BUILDING PERSONAL BRAND & SELF ASSESSMENT DR K.C. VORADeputy director & head PG academy
Exercise : Let’s know each other….. Form a Pair Pick a person you know the least about Explain yourself to the other Beyond data ( age / educational qualification / experience, etc. ) Information / Incidents which others don’t know about you, but it so represents you. Briefly narrate the incident to others …and share your own learning about the individualTime for the exerciseSharing Time with each other : 7 minutesSharing with others : 1 minutes per participant
What did I hear about myself…..1. Changing perception
Understanding others…. Know what I saw, what I heard, what I felt… But is that the fact?? It is the process by which we become aware of objects, people and events through use of our senses. It is an active process—not passive. Is it Important? It influences the way we interact with each other Understanding others is the heart of our Personal Leadership
THE BRAND CALLED “ME”• Being technically good at your job isn’tenough today; you must also be able tocommunicate, influence and motivatecolleagues and clients.• Making an immediate positive impression isessential for success and you cannot ignorethe fact that people are more likely to want todo business with those who are self-aware,‘comfortable in their own skin’ and confident.• Ask yourself, what’s your brand identity?
• Personal branding is not all about self-promotionand marketing tactics; it is more fundamental thanthat.• It is a clear, deep and profound understanding ofwho you are and what you stand for. Employeeswho can brand and market themselves well carry animage that gets associated with not only their brandname, but also the organization’s.• It’s a careful study of oneself, in a quest tounderstand what one excels in and then leveragingon those attributes to create a brand called “me”.
Here are a few tips to brand yourself:• First of all, identify and build things that helppeople make that impact.• Start by writing down qualities that distinguishyou form the rest.• What distinct ‘feature’ do you have and howdoes it benefit the people around you?• What do you do that adds measurable anddistinctive value?• What do you do that you are most proud of?
• You must make yourself visible. Without visibility,you must can’t be distinct. Sing up for extra projects.• Eliminate ‘good enough’ thinking. ‘Good enough’thinking means doing the bare minimum to get thejob done. Challenge yourself to go the extra mile.• Be available and communicate effectively in socialand professional circles.
• Improve yourself. Try to keep raising the baron your own performances and competingwith yourself.• It is important to be visible in the system,participative and collaborative, which will helpbuild a brand for oneself.• Hence, if you want to tide high in your career,ensure you create a positive brand and makethat impact everywhere you go.
My Brand ValueHow would I like to See Myself…….12345
Johari Window It is a very useful way of understanding something of how our self may be divided into four parts that we and others may or may not see. Known to Self Not Known to Self Known to Others Arena Blind spot Not Known to Others Facade Undiscovered
Personal Brand & Johari Window Known to Self Not Known to Self Known to ARENA BLIND SPOT Others Represents open self & Represents information not information that is known known to self but known to to self and others. others Not FAÇADE UNDISCOVERED Known to Represents information that Represents information NOT Others is known to self but not known to self as well as others known to others
Johari Window & Individual EffectivenessHow do I increase size of open area: Disclosure : Tell others about yourself Demonstrate behaviour which is aligned to what you want others to think of you in a consistent and alert manner Feedback Be Open to receive feedback Give Feedback to others – share your expectations Dialogue to share and Understand Influence to create Change Influence to Lead