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TAG Recruiting Atlanta - 3 Phases of Mobile Recruiting Strategy
 

TAG Recruiting Atlanta - 3 Phases of Mobile Recruiting Strategy

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    TAG Recruiting Atlanta - 3 Phases of Mobile Recruiting Strategy TAG Recruiting Atlanta - 3 Phases of Mobile Recruiting Strategy Presentation Transcript

    • MOBILE WEB TO SMS TO APPS: The Stages of Mobile Recruiting Solutions KANE COCHRAN @KaneC SEPT 20, 2011Thursday, September 29, 2011
    • Mobile Landscape Statistics you need to know Mobile Phases The Hodes perspective on mobile recruitment opportunities Destinations Mobile sites, SMS, mobile apps and beyond Q&A But please ask questions anytime AgendaThursday, September 29, 2011
    • Within the next decade, the mobile phone will be the primary internet connection for the majority of people across the world. -Pew InternetThursday, September 29, 2011
    • Mobile LandscapeThursday, September 29, 2011
    • smartphone sales now outpace feature phones The devicesThursday, September 29, 2011
    • MOBILE PHASES MOBILE WEB | SMS | NATIVE APPSThursday, September 29, 2011
    • Mobile PhasesThursday, September 29, 2011
    • MOBILE WEB PHASE IThursday, September 29, 2011
    • what it is: immediate, dynamic, on-demand, relevant, location-aware*, ready to take offThursday, September 29, 2011
    • what it’s not: static, the desktop, a brochure, to be ignoredThursday, September 29, 2011
    • Optimization - Friendly to all phonesThursday, September 29, 2011
    • Optimization - Friendly to all phonesThursday, September 29, 2011
    • Optimization - Friendly to all phonesThursday, September 29, 2011
    • Optimization - Friendly to all phonesThursday, September 29, 2011
    • Phase I - Static mobile sitesThursday, September 29, 2011
    • Phase I - Static mobile sitesThursday, September 29, 2011
    • Full mobile career siteThursday, September 29, 2011
    • live demo Full mobile career siteThursday, September 29, 2011
    • but what about mobile + social?Thursday, September 29, 2011
    • Mobile + SocialThursday, September 29, 2011
    • Mobile + SocialThursday, September 29, 2011
    • our devices are personalThursday, September 29, 2011
    • Our devices are personalThursday, September 29, 2011
    • Our devices are personalThursday, September 29, 2011
    • Our devices are personalThursday, September 29, 2011
    • Our devices are personalThursday, September 29, 2011
    • MOBILE live demo Mobile Personalization w/ SJMThursday, September 29, 2011
    • how about events? what can we do there? Mobile events pageThursday, September 29, 2011
    • WHAT WE WANTED TO DO 1) Leverage Twitter, 4SQ, GPS, and Jobs to engage mobile users @ events Mobile events pageThursday, September 29, 2011
    • MOBILE EVENTS PAGE live demo Mobile events pageThursday, September 29, 2011
    • Quick recap: Optimal mobile experienceThursday, September 29, 2011
    • Look and feel matches career site Quick recap: Optimal mobile experienceThursday, September 29, 2011
    • Quick access to job search from every page Quick recap: Optimal mobile experienceThursday, September 29, 2011
    • Simplified navigation for quick access Quick recap: Optimal mobile experienceThursday, September 29, 2011
    • Simplify the job search options for users Quick recap: Optimal mobile experienceThursday, September 29, 2011
    • Leverage GPS to show jobs near users Quick recap: Optimal mobile experienceThursday, September 29, 2011
    • Job details for every job in your ATS Quick recap: Optimal mobile experienceThursday, September 29, 2011
    • Give users easy way to email, tweet and share Quick recap: Optimal mobile experienceThursday, September 29, 2011
    • Bring in multimedia content to engage users Quick recap: Optimal mobile experienceThursday, September 29, 2011
    • Mobile sites are foundation of mobile strategy App-like experience: Tailored UX will drive higher adoption than mobile apps right now Smartphones = flexibility: Touch screens, custom interactions, javascript, great UX Don’t forget the basic HTML & feature phones More than a landing page. Integrate jobs & events, inside-info, multimedia and tie to ‘wired web’ Mobile Websites: Key takeawaysThursday, September 29, 2011
    • TEXT MESSAGING PHASE IIThursday, September 29, 2011
    • what it is: immediate, on-demand, contextual, real-time, utility and FASTThursday, September 29, 2011
    • SMS is the most widely used data application on the planetThursday, September 29, 2011
    • 60% say me tooThursday, September 29, 2011
    • Thursday, September 29, 2011
    • dedicated or shared Shortcodes: Dedicated vs. SharedThursday, September 29, 2011
    • text Anything to 12345Thursday, September 29, 2011
    • text KEYWORD to SHAREDCODEThursday, September 29, 2011
    • text KEYWORD to SHAREDCODE text HDXCAREERS to 41411Thursday, September 29, 2011
    • Subscribe to SMS Alerts Sept 20, 2011 1:20 pm You are signed up to receive alerts about exciting career opportunities at HDx. Visit http://bit.ly/hDx0pt5 to learn more about our career optys. SMS AlertsThursday, September 29, 2011
    • Event Opportunities Alert Sept. 20, 2011 1:20 pm Hi. We just added a new hiring event in your area. We will be at Georgia Tech U. on Oct 3, 2011. Visit http://bit.ly/iNtV13w for details, directions and more. SMS AlertsThursday, September 29, 2011
    • Job Opportunities Alert Sept. 20, 2011 1:20 pm Hi Kane. Just wanted to let you know we’re hiring mobile strategists to join our Atlanta team. Visit http://bit.ly/nEwJOB for more details about the oppty SMS AlertsThursday, September 29, 2011
    • After Event Alert Sept. 20, 2011 1:20 pm Hi. Great to meet you last week at the GA Tech event. Visit http://bit.ly/iNtV13w to learn more about opportunities at HDx. SMS AlertsThursday, September 29, 2011
    • Employee Alerts Sept. 20, 2011 10:34 am Big news! We just launched our new internal referral site. Get instant, personalized job referral matches for your LinkedIn and Facebook connections Visit http://bit.ly/iN0vAte to login, view and share jobs with friends SMS AlertsThursday, September 29, 2011
    • Interview reminder alert Sept. 20, 2011 2:20 pm Hi Kane. Just a reminder that you have an interview tomorrow, Sept 21 @ 3:00pm. Visit http://bit.ly/iNtV13w for details, directions and more. SMS AlertsThursday, September 29, 2011
    • DEMO SMS SEARCH SMS SearchThursday, September 29, 2011
    • SMS is everywhere ... everywhere On-demand nature is perfect for quick access to info & brief conversations Shortcodes must be leased and provisioned Consider both push [alerts] and pull [sms search] strategies Possible strategies: Customized alerts for jobs and events, alerts to interviewees, jobs and events search & sharing SMS: Key takeawaysThursday, September 29, 2011
    • MOBILE APPS PHASE IIIThursday, September 29, 2011
    • what it is: location-aware, dynamic experience, on-demand, real-time, full lifecycleThursday, September 29, 2011
    • so what might a talent lifecycle app look like* *keep in mind you might have to transport to the futureThursday, September 29, 2011
    • Mobile Apps: Augmented RealityThursday, September 29, 2011
    • Mobile Apps: Augmented RealityThursday, September 29, 2011
    • Mobile Apps: Augmented RealityThursday, September 29, 2011
    • Mobile Apps: Interview SchedulingThursday, September 29, 2011
    • Mobile Apps: OnboardingThursday, September 29, 2011
    • Mobile Apps: Employee CollaborationThursday, September 29, 2011
    • how about using other mobile applications? The devicesThursday, September 29, 2011
    • what are they: have some fun and use mobile technology to engage, excite, educate and inform candidates and employeesThursday, September 29, 2011
    • Thursday, September 29, 2011
    • Thursday, September 29, 2011
    • Thursday, September 29, 2011
    • Augmented Reality w/Thursday, September 29, 2011
    • MOBILE AUGMENTED REALITY JOB SEARCH live demo Augmented Reality w/ LayarThursday, September 29, 2011
    • Apps play important role in totally integrated mobile strategy Must offer users compelling user experience Our perspective: Create app for total talent lifecycle from candidate - employee Leverage native features: location-aware, camera, local storage, push notifications Leverage other apps like SCVNGR, Layar, Foursquare and others Mobile Apps: Key takeawaysThursday, September 29, 2011
    • OPTICAL RECOGNITION (OK, OK ... MOBILE BARCODES)Thursday, September 29, 2011
    • what it is: dynamic, quick, flexible, international, growing and visual (look below)Thursday, September 29, 2011
    • what it is: dynamic, quick, flexible, international, growing and visual (look below)Thursday, September 29, 2011
    • Mobile Barcodes: OutdoorThursday, September 29, 2011
    • Mobile Barcodes: Store SignageThursday, September 29, 2011
    • Mobile Barcodes: Events Contact CardThursday, September 29, 2011
    • Mobile Barcodes: @EventsThursday, September 29, 2011
    • TURNING FINALS INTO BEGINNINGS My professors always said I could. My friends always knew I would. My career begins at PNC. www.pnc.jobs/students WORK/LIFE BALANCE CAREER DEVELOPMENT SOCIAL RESPONSIBILITY Mobile Barcodes: @EventsThursday, September 29, 2011
    • Image RecognitionThursday, September 29, 2011
    • Image RecognitionThursday, September 29, 2011
    • Mobile barcode adoption on the rise Open webpages, create SMS, display dynamic text and create contacts Media campaign integration: outdoor, print, store signage, web, and more Gives mobile users options AND ... start thinking about how image recognition will transform discovery Mobile Barcodes: Key takeawaysThursday, September 29, 2011
    • KANE COCHRAN NATIONAL DIRECTOR, DIGITAL INNOVATION & MOBILE http://linkedin.com/in/kanecochran http://twitter.com/KaneC kcochran@hodes.com Thank YouThursday, September 29, 2011