What is Marketing?

What is Marketing?
Sharing
Communication
Relationships

Sharing The Holistic Marketing Strategy

The Holistic Marketing Strategy SM What makes you passionate? What are you really good at? Where will you gain profitability? Soul Heart Mind

Soul - Passion
Is there a hobby you love?
Is there a dream you have always had?
What makes you smile?
What gives you a clear image?

Heart - Really Good At
What are you better at than most people?
What do others say you are good at?
What do you know a lot about?
What classes, seminars, etc. have you taken?

Mind - Profitability
Is it total sales vs. total costs?
Is it profit per customer visit?
Is it per employee?
Is it per product or brand?
Define what it is you are going to measure

Communication

We are in our own world, thinking about :
what needs to be done
how to do it
when to do it
where to get it or go
why me
Jump the brick wall

Who What
Demographics
Age
Location
Income
Psychographics
Status
Safety
Bling
Values
Community
Environment
Social Justice
Problems
Lower back pain
Large debt
Tax assistance
Needs
Faster service
Highest quality
Lower prices
Desires
Run faster
Personalized service
Financial security
Your Marketing Communication

Unique Selling Proposition Statement of Benefit Customer Focus Statement Elevator Speech Tagline exact-precise-specific

Who & What
Talk to The Customer
“ you just, call - out my name ”

Relationships

Pump up the Volume
Instead
Be direct
Be gentle
Trust
Educate
Build Relations

FOCUS
on the customer

Building Relations
Customer Service - Internal - Low Cost
Promotions - Creative - Low Cost
Communications - Frequent - Low to Mid Cost
Media Relations - Informative - Low to Mid Cost
Advertising - Clear Message - High Cost

Customer Service
Pleasant
Set Goals
Training
Consistency
Informed
Motivated
Experience

Promotions - Examples
Contests
Guests & Seminars
Sampling
Loyalty Programs
Special Events
Coupons
Workshops
Fundraisers
Image: Cheryl A. Smith

Communications
Web Sites
Newsletters
Flyers
Brochures
Direct Mail
Articles
Blog
Education

Media Relations
Press Release
Special Events
What’s New
Articles
Education
Sponsor

Newspapers
Magazines
Television
Billboards
Radio
Yellow Pages
Audience
Frequency
Time of Day
Rates
Message
New Media
Advertising

Summary
What exactly you do
How you measure
Who needs what you have
Why they need it
Where/How you serve their need
Build relationships

For more information contact: Charlene Andersen Kamigo Marketing LLC Twitter - @kamigomarketing Facebook.com/kamigomarketing

What is Marketing?

by Charlene Andersen on May 11, 2010

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