INNOVATION FORDIGITAL TALENT ACQUISITION:From Lab Dreams to Real Solutions                   KANE COCHRAN & TOMYA RYANS   ...
WHAT WE’RE COVERING#LabDreamsPersonalized Candidate ExperienceFacebook InnovationMobile InnovationLive Twitter FAQ
#LabDreams   Personalized Experience: #sjm
#LabDreams   Personalized Experience: #sjm
#LabDreams   Personalized Experience: #sjm
#LabDreams   Personalized Experience: #sjm
#LabDreams   Personalized Experience: #sjm
PROBLEM TO SOLVEcreate a more personalized   experience on CWS #LabDreams   Personalized Experience: #sjm
WHAT WE WANTED TO DO1) Allow job seekers to login w/ their   LinkedIn or Facebook profile2) Personalize their experience3)...
MINI            with   Tomya   #LabDreams    Personalized Experience: #sjm
live demo#LabDreams      Personalized Experience: #sjm
Original Idea                       Leverage socialStarter Idea                               Advanced Idea               ...
RESULTS/ROI SLIDES      not yet, but thats expected#LabDreams        Personalized Experience: #sjm
with   Tomya#LabDreams    Personalized Experience: #sjm
#LabDreams   Facebook Innovation: #fbapps
#LabDreams   Facebook Innovation: #fbapps
#LabDreams   Facebook Innovation: #fbapps
PROBLEM TO SOLVE SLIDE give Facebook users whatthey want when they want it  #LabDreams   Facebook Innovation: #fbapps
WHAT WE WANTED TO DO1) Give Facebook users what they want2) Build a content-rich mini CWS on FB3) Play intelligently in th...
CUSTOM TABS & INSTREAM#LabDreams   Facebook Innovation: #fbapps
Original Idea                      Leverage social            Adva                                                      nc...
with   Tomya#LabDreams    Facebook Innovation: #fbapps
#LabDreams   Mobile Innovation: #mobilsocial
#LabDreams   Mobile Innovation: #mobilesocial
#LabDreams   Mobile Innovation: #mobilesocial
#LabDreams   Mobile Innovation: #mobilesocial
#LabDreams   Mobile Innovation: #mobilesocial
#LabDreams   Mobile Innovation: #mobilesocial
PROBLEM TO SOLVE #1addressing the biggest complaints  about mobile web experience:         speed and size.  #LabDreams   M...
WHAT WE WANTED TO DO1) Speed up access to content by   personalizing the mobile experience    #LabDreams   Mobile Innovati...
MOBILE               live demo#LabDreams       Mobile Innovation: #mobilesocial
PROBLEM TO SOLVE #2how to give participants at your event   access to the info they need     #LabDreams   Mobile Innovatio...
WHAT WE WANTED TO DO1) Leverage Twitter, 4SQ, GPS, and Jobs   to engage mobile users @ events    #LabDreams    Mobile Inno...
MOBILE EVENTS PAGE             live demo#LabDreams       Mobile Innovation: #mEvents
PROBLEM TO SOLVE #3stand out from the crowd by   creating unique searchexperiences on mobile devices #LabDreams   Mobile I...
#LabDreams   Mobile Innovation: #mobileAR
WHAT WE WANTED TO DO1) Engage the mobile and tech savvy job   seeker by creating a unique search   experience for smartpho...
MOBILE AUGMENTED REALITY       JOB SEARCH              live demo #LabDreams      Mobile Innovation: #mobileAR
Original Idea                          Give mobile users        Adva                                                      ...
with   Tomya#LabDreams    Mobile Innovation: #mobileAR
#LabDreams   Live FAQ Pages: #twaq
#LabDreams#LabDreams           Live FAQ Pages: #twaq
#LabDreams   Live FAQ Pages: #twaq
#LabDreams   Live FAQ Pages: #twaq
#LabDreams   Live FAQ Pages: #twaq
#LabDreams   Live FAQ Pages: #twaq
PROBLEM TO SOLVE SLIDE giving job seekers unique accessto the info they need/want about          your organization   #LabD...
#LabDreams   Live FAQ Pages: #twaq
#LabDreams   Live FAQ Pages: #twaq
WHAT WE WANTED TO DO1) Refresh company FAQ pages by   injecting them with dynamic,   community-driven info via Twitter    ...
with   Tomya#LabDreams           Live FAQ Pages: #twaq
TWITTER FAQ             live demo#LabDreams            Live FAQ Pages: #twaq
Original Idea                                                    Adva                          Leverage Twitter           ...
with   You#LabDreams            Continued Q&A
TOMYA RYANS             DIRECTOR, TALENT ACQUISITION GROUP             http://www.linkedin.com/in/tomyaryans             r...
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Innovation for Digital Talent Acquisition: From Lab Dreams to Real Solutions

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When it comes to innovation in the talent acquisition space, most talks center on big picture strategy development for social and mobile focusing on topics such as online employer reputation, social candidate sourcing, conversation dynamics, and text communications – but there is a huge unmet need in the market for brass tacks social/mobile tools that get beyond the conversation.

During this session we won’t simply talk blue sky concepts dreamed up in our Innovation LabHDx, we will dig into live examples and prototype demos, and see results from real companies leveraging social data in innovative ways. You will walk away energized with ideas and specific tools to apply business-driven innovation to your social recruiting strategy.

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Innovation for Digital Talent Acquisition: From Lab Dreams to Real Solutions

  1. 1. INNOVATION FORDIGITAL TALENT ACQUISITION:From Lab Dreams to Real Solutions KANE COCHRAN & TOMYA RYANS RECRUITING INNOVATION SUMMIT MAY 17, 2011
  2. 2. WHAT WE’RE COVERING#LabDreamsPersonalized Candidate ExperienceFacebook InnovationMobile InnovationLive Twitter FAQ
  3. 3. #LabDreams Personalized Experience: #sjm
  4. 4. #LabDreams Personalized Experience: #sjm
  5. 5. #LabDreams Personalized Experience: #sjm
  6. 6. #LabDreams Personalized Experience: #sjm
  7. 7. #LabDreams Personalized Experience: #sjm
  8. 8. PROBLEM TO SOLVEcreate a more personalized experience on CWS #LabDreams Personalized Experience: #sjm
  9. 9. WHAT WE WANTED TO DO1) Allow job seekers to login w/ their LinkedIn or Facebook profile2) Personalize their experience3) Tap into their network & make it easy to send job recommendations #LabDreams Personalized Experience: #sjm
  10. 10. MINI with Tomya #LabDreams Personalized Experience: #sjm
  11. 11. live demo#LabDreams Personalized Experience: #sjm
  12. 12. Original Idea Leverage socialStarter Idea Advanced Idea profile data toMake it easier to make relevant and Create a careerfill out forms & automatic job website experiencenew profile info recommendations that tailors itselfby auto-filling to each user’s & referralswith social data interests, profiles, and interactions on the site #LabDreams Personalized Experience: Takeaways
  13. 13. RESULTS/ROI SLIDES not yet, but thats expected#LabDreams Personalized Experience: #sjm
  14. 14. with Tomya#LabDreams Personalized Experience: #sjm
  15. 15. #LabDreams Facebook Innovation: #fbapps
  16. 16. #LabDreams Facebook Innovation: #fbapps
  17. 17. #LabDreams Facebook Innovation: #fbapps
  18. 18. PROBLEM TO SOLVE SLIDE give Facebook users whatthey want when they want it #LabDreams Facebook Innovation: #fbapps
  19. 19. WHAT WE WANTED TO DO1) Give Facebook users what they want2) Build a content-rich mini CWS on FB3) Play intelligently in the stream4) Most importantly: Leverage social data! #LabDreams Facebook Innovation: #fbapps
  20. 20. CUSTOM TABS & INSTREAM#LabDreams Facebook Innovation: #fbapps
  21. 21. Original Idea Leverage social Adva nc ed IdStarter Idea data and take ea Play in thMake sure custom tabs levera e str ge so eam,candidates can beyond splashy desig cial d n spl ata,search jobs on marketing and ... pages ashyyour FB Careers that play in the stream intera prom ction otePage without fost and er ahaving to leave comm real unity Facebook #LabDreams Facebook Innovation: Takeaways
  22. 22. with Tomya#LabDreams Facebook Innovation: #fbapps
  23. 23. #LabDreams Mobile Innovation: #mobilsocial
  24. 24. #LabDreams Mobile Innovation: #mobilesocial
  25. 25. #LabDreams Mobile Innovation: #mobilesocial
  26. 26. #LabDreams Mobile Innovation: #mobilesocial
  27. 27. #LabDreams Mobile Innovation: #mobilesocial
  28. 28. #LabDreams Mobile Innovation: #mobilesocial
  29. 29. PROBLEM TO SOLVE #1addressing the biggest complaints about mobile web experience: speed and size. #LabDreams Mobile Innovation: #mobilesocial
  30. 30. WHAT WE WANTED TO DO1) Speed up access to content by personalizing the mobile experience #LabDreams Mobile Innovation: #mobilesocial
  31. 31. MOBILE live demo#LabDreams Mobile Innovation: #mobilesocial
  32. 32. PROBLEM TO SOLVE #2how to give participants at your event access to the info they need #LabDreams Mobile Innovation: #mEvents
  33. 33. WHAT WE WANTED TO DO1) Leverage Twitter, 4SQ, GPS, and Jobs to engage mobile users @ events #LabDreams Mobile Innovation: #mEvents
  34. 34. MOBILE EVENTS PAGE live demo#LabDreams Mobile Innovation: #mEvents
  35. 35. PROBLEM TO SOLVE #3stand out from the crowd by creating unique searchexperiences on mobile devices #LabDreams Mobile Innovation: #mobileAR
  36. 36. #LabDreams Mobile Innovation: #mobileAR
  37. 37. WHAT WE WANTED TO DO1) Engage the mobile and tech savvy job seeker by creating a unique search experience for smartphone users #LabDreams Mobile Innovation: #mobileAR
  38. 38. MOBILE AUGMENTED REALITY JOB SEARCH live demo #LabDreams Mobile Innovation: #mobileAR
  39. 39. Original Idea Give mobile users Adva nc r Idea ed IdStarte access to great ea Creat e a to et the content and talent talG lifecy tion of create unique clefounda applic ation your mobile mobile search trans that form recru itment experiences at eve s its elf tup by ry st stra tegy se the e age o f mobile mploy laun ching a lifecy ee cle w ebsite career #LabDreams Mobile Innovation: #mobileAR
  40. 40. with Tomya#LabDreams Mobile Innovation: #mobileAR
  41. 41. #LabDreams Live FAQ Pages: #twaq
  42. 42. #LabDreams#LabDreams Live FAQ Pages: #twaq
  43. 43. #LabDreams Live FAQ Pages: #twaq
  44. 44. #LabDreams Live FAQ Pages: #twaq
  45. 45. #LabDreams Live FAQ Pages: #twaq
  46. 46. #LabDreams Live FAQ Pages: #twaq
  47. 47. PROBLEM TO SOLVE SLIDE giving job seekers unique accessto the info they need/want about your organization #LabDreams Live FAQ Pages: #twaq
  48. 48. #LabDreams Live FAQ Pages: #twaq
  49. 49. #LabDreams Live FAQ Pages: #twaq
  50. 50. WHAT WE WANTED TO DO1) Refresh company FAQ pages by injecting them with dynamic, community-driven info via Twitter #LabDreams Live FAQ Pages: #twaq
  51. 51. with Tomya#LabDreams Live FAQ Pages: #twaq
  52. 52. TWITTER FAQ live demo#LabDreams Live FAQ Pages: #twaq
  53. 53. Original Idea Adva Leverage Twitter nc ed IdStarte r Idea ea for Live FAQ and Unles s you to int want Twitter bring the erview L everage fire a , hire , conversation to nd co for L ive Q&A all yo nduct your CWS... live. ur bu on Tw sines itter, s with stick the O Idea rigina for n l ow #LabDreams Live FAQ Pages: #twaq
  54. 54. with You#LabDreams Continued Q&A
  55. 55. TOMYA RYANS DIRECTOR, TALENT ACQUISITION GROUP http://www.linkedin.com/in/tomyaryans ryanst@mskcc.com KANE COCHRAN NATIONAL DIRECTOR, DIGITAL INNOVATION & MOBILE http://linkedin.com/in/kanecochran http://twitter.com/KaneC kcochran@hodes.com#LabDreams Thank You
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