0
Institute of Business &ManagementUniversity of Engineeringand Technology Lahore
Group # 2            Group Members
Case Study
Case Overview•Introduction                History•eBay work style                eBay & Wal-Mart•New Recruitment        ...
Head quarter in San Jose California USConsumer to Consumer CorporationLargest online Market placePayPal [Payments onli...
History• Founder Pierre Omidyar 1995•Pez dispenser•Meg Whitman [CEO] 1997•1997 – 1 millionth item sold•1998 – eBay goes pu...
eBay work style• Old marketing system to new one• Auction of product• Insertion fee for listing item, also upon sale• Mode...
eBay                               Wal-Mart$749 million in                      €182 billion sales in 2001revenue from sal...
New Recruitment• 1997 Meg Whitman new CEO worked for  DISENY, Hasbro• Helped the company to go public• New marketing strat...
New Goals• Sales of $3 billion by 2005• Entrance in new Countries to reach the target• Entrance in Japan and China big eco...
eBay Failure in Japan         eBay                                   Yahoo! [Japan}Charged fee for each transaction       ...
eBay connecting in China• eBay purchased 33% of Chinese auction sites• Two young entrepreneurs Shao Yibo and Tan Haiyin  l...
Hurdles in China• Trade of practical items like apparel or cellular phones• Chinese traders mostly sell within their own c...
Conclusion• To meat their goals they have to be  successful in International market• Specially have to be successful in Ch...
Question’s for DiscussionQ What are the forces shaping the development of Internetbusinesses like eBay in the United State...
Q How does eBay create value for the members of its  community?They create value for their customer by following up theirf...
Q What marketing recommendations would you make to eBayto help it be successful as it enters the Chinese market? They shou...
Upcoming SlideShare
Loading in...5
×

Ebay

549

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
549
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
29
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Ebay"

  1. 1. Institute of Business &ManagementUniversity of Engineeringand Technology Lahore
  2. 2. Group # 2 Group Members
  3. 3. Case Study
  4. 4. Case Overview•Introduction History•eBay work style eBay & Wal-Mart•New Recruitment eBay failure in Japan•eBay connecting in China
  5. 5. Head quarter in San Jose California USConsumer to Consumer CorporationLargest online Market placePayPal [Payments online]Auction style listing
  6. 6. History• Founder Pierre Omidyar 1995•Pez dispenser•Meg Whitman [CEO] 1997•1997 – 1 millionth item sold•1998 – eBay goes public•2002 – PayPal joins team
  7. 7. eBay work style• Old marketing system to new one• Auction of product• Insertion fee for listing item, also upon sale• Modern way of product delivery• Gross value per auction in 2002 was $22.50
  8. 8. eBay Wal-Mart$749 million in €182 billion sales in 2001revenue from sales fees$9.3 billion in 3,000 storesgoods sold through 170 millionNo stores ware houses 1.3 million workers3000 employeesNet profit of $138 million in 2001
  9. 9. New Recruitment• 1997 Meg Whitman new CEO worked for DISENY, Hasbro• Helped the company to go public• New marketing strategies• 2002 PAYPAL joins eBay• Skype in eBay
  10. 10. New Goals• Sales of $3 billion by 2005• Entrance in new Countries to reach the target• Entrance in Japan and China big economy hub
  11. 11. eBay Failure in Japan eBay Yahoo! [Japan}Charged fee for each transaction No fee is charged for any transactionRequired Credit card No credit card is required { easy for Japanese }low-key approach to promotion, Large no of buyers and sellersJapanese reluctance to Internet nicknames for their transactionsbuy used goods from strangersFailure of auction style listing Internet café with Starbucks.eBay had only 3 per cent. Yahoo! had captured 95 per cent of the $1.6 billion online market
  12. 12. eBay connecting in China• eBay purchased 33% of Chinese auction sites• Two young entrepreneurs Shao Yibo and Tan Haiyin launched their sites• Which by 2002 had 3.5 million registered users and50,000 items listed for sale.
  13. 13. Hurdles in China• Trade of practical items like apparel or cellular phones• Chinese traders mostly sell within their own cities• shipping an item is not easy or reliable• Many Chinese still don’t feel comfortable doing business online
  14. 14. Conclusion• To meat their goals they have to be successful in International market• Specially have to be successful in China• eBay is the world’s largest person-to-person trading community
  15. 15. Question’s for DiscussionQ What are the forces shaping the development of Internetbusinesses like eBay in the United States? How are theseforces similar or different in the EU and in other countries,such as Japan or China?Time saving and easy to sell and buyRemoved the need of physical meeting between buyer andseller.Created softwares for transactionsMade shopping possible at home
  16. 16. Q How does eBay create value for the members of its community?They create value for their customer by following up theirfeedback and as the police member themselves, providing feedback to each other to identify the disreputable buyers andsellers.
  17. 17. Q What marketing recommendations would you make to eBayto help it be successful as it enters the Chinese market? They should buy products according to the Chinese wayof paying and provide them the facility of postal orcourier system.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×