questions anytime AgendaThursday, September 29, 2011
  • 3. Within the next decade, the mobile phone will be the primary internet connection for the majority of people across the world. -Pew InternetThursday, September 29, 2011
  • 4. Mobile LandscapeThursday, September 29, 2011
  • 5. smartphone sales now outpace feature phones The devicesThursday, September 29, 2011
  • 6. MOBILE PHASES MOBILE WEB | SMS | NATIVE APPSThursday, September 29, 2011
  • 7. Mobile PhasesThursday, September 29, 2011
  • 8. MOBILE WEB PHASE IThursday, September 29, 2011
  • 9. what it is: immediate, dynamic, on-demand, relevant, location-aware*, ready to take offThursday, September 29, 2011
  • 10. what it’s not: static, the desktop, a brochure, to be ignoredThursday, September 29, 2011
  • 11. Optimization - Friendly to all phonesThursday, September 29, 2011
  • 12. Optimization - Friendly to all phonesThursday, September 29, 2011
  • 13. Optimization - Friendly to all phonesThursday, September 29, 2011
  • 14. Optimization - Friendly to all phonesThursday, September 29, 2011
  • 15. Phase I - Static mobile sitesThursday, September 29, 2011
  • 16. Phase I - Static mobile sitesThursday, September 29, 2011
  • 17. Full mobile career siteThursday, September 29, 2011
  • 18. live demo Full mobile career siteThursday, September 29, 2011
  • 19. but what about mobile + social?Thursday, September 29, 2011
  • 20. Mobile + SocialThursday, September 29, 2011
  • 21. Mobile + SocialThursday, September 29, 2011
  • 22. our devices are personalThursday, September 29, 2011
  • 23. Our devices are personalThursday, September 29, 2011
  • 24. Our devices are personalThursday, September 29, 2011
  • 25. Our devices are personalThursday, September 29, 2011
  • 26. Our devices are personalThursday, September 29, 2011
  • 27. MOBILE live demo Mobile Personalization w/ SJMThursday, September 29, 2011
  • 28. how about events? what can we do there? Mobile events pageThursday, September 29, 2011
  • 29. WHAT WE WANTED TO DO 1) Leverage Twitter, 4SQ, GPS, and Jobs to engage mobile users @ events Mobile events pageThursday, September 29, 2011
  • 30. MOBILE EVENTS PAGE live demo Mobile events pageThursday, September 29, 2011
  • 31. Quick recap: Optimal mobile experienceThursday, September 29, 2011
  • 32. Look and feel matches career site Quick recap: Optimal mobile experienceThursday, September 29, 2011
  • 33. Quick access to job search from every page Quick recap: Optimal mobile experienceThursday, September 29, 2011
  • 34. Simplified navigation for quick access Quick recap: Optimal mobile experienceThursday, September 29, 2011
  • 35. Simplify the job search options for users Quick recap: Optimal mobile experienceThursday, September 29, 2011
  • 36. Leverage GPS to show jobs near users Quick recap: Optimal mobile experienceThursday, September 29, 2011
  • 37. Job details for every job in your ATS Quick recap: Optimal mobile experienceThursday, September 29, 2011
  • 38. Give users easy way to email, tweet and share Quick recap: Optimal mobile experienceThursday, September 29, 2011
  • 39. Bring in multimedia content to engage users Quick recap: Optimal mobile experienceThursday, September 29, 2011
  • 40. Mobile sites are foundation of mobile strategy App-like experience: Tailored UX will drive higher adoption than mobile apps right now Smartphones = flexibility: Touch screens, custom interactions, javascript, great UX Don’t forget the basic HTML & feature phones More than a landing page. Integrate jobs & events, inside-info, multimedia and tie to ‘wired web’ Mobile Websites: Key takeawaysThursday, September 29, 2011
  • 41. TEXT MESSAGING PHASE IIThursday, September 29, 2011
  • 42. what it is: immediate, on-demand, contextual, real-time, utility and FASTThursday, September 29, 2011
  • 43. SMS is the most widely used data application on the planetThursday, September 29, 2011
  • 44. 60% say me tooThursday, September 29, 2011
  • 45. Thursday, September 29, 2011
  • 46. dedicated or shared Shortcodes: Dedicated vs. SharedThursday, September 29, 2011
  • 47. text Anything to 12345Thursday, September 29, 2011
  • 48. text KEYWORD to SHAREDCODEThursday, September 29, 2011
  • 49. text KEYWORD to SHAREDCODE text HDXCAREERS to 41411Thursday, September 29, 2011
  • 50. Subscribe to SMS Alerts Sept 20, 2011 1:20 pm You are signed up to receive alerts about exciting career opportunities at HDx. Visit http://bit.ly/hDx0pt5 to learn more about our career optys. SMS AlertsThursday, September 29, 2011
  • 51. Event Opportunities Alert Sept. 20, 2011 1:20 pm Hi. We just added a new hiring event in your area. We will be at Georgia Tech U. on Oct 3, 2011. Visit http://bit.ly/iNtV13w for details, directions and more. SMS AlertsThursday, September 29, 2011
  • 52. Job Opportunities Alert Sept. 20, 2011 1:20 pm Hi Kane. Just wanted to let you know we’re hiring mobile strategists to join our Atlanta team. Visit http://bit.ly/nEwJOB for more details about the oppty SMS AlertsThursday, September 29, 2011
  • 53. After Event Alert Sept. 20, 2011 1:20 pm Hi. Great to meet you last week at the GA Tech event. Visit http://bit.ly/iNtV13w to learn more about opportunities at HDx. SMS AlertsThursday, September 29, 2011
  • 54. Employee Alerts Sept. 20, 2011 10:34 am Big news! We just launched our new internal referral site. Get instant, personalized job referral matches for your LinkedIn and Facebook connections Visit http://bit.ly/iN0vAte to login, view and share jobs with friends SMS AlertsThursday, September 29, 2011
  • 55. Interview reminder alert Sept. 20, 2011 2:20 pm Hi Kane. Just a reminder that you have an interview tomorrow, Sept 21 @ 3:00pm. Visit http://bit.ly/iNtV13w for details, directions and more. SMS AlertsThursday, September 29, 2011
  • 56. DEMO SMS SEARCH SMS SearchThursday, September 29, 2011
  • 57. SMS is everywhere ... everywhere On-demand nature is perfect for quick access to info & brief conversations Shortcodes must be leased and provisioned Consider both push [alerts] and pull [sms search] strategies Possible strategies: Customized alerts for jobs and events, alerts to interviewees, jobs and events search & sharing SMS: Key takeawaysThursday, September 29, 2011
  • 58. MOBILE APPS PHASE IIIThursday, September 29, 2011
  • 59. what it is: location-aware, dynamic experience, on-demand, real-time, full lifecycleThursday, September 29, 2011
  • 60. so what might a talent lifecycle app look like* *keep in mind you might have to transport to the futureThursday, September 29, 2011
  • 61. Mobile Apps: Augmented RealityThursday, September 29, 2011
  • 62. Mobile Apps: Augmented RealityThursday, September 29, 2011
  • 63. Mobile Apps: Augmented RealityThursday, September 29, 2011
  • 64. Mobile Apps: Interview SchedulingThursday, September 29, 2011
  • 65. Mobile Apps: OnboardingThursday, September 29, 2011
  • 66. Mobile Apps: Employee CollaborationThursday, September 29, 2011
  • 67. how about using other mobile applications? The devicesThursday, September 29, 2011
  • 68. what are they: have some fun and use mobile technology to engage, excite, educate and inform candidates and employeesThursday, September 29, 2011
  • 69. Thursday, September 29, 2011
  • 70. Thursday, September 29, 2011
  • 71. Thursday, September 29, 2011
  • 72. Augmented Reality w/Thursday, September 29, 2011
  • 73. MOBILE AUGMENTED REALITY JOB SEARCH live demo Augmented Reality w/ LayarThursday, September 29, 2011
  • 74. Apps play important role in totally integrated mobile strategy Must offer users compelling user experience Our perspective: Create app for total talent lifecycle from candidate - employee Leverage native features: location-aware, camera, local storage, push notifications Leverage other apps like SCVNGR, Layar, Foursquare and others Mobile Apps: Key takeawaysThursday, September 29, 2011
  • 75. OPTICAL RECOGNITION (OK, OK ... MOBILE BARCODES)Thursday, September 29, 2011
  • 76. what it is: dynamic, quick, flexible, international, growing and visual (look below)Thursday, September 29, 2011
  • 77. what it is: dynamic, quick, flexible, international, growing and visual (look below)Thursday, September 29, 2011
  • 78. Mobile Barcodes: OutdoorThursday, September 29, 2011
  • 79. Mobile Barcodes: Store SignageThursday, September 29, 2011
  • 80. Mobile Barcodes: Events Contact CardThursday, September 29, 2011
  • 81. Mobile Barcodes: @EventsThursday, September 29, 2011
  • 82. TURNING FINALS INTO BEGINNINGS My professors always said I could. My friends always knew I would. My career begins at PNC. www.pnc.jobs/students WORK/LIFE BALANCE CAREER DEVELOPMENT SOCIAL RESPONSIBILITY Mobile Barcodes: @EventsThursday, September 29, 2011
  • 83. Image RecognitionThursday, September 29, 2011
  • 84. Image RecognitionThursday, September 29, 2011
  • 85. Mobile barcode adoption on the rise Open webpages, create SMS, display dynamic text and create contacts Media campaign integration: outdoor, print, store signage, web, and more Gives mobile users options AND ... start thinking about how image recognition will transform discovery Mobile Barcodes: Key takeawaysThursday, September 29, 2011
  • 86. KANE COCHRAN NATIONAL DIRECTOR, DIGITAL INNOVATION & MOBILE http://linkedin.com/in/kanecochran http://twitter.com/KaneC kcochran@hodes.com Thank YouThursday, September 29, 2011