2007 Annual Report on the Water-Wise Program - Tampa Bay Water
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2007 Annual Report on the Water-Wise Program - Tampa Bay Water

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2007 Annual Report on the Water-Wise Program - Tampa Bay Water

2007 Annual Report on the Water-Wise Program - Tampa Bay Water

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  • 1. 7 Annual Report on the Water-Wise Program and Awards Sponsored by
  • 2. 1.0 EXECUTIVE SUMMARYThe Water-Wise Awards program was created by Tampa Bay Water, the Florida Yards &Neighborhoods (FYN) program, and member governments, including Hillsborough,Pasco and Pinellas counties as well as the cities of New Port Richey, St. Petersburg andTampa. The Water-Wise Awards program is designed to recognize attractive, water-conserving landscapes in various water-use sectors (e.g., homes, businesses, industry andgovernment) as well as interior features in new homes. The program also serves as avehicle to promote water-use efficiency to the general public.The overall program consists of three unique segments—the Water-Wise Buildersprogram, the Aurora Water-Wise Awards program, and the Community Water-WiseAwards program.WATER-WISE BUILDER PROGRAMThe Water-Wise Builder program focuses primarily on working with and through the twobuilders associations in the Tampa Bay region to reach their constituents with waterefficiency information and to promote the use of this information in their new homemarketing programs.The objective of the Water-Wise Builder program is to demonstrate that water-efficientbuilding and landscape features provide an effective marketing edge in an increasinglycompetitive industry. This initiative also creates a benchmarking opportunity to evaluatewater-use differences between conventionally built new homes and new homes thatincorporate water-wise features.Major changes to the Water-Wise Builder program in 2007 included: Participating in the Tampa Bay Builders Association (TBBA) Showcase Spectacular Green Corner to highlight benefits of building water-wise homes and promote the Community Water-Wise Awards to local builders Partnering with the St. Johns River Water Management District (SJRWMD) to refine and promote the Florida Water Star program Working with the TBBA to provide water-use efficiency guidelines for its Green Building Made Simple course Participating in the Southeast Builders Conference (SEBC) Annual ExpoAURORA AWARDSThe Aurora Water-Wise Awards program is sponsored annually through the FloridaHomebuilders Association (FHBA) and is open to builders across the state. The FHBApresents the Aurora Awards following the SEBC tradeshow held in Orlando eachsummer. It is generally considered to be the most prestigious competition for homebuilders in the southeastern United States. The Aurora Water-Wise Awards are open toall builders, but the majority of entrants are custom, upscale home builders. The prestige 1
  • 3. of winning an Aurora Award provides a powerful marketing tool for such upscalebuilders in a highly competitive building niche.As part of Tampa Bay Water’s sponsorship of the Aurora Award Gala, the FHBApromoted the Aurora Water-Wise Awards category to its members. Additionally, water-wise home building was featured in a special section on green building in FloridaHomeBuilder Magazine in the month prior to the entry deadline. The promotion effortsresulted in the submission of three entries in the Water-Wise category.In evaluating all entries, the FYN program coordinators worked extensively to ensure thatlandscape and irrigation efficiency standards were correctly applied. This year, theAurora Water-Wise Award was presented to Florida Look, Inc. for the Villa Danubiomodel at The Lakes of Deland in Deland, Florida.There were no major changes to the Aurora Water-Wise Awards program in 2007.COMMUNITY WATER-WISE AWARDSThe Community Water-Wise Awards program recognizes homeowners, builders, multi-family complexes, industrial office complexes, government buildings, schools, businessesand others that have employed water-wise landscaping techniques in the design of anattractive landscape. In 2007, 30 entries were received and nine Community Water-WiseAwards were presented throughout the region. Entries ranged from landscapes thatconsisted of mostly Florida-friendly plants with little turfgrass, to landscapes havingpractical turfgrass areas with water-wise landscape beds.The awards program was promoted for three months to increase awareness and solicitentries. This year, the program promotion started in February and built up to anintegrated advertising, marketing and public relations campaign in April, whichcontinued through May until the May 31 deadline.Judging committees in each county, based on FYN boundaries, included staff fromTampa Bay Water, the FYN program, and member government representatives. As inyears past, entrants were evaluated and rated on an objective point system for water-conserving features.Major changes to the Community Water-Wise Awards program in 2007 included: Extending the entry deadline from May 15 to May 31 Creating a new call-for-entries ad concept to more clearly focus on the necessary qualities of a water-wise landscape Developing door hangers for member governments to distribute Community Water-Wise Awards information and applications to potential water-wise landscapes Building a stand-alone Web site with more landscaping information and increased application functionality 2
  • 4. Partnering with professional associations, including the Florida Nursery, Growers and Landscape Association (FNGLA), and the Florida Irrigation Society (FIS) to reach more potential water-wise homes and businesses Appealing to local landscaping businesses and contractors to nominate customers with potential water-wise landscapes Scrubbing, refining and supplementing distribution lists for the application mailingPROGRAM SUMMARYThese program modules advanced the conservation goals of Tampa Bay Water bycontinuing the agency’s ongoing partnership with key segments of the community,including home builders and residents, business owners, government workers, gardeningenthusiasts and landscape professionals. The program also provided coordinationbetween Tampa Bay Water, its member governments and the Florida Yards &Neighborhoods program in the three counties within the region. Additionally, the Water-Wise Awards program created opportunities for water-use benchmarking, which is usefulfor a variety of projects, including its application toward the development of consistentstatewide water efficiency guidelines for new homes.This report provides highlights and summaries from each of the three program segmentsin 2007 as well as recommendations for program implementation in 2008. Programrefinement and improvement continues based on information and recommendationspresented in this annual report. 3
  • 5. 2.0 WATER-WISE BUILDER PROGRAMHistoryThe Water-Wise Awards program was established in 1997 following a successful 1996partnership between Tampa Bay Water (formerly the West Coast Regional Water SupplyAuthority), the Hillsborough County Extension Service and the TBBA. This partnershipresulted in a showcase home that featured the principles of water-conserving,environmentally friendly landscaping. The home was well received by home buildersand potential home buyers, and it garnered extensive media coverage.This success led Tampa Bay Water’s Conservation Coordination Consortium to searchfor new ways to expand on the partnership with the home building industry. Throughadditional cooperative efforts, the program was expanded in 1998 to include the PascoBuilders Association in addition to the TBBA. Both of these builders associations arelocated within Tampa Bay Water’s wholesale service area. Since then, Tampa BayWater and the FYN program have worked closely with these two associations, as well asthe FHBA, to advance the program’s reach and impact.In 2006, the TBBA received a grant from Tampa Bay Water for the installation of anattractive, water-efficient landscape for the Parade of Homes Showcase Home built byNohl Crest. This outlet provided high visibility for the program and highlighted the factthat water-wise landscaping can be attractive and lush. As a result, Nohl Crest Homesbecame the first local home builder to landscape all of its new homes to a standard thatwould qualify the house for a Community Water-Wise Award and meet or exceed theFlorida Green Building Coalition standards for landscape and irrigation.Builder OutreachGenerating interest from builders has been a key issue since the Water-Wise Awardsprogram was first created in 1997. Tampa Bay Water, its consultant and the homebuilder association staff have worked together to raise awareness among the builderssince the program’s inception. In 2007, these efforts were augmented by the creation ofcollateral materials highlighting the marketing advantages of water-wise homes as well aswater-use efficiency design building specifications, which were distributed during theTBBA Showcase Spectacular and other area builder events.While presenting the Water-Wise Awards as part of the Parade of Homes events offerssignificant advantages in terms of turnkey awards presentations, with high levels ofinterest from builders wanting to participate in the Parade, it is still difficult to reachbuilders due to their focus on short-term sales and marketing. In 2007, as in previousyears, a builder segment was included in the Community Water-Wise Awards,eliminating the need for additional marketing, scoring and award presentation of a uniqueaward segment for builders. As a result of historically low response rates from builders,incorporating a builder segment into the existing community award program proved to bethe most efficient method of creating an award opportunity for interested builders. 4
  • 6. In 2007, the Water-Wise Builder program evolved to include participation in two buildertradeshows—the TBBA Showcase Spectacular and the SEBC Expo. This created theopportunity to establish one-on-one contact directly with builders, allowing greaterinteraction and the ability to focus on each builder’s questions and unique needs.Builder Tradeshows – Tampa Bay Builders Association Showcase SpectacularThe TBBA Showcase Spectacular was held on Thursday, March 22, 2007 at the A LaCarte Pavilion in Tampa. This was the first year that the TBBA created a separatesection for “green” exhibitors, and the Water-Wise Builder program was represented inthe “Green Corner” of the expo, along with other green building exhibitors.Unfortunately, because the Green Corner was held in a different exhibit hall than themain show, there was low traffic flow at the booth. FYN program directors staffed theexhibit booth where the Community Water Wise Awards were promoted along with a listof contacts and resources available in the region.Builder Tradeshows – Southeast Builders Conference Annual ExpoThe SEBC annual expo was held in Orlando at the Orange County Convention Centerfrom Thursday, July 12 through Saturday, July 14, 2007. Through the Water-WiseBuilder program, Tampa Bay Water partnered with the SJRWMD’s Florida Water StarProgram to create a shared exhibit at the expo. Both organizations contributed to theplanning, development, construction and staffing of the booth, which featured a mockwater-wise landscape, sample irrigation systems, two graphic displays and a high-efficiency toilet (HET).Like the TBBA, the SEBC created a special section to house all of the green exhibitors.However, unlike the TBBA event, the SEBC located the green section within the mainexhibit hall, and they thoroughly promoted the green section both prior to and during theexpo. This resulted in a high volume of traffic to the booth and the opportunity to discussthe issues pertaining to water-wise building with a number of interested builders fromFlorida and across the southeast.Various informational materials were created and distributed at the SEBC booth. Thematerials created by Tampa Bay Water included builder specs for water-use designefficiency, a sample water-wise landscape plan and a list of certified HETs.Builders Water-Wise Program RecommendationsThe following are recommendations for the 2008 Builders Water-Wise Awards program. Moving forward, it is recommended that the Builders Water-Wise Program not be a stand-alone module since numerous other organizations already focus on promoting water-wise principles to builders. The Community Water Wise Awards should continue to be open to builders as an award element. 5
  • 7. AURORA WATER-WISE AWARDSHistoryIn 1998, Tampa Bay Water approached the Florida Home Builders Association todevelop requirements for the Aurora Water-Wise Awards program (Aurora Awards) forwater conservation. Statewide awards, like those offered by electric utilities, weretypically valued at $10,000 and sponsored by multiple agencies. The FHBA, however,agreed to offer an award sponsorship to Tampa Bay Water for a $5,000 sponsorship fee.This fee covers all advertising, promotional and related expenses, including a four-colorcall for entries.Historically, the program has successfully garnered numerous entries that are excellentexamples of water-use efficiency and high-end design. As a condition of Tampa BayWater’s sponsorship of the Aurora Awards, the FHBA promotes the water-wise awardsegment to its builders. E-mails, direct mailings and Web marketing are typically used tocreate awareness of the Aurora Awards among builders across the state.Each year, applications are accepted from builders throughout the state. Since applicantspay an entry fee for the Aurora Awards, the quality of the water conserving features inthese homes is generally quite high. Additionally, many custom home builders are notlimited by small landscape and irrigation budgets, and they often are able to employ thelatest water conservation technology available.OverviewAfter more than 25 years, the nationally recognized Aurora Awards program remains thepremiere event held by the SEBC. The program honors builders, designers, architectsand other home-building industry professionals from Texas to Virginia. The AuroraAward is designed to symbolize tremendous achievement, honor and distinction amongbuilding industry professionals for their creative achievements in architectural design,interior detailing and land-use planning for residential, commercial and industrialprojects. For the water-wise segment, only Florida builders are eligible. Multiple AuroraAwards may be awarded if numerous builders meet the criteria. Additionally, a GrandAurora Award is provided if there is an entry that significantly exceeds the criteria for theAurora.The Aurora Awards program is not a marketing competition. Although relevance to themarketplace is considered, aesthetic merit, innovation and effectiveness in design andplanning are the key criteria. The Aurora Awards program differs from the buildersegment of the Community Water-Wise Awards in that it is open to all FHBA memberhome builders statewide. The builder segment of the Community Water-Wise Awards isopen only to builders within the Tampa Bay Water member government service areas.Additionally, there is a significant entry fee for the Aurora Awards program.Many outstanding builders, particularly small firms or those specializing in customhomes, focus on the Aurora Awards program due to its attention to detail and lack of 6
  • 8. specific requirement or timing for model home construction. The Aurora Awards focuson homes that have been created as models in a development or for a private residence.A separate entry fee is required for each category the builders enter in the Water-WiseAwards.The FHBA presents the Aurora Awards annually at a formal banquet during the SEBCheld in Orlando each summer. In an effort to promote water-efficient building techniquesamong high-end builders, Tampa Bay Water has sponsored the Aurora Awards program.As part of the sponsorship, Tampa Bay Water and members of the ConservationCoordination Consortium created consistent, quantifiable judging criteria to evaluateAurora Awards entrants. A team of Conservation Coordination Consortium members,led by Tampa Bay Water, created the criteria that can be used to evaluate the homesindependently to determine eligibility for an Aurora Award.In 2007, as part of Tampa Bay Water’s sponsorship of the Aurora Awards, the FHBApromoted the Aurora Award among its members. This year, only three entries weresubmitted for the Aurora Award. While this number is lower than in previous years, itmirrors an overall decline in Aurora Award entries across all categories. FHBA officialspoint to the current slump in the housing market and correspondingly low rates of newhomes being built as the primary cause of the decline in entries. Since the AuroraAwards only recognize new homes, the number of entries should be expected to generallyreflect the new home market.In 2007, there were three complete, valid entries for the Aurora Awards. These homeswere built in Sarasota (1), Orlando (1) and Deland (1).Of the three entries received, one received more than the minimum points necessary to beeligible for an Aurora Award. The ninth annual Aurora Award for a water-efficient homewas presented to Florida Look, Inc. for the Villa Danuibo model at the Lakes of Delandin Deland, Florida (see appendix A).Judging ProcessThe judging committee for the Aurora Awards is comprised of representatives from theFlorida Yards & Neighborhoods Program, member governments and Tampa Bay Water.The 2007 Aurora Award judging committee consisted of the following individuals: Chris Claus, City of St. Petersburg Water Resources Department Dale Armstrong, Pinellas County Florida Yards & Neighborhoods Dave Bracciano, Tampa Bay Water Angela Polo Maraj, Sarasota County Florida Yards & Neighborhoods Teresa Watkins, Sarasota County Florida Yards & Neighborhoods Deborah Green, Water Authority of Volusia CountyOn-site judging of the entries took place in June. The judges evaluated each home basedon standardized criteria developed specifically for the Aurora Awards (see appendix B).These criteria were designed to optimize objectivity with the major focus on discretionary 7
  • 9. water use inside and outside the home. As defined in the criteria, the majority of pointsare available in the landscape and irrigation system design and installation. Points aregenerally not available for elements required by local, state or national codes—only forthose that have no requirements or exceed themAurora Awards Outreach and Program PromotionFHBA staff developed application materials for the entire Aurora Awards applicationprogram. These materials are distributed to builders through Web links and promotionalmailings. Tampa Bay Water’s consultant worked with the FHBA to develop electronicmarketing initiatives sent to all builders on the FHBA mailing list. This marketing pieceprovided builders with pertinent information about the Water-Wise award category,encouraging a focus on water-use efficiency in design and installation practices.Awards PresentationThe Aurora Awards were presented at a gala during the largest event in the Florida homebuilding industry—the SEBC annual expo. More than 500 builders from the southeasternUnited States attended the Aurora Awards event, which was the culmination of aweeklong conference coordinated by the FHBA.In 2007, the FHBA played a 60-second promotional spot for Tampa Bay Water duringthe awards gala as part of the sponsorship agreement. The video spot focuses on TampaBay Water’s mission to provide a sustainable water supply to the Tampa Bay region in anenvironmentally sensitive manner (see appendix C).Aurora Awards RecommendationsThe following are recommendations for the 2008 Aurora Awards program. Work with FHBA to ensure the Aurora Awards program is incorporated as part of the “Green Award” segment Promote the winning properties heavily as examples of water-use efficiency after the award(s) is presented Include Aurora Award winners on the TampaBayWaterWise.com Web site 8
  • 10. COMMUNITY WATER-WISE AWARDSHistoryThe Water-Wise Awards program was expanded in 1999 to include entries from currenthomeowners in Tampa Bay Water’s tri-county service area (Hillsborough, Pasco andPinellas counties, and the cities of Tampa, St. Petersburg and New Port Richey). Theinitial impetus for the expansion was a comment from the City of St. Petersburg’s waterconservation representative noting that none of the Parade of Homes entries were in thecity of St. Petersburg. The City suggested that a community award be included as part ofits Homecoming Parade of Neighborhoods, which would be expanded to include a tour ofthe water-wise landscapes. This would allow existing communities the opportunity toshowcase water-conserving landscapes.Because of changes incorporated into St. Petersburg’s water conservation program, thetour of water-wise landscapes was not included in its Homecoming event. Instead, aWater-Wise Award was presented by the Mayor in 1999 as part of the Mayor’s CityBeautiful Awards presentation in October.The Community Water-Wise Awards program was created in 1999 to recognizelandscapes that are attractive and water-efficient. The program considers landscapes andtheir associated irrigation systems in awarding points. The actual landscape maintenanceand management practices are not evaluated in the process. This is due to potentialliability and coordination issues.In 2000, the Community Water-Wise Awards program was expanded to include not onlysingle-family residences, but also multi-family residences and office complexes. In 2002,the program again expanded to include government buildings, schools, builders,developers and others.In the past, the kickoff for the program was historically held in conjunction with EarthDay events in April. This allowed for the Community Water-Wise Awards brochure tobe mailed early in the summer with advertisements placed at the end of July. Thehistorical entry deadline for applications was set on August 31 annually. In 2006, theprogram timeline was readjusted, changing the entry deadline to the spring. The programkickoff was then in January, with supplemental mailing of the entry brochures takingplace on February 19 and 20. This change was made so the program coincided with thespring planting season, when many residents make landscape improvements.In 2007, the spring deadline was extended from the middle of May to the end of May toallow for promotion during the numerous landscaping and gardening events taking placeduring the month. Under the revised timeline, the deadline for entries was moved to May31. The main advertising and publicity push for the program took place during the lastweek of April and the first two weeks of May 2007. 9
  • 11. This segment of the awards program is differentiated by the involvement of the FloridaYards & Neighborhoods programs and member governments. These groups are activelyinvolved in development of communications materials and award promotion tocustomers, master gardeners and certified yard groups/participants. The program is alsopromoted as part of each utility’s conservation efforts through billing, newsletters, Websites and various other promotions.OutreachInformation/Application BrochureIn 2007, direct mail distribution of the application brochure continued to be the primaryoutreach activity for the Community Water-Wise Awards program. This mailing is alarge, direct marketing tactic, reaching approximately 3,000 households in Tampa BayWater’s tri-county wholesale service region. The brochure is reviewed annually by acommittee to ensure scoring consistency and to correct any field evaluation issues. Eachyear the revised brochure is reprinted for distribution (see appendix D).Because the primary FYN mailing lists used have not changed significantly over the pastseveral years, a major effort was undertaken in 2007 to update the lists of recipients byremoving names that appeared on the list for three or more consecutive years.Additionally, efforts were made to supplement FYN mailing lists with additionalpotential water-wise homes and businesses. Through partnerships with the local chaptersof the FNGLA and FIS, Tampa Bay Water reached out to landscape and irrigationprofessionals and local nurseries to promote the Community Water-Wise Awardsprogram.Brochures were mailed by Roberts Communications to a newly scrubbed and enhancedmailing list. This list reduced the overall number of mailings, resulting in a reduction inmailhouse charges and postage costs that have continued to increase over the past fewyears. Also, by more specifically targeting potential water-wise homes and reaching outto local professionals, the program reached a higher number of interested individuals andbusinesses on a smaller budget. The revised mailing list included: An updated Master Gardener list provided by the Florida Yards & Neighborhoods program Horticulture homeowner mailing lists provided by the Florida Yards & Neighborhoods program Members of the local chapters of the FNGLA and FIS Participants in Xeriscape workshops or those requesting information on Xeriscape Residents that called the County Extension as a result of the utility bill stuffer Participants in member governments’ irrigation evaluation programsAdditional entry brochures were distributed through FYN representatives, Tampa BayWater member governments and the consultant. These brochures were distributed atlandscaping, gardening and home expos as well as during Florida Yards &Neighborhoods landscaping seminars and workshops. 10
  • 12. Utility Bill MessagingStandard text was created to announce the Community Water-Wise Awards as part ofutility bill messaging for the member governments. This messaging was distributed inJanuary to target the March/April billing cycles to give potential participants time toreview their landscape and complete applications prior to the May 31 deadline. Membersof the Conservation Coordination Consortium were asked to work with their respectivegovernments to secure placement on their utility bills, if possible. Two versions of thetext were provided to fit various space parameters (see appendix E).Media RelationsTwo news releases were distributed to announce the launch of the Community Water-Wise Awards. The first release was distributed on March 29 to announce the launch ofthe program (see appendix F). As news coverage of the existing drought conditionspicked up through April and May, another release was distributed on May 1 to highlightthe approaching deadline and the fact that entries were still being accepted (see appendixG). Both releases were distributed to regional media contacts consisting of naturalresource reporters, editors and calendar/events coordinators at daily and weeklynewspapers and television stations across the region. Media coverage earned as a resultof these efforts has been included in this report (see appendix H).Paid AdvertisingIn past years, the Southwest Florida Water Management District provided funds toadvertise the Community Water-Wise Awards in local weekly publications and dailyregional newspapers. In 2007, however, funding was not provided by the District.Because paid advertising is a crucial component of the Community Water-Wise Awardspublic awareness campaign, Tampa Bay Water included funding for this program in theconservation budget.The goal of the advertising campaign was to increase awareness of the program to thegeneral public, generating interest and driving entries. In 2007, the advertising strategywas revised to include larger color advertisements strategically placed in targetedlocations (e.g., home and garden sections of daily newspapers). While this resulted infewer overall insertions than in previous years, the overall impact of the advertising wasgreater as a result of the new, larger, more noticeable ads (see appendix I).Web Content/Online Entry FormGiven the continued trend toward Web-based content for social marketing and the highlevel of online entry submission in previous years, Tampa Bay Water placed a renewedemphasis on Web content for the 2007 Community Water-Wise Awards. This includedthe creation of a stand-alone Web site (tampabaywaterwise.com) that providesinformation about water-wise landscaping, the Community Water-Wise Awards anddesigning a Florida-friendly, water-wise landscape (see appendix J).The revised Web page also included an updated online entry form with increasedfunctionality based on feedback from Conservation Coordination Consortium members,Tampa Bay Water staff and Roberts Communications. The major additions to the online 11
  • 13. entry form in 2007 included a text box for the entry of a written description of thelandscape and the ability to upload a photo of the landscape. These new featuresstreamlined the process of entry collection, allowing entrants to provide the sameinformation online as they would if they were to submit an application entry. Thisfacilitated the judging process, providing judges with a visual or written description ofthe landscape to pre-qualify entries for on-site evaluation.Given the updated, stand-alone Web site, all program communications drove traffic to thenew Web site for additional information. As a result of promotion of the new Web site,22 of the 30 entries for the Community Water-Wise Awards program were submitted viathe Web site in 2007. This high rate of online submission confirms that individualsprefer the simplicity and convenience of an online entry format. In future years, evenmore emphasis should be placed on Web-based communications.Grassroots MarketingGrassroots outreach methods were also undertaken to drive awareness of the CommunityWater-Wise Program among groups with a psychographic composition that had a highpropensity to engage in landscaping and/or conservation activities. These groupsincluded local garden clubs and environmental/conservation groups as well asprofessional organizations with access to individuals and businesses with potential water-wise landscapes. These groups were provided with application brochures and water-wisecontent for newsletters and Web sites.In 2007, Roberts Communications created a door hanger/flyer with information about theCommunity Water-Wise Awards program. This element was created based on memberfeedback. The piece was conceived as a method for member governments to provide anapplication and program information directly to homes and businesses that appeared tohave water-wise landscapes. Each member government was responsible forimplementing this element of the awards promotion if interested.In order to allow a customizable message from each member government, the existingentry brochures were used with an insert and placed in a clear plastic bag that could fitover a door handle. A recommended flyer insert was created for each of the membergovernments (see appendix K). When placed inside an application brochure, the top ofthe flyer would remain exposed, showing the headline “Your Landscape Caught OurEyes.” At the same time, the full brochure cover was exposed, increasing programrecognition.These materials were provided to each member government to use at its discretion basedon its local ordinances. Initial feedback by members of the Conservation CoordinationConsortium highlighted the desire to create an additional printed piece in the future toserve as a door hanger. Specifically, members recommended developing a printed piecesimilar in look to the application brochure with a hanger-style die cut. When examinedmore closely, however, several factors made the chosen design the best possible optionfor 2007. Namely, the plastic bag protected its contents from the elements, allowedcustomization of the inserted message, utilized the additional brochures that had alreadybeen printed, and minimized cost for this experimental initiative. 12
  • 14. Judging ProcessAs in years past, entrants were required to use the brochure or online entry form as a self-scoring and official entry mechanism. Judges were then able to quickly use the entryform as a pre-screening method to judge homes not meeting minimum requirements.This year, however, the judging committee visited all entries in person for an on-siteevaluation.FYN professionals conducted the field judging with representatives from Tampa BayWater’s member governments. Since criteria included only exterior features, residentswere not required to be at home for the visit, but access to the applicants’ irrigationsystem controller was required.Review of Entries2007 proved to be the most successful year to date in terms of the number of entriessubmitted and the wide variety of landscape styles that applied. Moreover, the overallquality of the Community Water-Wise Award entries in 2007 was excellent. Most of theentries were outstanding demonstrations of how—with planning and maintenance—landscapes can be aesthetically pleasing and water-efficient. The following is a list of theentries for each county in 2007: Hillsborough County/City of Tampa received ten (10) single-family residential entries and one (1) commercial entry. Pinellas County/City of St. Petersburg received four (4) commercial entries, one (1) multi-family residential entry and eleven (11) single-family residential entries. Pasco County/City of New Port Richey received two (2) single-family residential entries and one (1) multi-family residential entry.Field judging generally occurred from mid-June through early July. Entrants werejudged by FYN and/or member government representatives in each municipality. Alljudges evaluated the entrants based on the same objective—standardized criteriadeveloped specifically for the Community Water-Wise Awards by the ConservationCoordination Consortium (see appendix L). These criteria were designed to optimizeobjectivity with the focus being on landscape and irrigation system design. After on-siteevaluations were performed for each entry, judges pulled historical water-use data toverify the water efficiency of those entries that met the minimum requirements for aCommunity Water-Wise Award. Entrants with more than 30 points out of a potential 40on the standardized scoring criteria were eligible for a Community Water-Wise Award.These landscapes were considered to be exemplary for their use of attractive, Water-Wise, Florida-friendly yards (see appendix M). 13
  • 15. The winners were:Hillsborough County Joseph and Maryanne VelezCity of Tampa Josephine BlackPinellas County Ray Crnkovic and Monica Hale of Dunedin (single-family residential) Paul and Gail Carroll of Belleair (single-family residential) Q of Dunedin (commercial)City of St. Petersburg Sue Stanczyk (single-family residential) The Craftsman House (commercial) The Front Porch Community Development Association (other)Pasco County Patricia Harvey-Maines (single-family residential)City of New Port Richey No entriesAwards PresentationsAward presentations/ceremonies were scheduled independently by each membergovernment. The awards were presented to the winners at City Council and Board ofCounty Commissioner meetings.Each member government representative coordinates with the consultant on the numberof awards needed and the presentation date. Awards for single-family homes consist of around 14-inch landscape stepping stone with stained glass imbedded into the stonerecognizing the homeowner’s efforts (see appendix N). If a government, school, homebuilder or commercial site wins a Community Water-Wise Award, a plaque is providedso it can be displayed by the winner at their place of business. Recognition plaques arealso provided by each member government, if requested, to those that have exceeded theminimum criteria but did not win awards. No certificates were presented in 2007.Community Water-Wise RecommendationsIn 2007, the Community Water-Wise Awards program should enhance its focus by: Developing an email “newsletter” template that can be distributed to various audiences, directing them to the Web entry form 14
  • 16. Encouraging Conservation Coordination Consortium members to begin collectinge-mail addresses of interested parties as shift toward online media becomes moreprominentTest email notification piece with any available email listsRefine mailing database for entry brochure mailing to minimize the number ofwasted mailingsExpand content on TampaBayWaterWise.com to include more information onwater-wise landscaping and photos of wining entriesUpdate TampaBayWaterWise.com look to match the Community Water-WiseAward brochure lookTest sending entry brochure mass mailing at the end of March—later in theseason, when individuals are more likely to be thinking about landscapingEnhance publicity efforts to highlight winning landscapes after the awards aregivenInclude builders and other non-residential properties on entry brochuredistribution list to increase participation in the non-residential sector 15
  • 17. 5.0 APPENDICES A. Aurora Water-Wise Award Winner B. Aurora Award Scoring Criteria C. TBW Promotional Video Storyboard D. 2007 Community Water-Wise Awards Brochure E. Recommended Text for Utility Bills F. March 29 Media Release G. May 1 Media Release H. Media Coverage of Community Water-Wise Awards I. 2007 Community Water-Wise Awards Newspaper Ad J. Community Water-Wise Awards Web Site K. Door Hanger L. Community Water-Wise Awards Scoring Criteria M. Photos of Winning Landscapes N. 2007 Community Water-Wise Award Stone 16
  • 18. Appendix A
  • 19. Appendix B
  • 20. 2007 WATER WISE AWARDS Landscape Conservation Judging CriteriaNAME ADDRESS DATERETENTION OF EXISTING TREES AND VEGETATIONCriteria Point Points Value AwardedNo invasive exotic plant species on site (i.e. Brazilian pepper, Australian pine, melaleuca, 1Chinese tallow, air potato and carrotwood, or specific to geographic location)Drought-tolerant, trees and/or plants are retained, protected or planted 1Self-mulching areas are located under trees 1 Total PointsLANDSCAPE DESIGN AND PLANT SELECTIONCriteria Point Points Value AwardedNo grass or minimal and/or practical use of grass (for play, entertainment, pets, etc.) 1Plants selected are appropriate to site conditions (drainage, sun, shade, etc.) 2Plants with similar maintenance and water requirements are grouped together 2Organic mulch (e.g. shredded wood, leaves) is applied 2-3 inches deep throughout 1plant bedsUse of alternative mulch (e.g. pine straw or bark, melaleuca, eucalyptus or recycled 2materials, instead of cypress)No narrow strips of grass (less than 4’ wide) 1 Total PointsSTORMWATER RUNOFF PREVENTIONCriteria Point Points Value AwardedSwales, retention ponds (on the property), berms, terracing and other landscape 1features which retain runoff on the propertyGutter downspouts and roof runoff directed onto mulched/planted areas 1Pervious materials for paths, walks, and driveways or play areas such as mulch, wood 1decking, brick, gravel and stone are usedRain collection devices such as rain barrels and/or cisterns are used 1No bare areas in the lawn or landscape which are subject to erosion 1 Total Points
  • 21. EFFICIENT IRRIGATIONCriteria (choose only one) Point Value Points AwardedLandscape exists primarily on rainfall ~ ~ - No irrigation system 20 - Existing irrigation system (go to checklist below) 5Landscape watered as needed once established 5 - By hose-end sprinkler 15 - By in-ground system (go to checklist below) 0 0Landscape watered routinely (go to checklist below) 0Low-Volume System Only Point Points (CIRCLE ONE) Point Points Value Awarded Low-Volume and Traditional Value Awarded Irrigation Systems Combined OR Traditional Irrigation OnlyManual controller Turf & plants irrigated by 6 3- OR - separate zones no turfAutomatic controller Rotors/sprays/micro in separate - Multiple program 2 3 zones time clock Matched precipitation rates - Time clock set 2 (includes emitter selection & 3 appropriately placement) - Functioning rain Multiple program time clock shut-off device 2 1 Rainbird ESP-6Landscape beds only irrigated Time clock set appropriately 3 2with micro Four zones- 50 min. each; Sunday Functioning rain shut-off deviceSystem/emitters not broken or 3 Located in poor area that does 1misdirected not receive rainfallProper emitter selection and Rotors/sprays/micro emitters not 3 1placement broken or misdirected Plants or structures do not 1 interfere with spray patterns Total Points Total PointsOverall Aesthetic Appeal (circle one): Poor (-3 points) Average (0 points) Good (3 points) TOTAL (out of 40 points): ____ + Aesthetic Points ____ = ____
  • 22. Appendix C
  • 23. Tampa Bay WaterAurora Awards Public Service AnnouncementSlide one:Audio: All across our regionSlide two:Audio: people enjoy the amenities
  • 24. Slide three:Audio: this area has to offer.Slide four:Audio: To sustain this
  • 25. Slide five:Audio: quality of life,Slide six:Audio: growing needs are met
  • 26. Slide seven:Audio: with a focus onSlide eight:Audio: environmental sustainability.
  • 27. Slide nine:Audio: We’re Tampa Bay Water —Slide ten:Audio: supplying water to the region.
  • 28. Appendix D
  • 29. Community Clearwater, FL 33763 2575 Enterprise Road Tampa Bay Water Water-Wise A re conserving water and protecting the Application environment as important to you as having To enter, judge your own landscape using the Awards a beautiful yard? If so, here’s your yard’s opportunity to shine. criteria in this brochure. Mark the items that apply to your yard, and return the entire The Community Water-Wise Awards brochure to your County Extension office by were created to recognize those who have May 31, 2007. Applications may also be committed to conserving our water submitted online at www.tampabaywater.org. resources and protecting the environment by Name using attractive Florida-friendly landscaping. Address City What makes a yard Water-Wise? State ZIP Day Phone Right plant – right place. Florida-friendly E-mail Address plants are better adapted to our climate and require less water and maintenance. They are What agency sends you your water bill? also more likely to thrive without frequent fertilizer and pesticide application. Please indicate the category of your landscape: Resident/Homeowner Builder Stormwater runoff prevention. Adding Multi-Family Property School features to your landscape that retain rain Commercial Property Other water on your property reduces the amount Governmental Property of pollutants that reach our waterways and minimizes the need for additional irrigation. Please attach a photo and/or a brief description of your landscape with this Efficient irrigation. Inspecting your irrigation application. system each season helps ensure efficient operation. Even well-designed systems should Hillsborough County Extension be inspected for leaks, broken parts, and 5339 County Road 579 • Seffner, FL 33584 proper adjustment of controllers. (813) 744-5519, Ext. 144 http://hillsborough_fyn.ifas.ufl.edu Think your yard has what it takes? Fill out the attached application and checklist today! Pasco County Extension Water-Wise judging is done on-site, during 36702 State Road 52 • Dade City, FL 33525 regular business hours. Applicants need not (352) 521- 4288 or (727) 847-8177 be present during judging, but judges will http://pasco.ifas.ufl.edu need access to the irrigation system controller. Pets must be secured during Pinellas County Extension the process. 12520 Ulmerton Road • Largo, FL 33774 (727) 582-2124US POSTAGE PAID PERMIT NO 3239 http://coop.co.pinellas.fl.us/fyn/yard.html PRESORTED STANDARD TAMPA FL Employees of project sponsors are not eligible for the Community Water-Wise Awards.
  • 30. Landscape Alternative mulches like pine straw/bark, melaleuca, eucalyptus and/or recycled Which of the following best describes your approach to irrigation? (check one) Conventional in-ground irrigation system evaluation (check all that apply) Conservation material are used instead of cypress. Landscape exists primarily on rainfall. Sprays and rotors are in separate zones. Criteria Grass areas are functional and easy to Landscape is watered only as needed, There is uniform water application within irrigate and mow. once established. each irrigation zone.Check ( ) all items that apply to your landscape. All strips of grass are at least 4’ wide. Landscape is watered routinely according Controller is set appropriately (spraysRetention of Existing Trees to water restrictions. 15–20 minutes, rotors 45–60 minutes;and Vegetation Landscape has overall aesthetic appeal and is free of debris and litter. correct day(s) and times as required byNative plants are best adapted to a site and What type of system(s) do you use? (check municipal restrictions).usually do not need additional irrigation. Stormwater Runoff Prevention all that apply to your irrigation system)Retaining or restoring natural areas provides There is minimal runoff and overspray When rainfall is retained and used by plants Hose-end sprinkler/hand watering (e.g., no watering of paved surfaces).wildlife habitats and reduces upkeep. on-site, the need for irrigation is minimized and Drought-tolerant trees and plants are pollution from stormwater runoff is reduced. Drip/low-volume/micro-irrigation Spray patterns are not obstructed by retained, protected and planted. (evaluate your system below) plants or structures. Swales, retention ponds, berms, terracing Self-mulching areas are located under trees. and other landscape features retain runoff Conventional in-ground system with Irrigation system is properly calibrated to on the property. sprays and/or rotors (evaluate your apply no more than 3/4"– 1 of water Site is free of invasive, exotic plants (e.g., system on next page) per application. Brazilian pepper, melaleuca, Australian Roof runoff and gutter downspouts are pine, Chinese tallow, air potato or directed onto mulched or planted areas. Sprays and rotor heads are working carrotwood). Drip/low-volume/micro-irrigation system properly and directed correctly. Pervious materials such as mulch, wood evaluation (check all that apply)Landscape Design and decking, brick, gravel and stone are used for paths, walks, driveways or play areas. The deadline for entries is May 31, 2007.Plant Selection The system irrigates landscape plants only, not grass. Please mail the entire application and checklistPlants that are appropriate for a site need less Rain collection devices like rain barrels and cisterns are used. to your local County Extension office.water and maintenance, and they minimize A multiple-program controller runsthe need for fertilizers and pesticides. There are no bare areas that may be the system. Sponsored by: subject to erosion. The controller is set to prevent There is minimal and/or practical use of grass (for play, entertainment, pets, etc.). Efficient Irrigation over-watering. Plants selected are appropriate to site Properly designed and installed irrigation Emitters are working properly and conditions (drainage, sun, shade, etc.). systems use water more efficiently and save directed correctly. money. Regular inspections and maintenance Plants with similar maintenance and The irrigation controller is equipped with ensure efficient operation. Seasonal watering a functioning automatic rain shut-off device. water requirements are grouped schedules adjust to changing irrigation needs together in well-defined beds. throughout the year. Two to three inches of organic mulch (continue to irrigation checklist on next page) (e.g., shredded wood, leaves) exist throughout plant beds.
  • 31. Community Clearwater, FL 33763 2575 Enterprise Road Tampa Bay Water Water-Wise A re conserving water and protecting the Application environment as important to you as having To enter, judge your own landscape using the Awards a beautiful yard? If so, here’s your yard’s opportunity to shine. criteria in this brochure. Mark the items that apply to your yard, and return the entire The Community Water-Wise Awards brochure to your County Extension office by were created to recognize those who have May 31, 2007. Applications may also be committed to conserving our water submitted online at www.tampabaywater.org. resources and protecting the environment by Name using attractive Florida-friendly landscaping. Address City What makes a yard Water-Wise? State ZIP Day Phone Right plant – right place. Florida-friendly E-mail Address plants are better adapted to our climate and require less water and maintenance. They are What agency sends you your water bill? also more likely to thrive without frequent fertilizer and pesticide application. Please indicate the category of your landscape: Resident/Homeowner Builder Stormwater runoff prevention. Adding Multi-Family Property School features to your landscape that retain rain Commercial Property Other water on your property reduces the amount Governmental Property of pollutants that reach our waterways and minimizes the need for additional irrigation. Please attach a photo and/or a brief description of your landscape with this Efficient irrigation. Inspecting your irrigation application. system each season helps ensure efficient operation. Even well-designed systems should Hillsborough County Extension be inspected for leaks, broken parts, and 5339 County Road 579 • Seffner, FL 33584 proper adjustment of controllers. (813) 744-5519, Ext. 144 http://hillsborough_fyn.ifas.ufl.edu Think your yard has what it takes? Fill out the attached application and checklist today! Pasco County Extension Water-Wise judging is done on-site, during 36702 State Road 52 • Dade City, FL 33525 regular business hours. Applicants need not (352) 521- 4288 or (727) 847-8177 be present during judging, but judges will http://pasco.ifas.ufl.edu need access to the irrigation system controller. Pets must be secured during Pinellas County Extension the process. 12520 Ulmerton Road • Largo, FL 33774 (727) 582-2124US POSTAGE PAID PERMIT NO 3239 http://coop.co.pinellas.fl.us/fyn/yard.html PRESORTED STANDARD TAMPA FL Employees of project sponsors are not eligible for the Community Water-Wise Awards.
  • 32. Community Clearwater, FL 33763 2575 Enterprise Road Tampa Bay Water Water-Wise A re conserving water and protecting the Application environment as important to you as having To enter, judge your own landscape using the Awards a beautiful yard? If so, here’s your yard’s opportunity to shine. criteria in this brochure. Mark the items that apply to your yard, and return the entire The Community Water-Wise Awards brochure to your County Extension office by were created to recognize those who have May 31, 2007. Applications may also be committed to conserving our water submitted online at www.tampabaywater.org. resources and protecting the environment by Name using attractive Florida-friendly landscaping. Address City What makes a yard Water-Wise? State ZIP Day Phone Right plant – right place. Florida-friendly E-mail Address plants are better adapted to our climate and require less water and maintenance. They are What agency sends you your water bill? also more likely to thrive without frequent fertilizer and pesticide application. Please indicate the category of your landscape: Resident/Homeowner Builder Stormwater runoff prevention. Adding Multi-Family Property School features to your landscape that retain rain Commercial Property Other water on your property reduces the amount Governmental Property of pollutants that reach our waterways and minimizes the need for additional irrigation. Please attach a photo and/or a brief description of your landscape with this Efficient irrigation. Inspecting your irrigation application. system each season helps ensure efficient operation. Even well-designed systems should Hillsborough County Extension be inspected for leaks, broken parts, and 5339 County Road 579 • Seffner, FL 33584 proper adjustment of controllers. (813) 744-5519, Ext. 144 http://hillsborough_fyn.ifas.ufl.edu Think your yard has what it takes? Fill out the attached application and checklist today! Pasco County Extension Water-Wise judging is done on-site, during 36702 State Road 52 • Dade City, FL 33525 regular business hours. Applicants need not (352) 521- 4288 or (727) 847-8177 be present during judging, but judges will http://pasco.ifas.ufl.edu need access to the irrigation system controller. Pets must be secured during Pinellas County Extension the process. 12520 Ulmerton Road • Largo, FL 33774 (727) 582-2124US POSTAGE PAID PERMIT NO 3239 http://coop.co.pinellas.fl.us/fyn/yard.html PRESORTED STANDARD TAMPA FL Employees of project sponsors are not eligible for the Community Water-Wise Awards.
  • 33. Community Clearwater, FL 33763 2575 Enterprise Road Tampa Bay Water Water-Wise A re conserving water and protecting the Application environment as important to you as having To enter, judge your own landscape using the Awards a beautiful yard? If so, here’s your yard’s opportunity to shine. criteria in this brochure. Mark the items that apply to your yard, and return the entire The Community Water-Wise Awards brochure to your County Extension office by were created to recognize those who have May 31, 2007. Applications may also be committed to conserving our water submitted online at www.tampabaywater.org. resources and protecting the environment by Name using attractive Florida-friendly landscaping. Address City What makes a yard Water-Wise? State ZIP Day Phone Right plant – right place. Florida-friendly E-mail Address plants are better adapted to our climate and require less water and maintenance. They are What agency sends you your water bill? also more likely to thrive without frequent fertilizer and pesticide application. Please indicate the category of your landscape: Resident/Homeowner Builder Stormwater runoff prevention. Adding Multi-Family Property School features to your landscape that retain rain Commercial Property Other water on your property reduces the amount Governmental Property of pollutants that reach our waterways and minimizes the need for additional irrigation. Please attach a photo and/or a brief description of your landscape with this Efficient irrigation. Inspecting your irrigation application. system each season helps ensure efficient operation. Even well-designed systems should Hillsborough County Extension be inspected for leaks, broken parts, and 5339 County Road 579 • Seffner, FL 33584 proper adjustment of controllers. (813) 744-5519, Ext. 144 http://hillsborough_fyn.ifas.ufl.edu Think your yard has what it takes? Fill out the attached application and checklist today! Pasco County Extension Water-Wise judging is done on-site, during 36702 State Road 52 • Dade City, FL 33525 regular business hours. Applicants need not (352) 521- 4288 or (727) 847-8177 be present during judging, but judges will http://pasco.ifas.ufl.edu need access to the irrigation system controller. Pets must be secured during Pinellas County Extension the process. 12520 Ulmerton Road • Largo, FL 33774 (727) 582-2124US POSTAGE PAID PERMIT NO 3239 http://coop.co.pinellas.fl.us/fyn/yard.html PRESORTED STANDARD TAMPA FL Employees of project sponsors are not eligible for the Community Water-Wise Awards.
  • 34. Community Clearwater, FL 33763 2575 Enterprise Road Tampa Bay Water Water-Wise A re conserving water and protecting the Application environment as important to you as having To enter, judge your own landscape using the Awards a beautiful yard? If so, here’s your yard’s opportunity to shine. criteria in this brochure. Mark the items that apply to your yard, and return the entire The Community Water-Wise Awards brochure to your County Extension office by were created to recognize those who have May 31, 2007. Applications may also be committed to conserving our water submitted online at www.tampabaywater.org. resources and protecting the environment by Name using attractive Florida-friendly landscaping. Address City What makes a yard Water-Wise? State ZIP Day Phone Right plant – right place. Florida-friendly E-mail Address plants are better adapted to our climate and require less water and maintenance. They are What agency sends you your water bill? also more likely to thrive without frequent fertilizer and pesticide application. Please indicate the category of your landscape: Resident/Homeowner Builder Stormwater runoff prevention. Adding Multi-Family Property School features to your landscape that retain rain Commercial Property Other water on your property reduces the amount Governmental Property of pollutants that reach our waterways and minimizes the need for additional irrigation. Please attach a photo and/or a brief description of your landscape with this Efficient irrigation. Inspecting your irrigation application. system each season helps ensure efficient operation. Even well-designed systems should Hillsborough County Extension be inspected for leaks, broken parts, and 5339 County Road 579 • Seffner, FL 33584 proper adjustment of controllers. (813) 744-5519, Ext. 144 http://hillsborough_fyn.ifas.ufl.edu Think your yard has what it takes? Fill out the attached application and checklist today! Pasco County Extension Water-Wise judging is done on-site, during 36702 State Road 52 • Dade City, FL 33525 regular business hours. Applicants need not (352) 521- 4288 or (727) 847-8177 be present during judging, but judges will http://pasco.ifas.ufl.edu need access to the irrigation system controller. Pets must be secured during Pinellas County Extension the process. 12520 Ulmerton Road • Largo, FL 33774 (727) 582-2124US POSTAGE PAID PERMIT NO 3239 http://coop.co.pinellas.fl.us/fyn/yard.html PRESORTED STANDARD TAMPA FL Employees of project sponsors are not eligible for the Community Water-Wise Awards.
  • 35. Landscape Alternative mulches like pine straw/bark, melaleuca, eucalyptus and/or recycled Which of the following best describes your approach to irrigation? (check one) Conventional in-ground irrigation system evaluation (check all that apply) Conservation material are used instead of cypress. Landscape exists primarily on rainfall. Sprays and rotors are in separate zones. Criteria Grass areas are functional and easy to Landscape is watered only as needed, There is uniform water application within irrigate and mow. once established. each irrigation zone.Check ( ) all items that apply to your landscape. All strips of grass are at least 4’ wide. Landscape is watered routinely according Controller is set appropriately (spraysRetention of Existing Trees to water restrictions. 15–20 minutes, rotors 45–60 minutes;and Vegetation Landscape has overall aesthetic appeal and is free of debris and litter. correct day(s) and times as required byNative plants are best adapted to a site and What type of system(s) do you use? (check municipal restrictions).usually do not need additional irrigation. Stormwater Runoff Prevention all that apply to your irrigation system)Retaining or restoring natural areas provides There is minimal runoff and overspray When rainfall is retained and used by plants Hose-end sprinkler/hand watering (e.g., no watering of paved surfaces).wildlife habitats and reduces upkeep. on-site, the need for irrigation is minimized and Drought-tolerant trees and plants are pollution from stormwater runoff is reduced. Drip/low-volume/micro-irrigation Spray patterns are not obstructed by retained, protected and planted. (evaluate your system below) plants or structures. Swales, retention ponds, berms, terracing Self-mulching areas are located under trees. and other landscape features retain runoff Conventional in-ground system with Irrigation system is properly calibrated to on the property. sprays and/or rotors (evaluate your apply no more than 3/4"– 1 of water Site is free of invasive, exotic plants (e.g., system on next page) per application. Brazilian pepper, melaleuca, Australian Roof runoff and gutter downspouts are pine, Chinese tallow, air potato or directed onto mulched or planted areas. Sprays and rotor heads are working carrotwood). Drip/low-volume/micro-irrigation system properly and directed correctly. Pervious materials such as mulch, wood evaluation (check all that apply)Landscape Design and decking, brick, gravel and stone are used for paths, walks, driveways or play areas. The deadline for entries is May 31, 2007.Plant Selection The system irrigates landscape plants only, not grass. Please mail the entire application and checklistPlants that are appropriate for a site need less Rain collection devices like rain barrels and cisterns are used. to your local County Extension office.water and maintenance, and they minimize A multiple-program controller runsthe need for fertilizers and pesticides. There are no bare areas that may be the system. Sponsored by: subject to erosion. The controller is set to prevent There is minimal and/or practical use of grass (for play, entertainment, pets, etc.). Efficient Irrigation over-watering. Plants selected are appropriate to site Properly designed and installed irrigation Emitters are working properly and conditions (drainage, sun, shade, etc.). systems use water more efficiently and save directed correctly. money. Regular inspections and maintenance Plants with similar maintenance and The irrigation controller is equipped with ensure efficient operation. Seasonal watering a functioning automatic rain shut-off device. water requirements are grouped schedules adjust to changing irrigation needs together in well-defined beds. throughout the year. Two to three inches of organic mulch (continue to irrigation checklist on next page) (e.g., shredded wood, leaves) exist throughout plant beds.
  • 36. Landscape Alternative mulches like pine straw/bark, melaleuca, eucalyptus and/or recycled Which of the following best describes your approach to irrigation? (check one) Conventional in-ground irrigation system evaluation (check all that apply) Conservation material are used instead of cypress. Landscape exists primarily on rainfall. Sprays and rotors are in separate zones. Criteria Grass areas are functional and easy to Landscape is watered only as needed, There is uniform water application within irrigate and mow. once established. each irrigation zone.Check ( ) all items that apply to your landscape. All strips of grass are at least 4’ wide. Landscape is watered routinely according Controller is set appropriately (spraysRetention of Existing Trees to water restrictions. 15–20 minutes, rotors 45–60 minutes;and Vegetation Landscape has overall aesthetic appeal and is free of debris and litter. correct day(s) and times as required byNative plants are best adapted to a site and What type of system(s) do you use? (check municipal restrictions).usually do not need additional irrigation. Stormwater Runoff Prevention all that apply to your irrigation system)Retaining or restoring natural areas provides There is minimal runoff and overspray When rainfall is retained and used by plants Hose-end sprinkler/hand watering (e.g., no watering of paved surfaces).wildlife habitats and reduces upkeep. on-site, the need for irrigation is minimized and Drought-tolerant trees and plants are pollution from stormwater runoff is reduced. Drip/low-volume/micro-irrigation Spray patterns are not obstructed by retained, protected and planted. (evaluate your system below) plants or structures. Swales, retention ponds, berms, terracing Self-mulching areas are located under trees. and other landscape features retain runoff Conventional in-ground system with Irrigation system is properly calibrated to on the property. sprays and/or rotors (evaluate your apply no more than 3/4"– 1 of water Site is free of invasive, exotic plants (e.g., system on next page) per application. Brazilian pepper, melaleuca, Australian Roof runoff and gutter downspouts are pine, Chinese tallow, air potato or directed onto mulched or planted areas. Sprays and rotor heads are working carrotwood). Drip/low-volume/micro-irrigation system properly and directed correctly. Pervious materials such as mulch, wood evaluation (check all that apply)Landscape Design and decking, brick, gravel and stone are used for paths, walks, driveways or play areas. The deadline for entries is May 31, 2007.Plant Selection The system irrigates landscape plants only, not grass. Please mail the entire application and checklistPlants that are appropriate for a site need less Rain collection devices like rain barrels and cisterns are used. to your local County Extension office.water and maintenance, and they minimize A multiple-program controller runsthe need for fertilizers and pesticides. There are no bare areas that may be the system. Sponsored by: subject to erosion. The controller is set to prevent There is minimal and/or practical use of grass (for play, entertainment, pets, etc.). Efficient Irrigation over-watering. Plants selected are appropriate to site Properly designed and installed irrigation Emitters are working properly and conditions (drainage, sun, shade, etc.). systems use water more efficiently and save directed correctly. money. Regular inspections and maintenance Plants with similar maintenance and The irrigation controller is equipped with ensure efficient operation. Seasonal watering a functioning automatic rain shut-off device. water requirements are grouped schedules adjust to changing irrigation needs together in well-defined beds. throughout the year. Two to three inches of organic mulch (continue to irrigation checklist on next page) (e.g., shredded wood, leaves) exist throughout plant beds.
  • 37. Landscape Alternative mulches like pine straw/bark, melaleuca, eucalyptus and/or recycled Which of the following best describes your approach to irrigation? (check one) Conventional in-ground irrigation system evaluation (check all that apply) Conservation material are used instead of cypress. Landscape exists primarily on rainfall. Sprays and rotors are in separate zones. Criteria Grass areas are functional and easy to Landscape is watered only as needed, There is uniform water application within irrigate and mow. once established. each irrigation zone.Check ( ) all items that apply to your landscape. All strips of grass are at least 4’ wide. Landscape is watered routinely according Controller is set appropriately (spraysRetention of Existing Trees to water restrictions. 15–20 minutes, rotors 45–60 minutes;and Vegetation Landscape has overall aesthetic appeal and is free of debris and litter. correct day(s) and times as required byNative plants are best adapted to a site and What type of system(s) do you use? (check municipal restrictions).usually do not need additional irrigation. Stormwater Runoff Prevention all that apply to your irrigation system)Retaining or restoring natural areas provides There is minimal runoff and overspray When rainfall is retained and used by plants Hose-end sprinkler/hand watering (e.g., no watering of paved surfaces).wildlife habitats and reduces upkeep. on-site, the need for irrigation is minimized and Drought-tolerant trees and plants are pollution from stormwater runoff is reduced. Drip/low-volume/micro-irrigation Spray patterns are not obstructed by retained, protected and planted. (evaluate your system below) plants or structures. Swales, retention ponds, berms, terracing Self-mulching areas are located under trees. and other landscape features retain runoff Conventional in-ground system with Irrigation system is properly calibrated to on the property. sprays and/or rotors (evaluate your apply no more than 3/4"– 1 of water Site is free of invasive, exotic plants (e.g., system on next page) per application. Brazilian pepper, melaleuca, Australian Roof runoff and gutter downspouts are pine, Chinese tallow, air potato or directed onto mulched or planted areas. Sprays and rotor heads are working carrotwood). Drip/low-volume/micro-irrigation system properly and directed correctly. Pervious materials such as mulch, wood evaluation (check all that apply)Landscape Design and decking, brick, gravel and stone are used for paths, walks, driveways or play areas. The deadline for entries is May 31, 2007.Plant Selection The system irrigates landscape plants only, not grass. Please mail the entire application and checklistPlants that are appropriate for a site need less Rain collection devices like rain barrels and cisterns are used. to your local County Extension office.water and maintenance, and they minimize A multiple-program controller runsthe need for fertilizers and pesticides. There are no bare areas that may be the system. Sponsored by: subject to erosion. The controller is set to prevent There is minimal and/or practical use of grass (for play, entertainment, pets, etc.). Efficient Irrigation over-watering. Plants selected are appropriate to site Properly designed and installed irrigation Emitters are working properly and conditions (drainage, sun, shade, etc.). systems use water more efficiently and save directed correctly. money. Regular inspections and maintenance Plants with similar maintenance and The irrigation controller is equipped with ensure efficient operation. Seasonal watering a functioning automatic rain shut-off device. water requirements are grouped schedules adjust to changing irrigation needs together in well-defined beds. throughout the year. Two to three inches of organic mulch (continue to irrigation checklist on next page) (e.g., shredded wood, leaves) exist throughout plant beds.
  • 38. Community Clearwater, FL 33763 2575 Enterprise Road Tampa Bay Water Water-Wise A re conserving water and protecting the Application environment as important to you as having To enter, judge your own landscape using the Awards a beautiful yard? If so, here’s your yard’s opportunity to shine. criteria in this brochure. Mark the items that apply to your yard, and return the entire The Community Water-Wise Awards brochure to your County Extension office by were created to recognize those who have May 31, 2007. Applications may also be committed to conserving our water submitted online at www.tampabaywater.org. resources and protecting the environment by Name using attractive Florida-friendly landscaping. Address City What makes a yard Water-Wise? State ZIP Day Phone Right plant – right place. Florida-friendly E-mail Address plants are better adapted to our climate and require less water and maintenance. They are What agency sends you your water bill? also more likely to thrive without frequent fertilizer and pesticide application. Please indicate the category of your landscape: Resident/Homeowner Builder Stormwater runoff prevention. Adding Multi-Family Property School features to your landscape that retain rain Commercial Property Other water on your property reduces the amount Governmental Property of pollutants that reach our waterways and minimizes the need for additional irrigation. Please attach a photo and/or a brief description of your landscape with this Efficient irrigation. Inspecting your irrigation application. system each season helps ensure efficient operation. Even well-designed systems should Hillsborough County Extension be inspected for leaks, broken parts, and 5339 County Road 579 • Seffner, FL 33584 proper adjustment of controllers. (813) 744-5519, Ext. 144 http://hillsborough_fyn.ifas.ufl.edu Think your yard has what it takes? Fill out the attached application and checklist today! Pasco County Extension Water-Wise judging is done on-site, during 36702 State Road 52 • Dade City, FL 33525 regular business hours. Applicants need not (352) 521- 4288 or (727) 847-8177 be present during judging, but judges will http://pasco.ifas.ufl.edu need access to the irrigation system controller. Pets must be secured during Pinellas County Extension the process. 12520 Ulmerton Road • Largo, FL 33774 (727) 582-2124US POSTAGE PAID PERMIT NO 3239 http://coop.co.pinellas.fl.us/fyn/yard.html PRESORTED STANDARD TAMPA FL Employees of project sponsors are not eligible for the Community Water-Wise Awards.
  • 39. Appendix E
  • 40. Recommended Water-Wise Text for Billing Statements/InsertsVersion AWord count = 31Character count = 226Does your landscaping turn heads and protect Florida’s unique environment? If so, youcould win a 2007 Community Water-Wise Award. For more information, or to enter yourlandscape online, visit tampabaywater.org/conservation.Version BWord count = 44Character count = 329The Tampa Bay Water Community Water-Wise Awards recognize those who havecreated attractive, Florida-friendly, water conserving landscapes. We want to honor yourhard work and dedication to conserving water and protecting the environment. Visittampabaywater.org/conservation for more information and to submit your entry online.
  • 41. Appendix F
  • 42. 2575 Enterprise Road, Clearwater, FL 33763-1102Phone: 727.796.2355 / Fax: 727.791.2388 / SunCom: 513.7010www.tampabaywater.org NEWS RELEASE FOR RELEASE: March 29, 2007 CONTACT: Dave Bracciano 727.796.2355Water-Wise Awards to Recognize Attractive Landscapes that Save Water Residents, businesses encouraged to enter their water-efficient landscapes CLEARWATER, Fla. — Tampa Bay Water has begun accepting entries for the 2007 Community Water-Wise Awards. The awards, which recognize attractive, water-efficient landscapes in a variety of categories, will be presented to recipients during City Council and County Commission meetings. Entries are judged on multiple criteria. Positive factors include the use of drought-tolerant plants and trees, plants that are appropriate for site conditions, the inclusion of elements to prevent stormwater runoff, efficient use of irrigation and overall aesthetic appeal. Landscapes that include such water-wise, Florida-friendly features not only help reduce the amount of water used for irrigation—they also help protect the fragile Florida environment by minimizing the use of potentially harmful chemicals like pesticides and fertilizers. Individuals who would like to learn more about the Community Water-Wise Awards are encouraged to visit www.TampaBayWaterWise.com or contact their local Florida Yards and Neighborhoods representative through the local Cooperative Extension. Interested individuals and businesses are also encouraged to enter their landscape online at www.TampaBayWaterWise.com. The deadline for entries is 5 p.m. on Thursday, May 31, 2007. Landscapes in the following categories are eligible for a Community Water Wise Award: • Residents/Homeowners • Multi-Family Properties • Commercial Properties • Government Properties • Builders (new homes) • Schools • Other ### ### ### ###
  • 43. Appendix G
  • 44. 2575 Enterprise Road, Clearwater, FL 33763-1102 Phone: 727.796.2355 / Fax: 727.791.2388 / SunCom: 513.7010 www.tampabaywater.org NEWS RELEASE FOR IMMEDIATE RELEASE CONTACT: Dave Bracciano May 1, 2007 727.796.2355Water-Wise Awards to Recognize Landscapes that Shine--Even in a Drought Residents, businesses encouraged to enter their water-efficient landscapes CLEARWATER, Fla. — Entries for the 2007 Community Water-Wise Awards are now being accepted at www.TampaBayWaterWise.com. The awards will be presented to individuals and businesses whose landscapes exhibit the best in landscape design and use of water-conserving features. Water-Wise landscaping is particularly important given the current regional drought, as it helps reduce the need for irrigation and helps conserve water. Entries are judged on multiple criteria. Positive factors include the use of drought-tolerant plants and trees, plants that are appropriate for site conditions, the inclusion of elements to prevent stormwater runoff, efficient use of irrigation and overall aesthetic appeal. Landscapes that include such water-wise, Florida-friendly features not only help reduce the amount of water used for irrigation, they also help protect the fragile Florida environment by minimizing the use of potentially harmful chemicals like pesticides and fertilizers. Tampa Bay Water, the region’s wholesale water supplier, is working with its six member governments (the cities of Tampa, St. Petersburg, and New Port Richey, along with Pasco, Hillsborough and Pinellas counties) and the Florida Yards and Neighborhoods program to implement this annual award program for water- conserving landscapes. Individuals who would like to learn more about the Community Water-Wise Awards are encouraged to visit www.TampaBayWaterWise.com or contact their local Florida Yards and Neighborhoods representative through the local Cooperative --MORE--
  • 45. Water-Wise Awards Recognize Landscapes that Shine – 2 Extension. Interested individuals and businesses are also encouraged to enter their landscape online at www.TampaBayWaterWise.com. The deadline for entries is 5 p.m. on Thursday, May 31, 2007. Landscapes in the following categories are eligible for a Community Water Wise Award: • Residents/Homeowners • Multi-Family Properties • Commercial Properties • Government Properties • Builders (new homes) • Schools • Other ### ### ### ### ### About Tampa Bay Water Tampa Bay Water, the state’s largest wholesale water supply authority, provides wholesale water to the public utility systems of Hillsborough, Pasco and Pinellas counties as well as the cities of New Port Richey, St. Petersburg and Tampa. For more information on water conservation, contact your local County Extension Office or visit Tampa Bay Water’s web site at www.tampabaywater.org. Tampa Bay Water supports the efforts of local water officials in encouraging water conservation and adherence to existing irrigation restrictions. When you conserve water, you are contributing to the overall quality of our environment and ensuring enough water for everyone.
  • 46. Appendix H
  • 47. A BETTER HANDLE ON DIGGING IN YOUR GARDEN - Newspaper Archives | tamp... Page 1 of 2A BETTER HANDLE ON DIGGING IN YOUR GARDEN[STATE Edition]St. Petersburg Times - St. Petersburg, Fla.Date: May 19, 2007Start Page: 3.FSection: HOMESText Word Count: 499Document TextThe curvy handle of the Plus Hand Trowel from Vigoro Meyer Lemon Tree - 35.96offers multiple gripping positions and even lets you use Everything On How To Grow, With A 3-year Guaranteetwo hands, if necessary, to dig out a stubborn root or & Price Guaranteerock. The cushioned knob is a good place to push or meyerlemontree.compull while you dig. Its 14 inches long; $9.97 at HomeDepot. Mantis Garden TillerSpread it around Free shipping. 1 yr risk free trial Includes Border Edger, KickstandFive reasons to mulch your containers, from the www.mantis.comMay/June issue of Cottage Living magazine: It keepsplants healthy by limiting the splash of mud, which cancarry soil-borne diseases onto leaves. It makes Free Plants - No Stringscleaning simple: Its easier to pick dead leaves out of Free $20 Worth Of Plants. Just Pay S&H. Put Us Tomulch than out of mud. It deters slugs and snails. The Test!Mulches with strong scents (such as eucalyptus) or www.SpringHillNursery.comsharp edges (crushed shells) discourage digging pets.And mulch enhances the appearance of even amodestly priced container.Rare, not forbiddenTry something rare and exotic. From 10 a.m. to 4 p.m. Sunday, visit the annual rare fruit and herb sale at the ManateeCivic Center, sponsored by the Manatee Rare Fruit Council. Heres your chance to see and buy unusual tropical andsubtropical fruiting trees and plants: guava, macadamia nut, pomegranate, soursop, lychee and many more, and to talkto growers and enthusiasts. Fruitalizer (fertilizer for fruit trees), cookbooks, jams, teas and other plant- related items willbe for sale too. The civic center is at Haben Boulevard and U.S. 41/301 in Palmetto. Details are at mrfc.org.Something newHere comes the bride: Its Blushing Bride, a new hydrangea from Endless Summer. It starts out pure white and maturesto a faint pink blush. It blooms on old and new growth, so youll have blooms all season long. Blushing Bride likes partialshade and moist soil and grows upright, 3 to 6 feet tall. A nice idea for an evening garden. Look for it at garden centers.On a water dietThink your landscaping is waterwise and Florida-friendly? Tampa Bay Water wants to hear from you for its annualwater-wise awards. Visit the Web site (tampabaywaterwise.com) to fill in the application and upload a photo of yourlandscaping. Get busy; the deadline is 5 p.m. May 31. The application provides a good checklist of smart planting andirrigation techniques for the rest of us to follow in these days of drought.Cover your tracksKeep your shoes on: Stash plastic grocery bags by the door to cover your muddy shoes in case you have to go insidebefore you are through gardening for the day, suggests Scott Meyer, editor of Organic Gardening magazine.Compiled by Homes & Garden editor Judy StarkPLANT AN IDEAhttp://pqasb.pqarchiver.com/sptimes/access/1273870801.html?dids=1273870801:1273870... 6/17/2008
  • 48. A BETTER HANDLE ON DIGGING IN YOUR GARDEN - Newspaper Archives | tamp... Page 2 of 2Workers idea generation, creative performance and problem- solving skills improve substantially in workplaceenvironments that include flowers and plants, a study at Texas A&M showed. Men generated 15 percent more ideasand women generated more creative, flexible solutions when flowers and plants were present. So pick up a bouquet onthe way to work Monday.Credit: GARDEN; BACKYARD CUTTINGSReproduced with permission of the copyright owner. Further reproduction or distribution isprohibited without permission.Abstract (Document Summary)Try something rare and exotic. From 10 a.m. to 4 p.m. Sunday, visit the annual Medford Garden Carerare fruit and herb sale at the Manatee Civic Center, sponsored by the Manatee Need a local landscaper? TotalRare Fruit Council. Heres your chance to see and buy unusual tropical and lawn, tree & shrub care.subtropical fruiting trees and plants: guava, macadamia nut, pomegranate, dexonline.com/aaaaffordable-landsoursop, lychee and many more, and to talk to growers and enthusiasts.Fruitalizer (fertilizer for fruit trees), cookbooks, jams, teas and other plant-related items will be for sale too. The civic center is at Haben Boulevard andU.S. 41/301 in Palmetto. Details are at mrfc.org. Dwarf Fruit Trees Get All Your Queries Answered On Dwarf Fruit Trees. Check Out!Reproduced with permission of the copyright owner. Further Blurtit.comreproduction or distribution is prohibited without permission.http://pqasb.pqarchiver.com/sptimes/access/1273870801.html?dids=1273870801:1273870... 6/17/2008
  • 49. Clearwater Gazette and Beach Views Page 1 of 1 Water-Wise Awards to Recognize Attractive Landscapes that Save Water CLEARWATER, Fla. - Tampa Bay Water has begun accepting entries for the 2007 Community Water-Wise Awards. The awards, which recognize attractive, water-efficient landscapes in a variety of categories, will be presented to the recipients during City Council and County Commission meetings. Entries are judged on multiple criteria. Positive factors include the use of drought-tolerant or native plants and trees, use of plants that are appropriate for site conditions, inclusion of elements that prevent stormwater runoff, efficient use of irrigation and overall aesthetic appeal. Landscapes that include such water-wise, Florida-friendly features not only help reduce the amount of drinking water used for irrigation-they also help protect the fragile Florida environment by minimizing the use of potentially harmful chemicals like pesticides and fertilizers. Interested individuals and businesses are encouraged to learn more about the Community Water-Wise Awards and to enter their landscape online by visiting http://www.TampaBayWaterWise.com. The deadline for entries is 5 p.m. on Thursday, May 31, 2007. Landscapes in the following categories are eligible for a Community Water Wise Award: Residents/Homeowners Multi-Family Properties Commercial Properties Governmental Properties Builders (new homes) Schools OtherReturn to Home PageReturn to Current EditionContact ushttp://www.clearwatergazette.com/20070503/water.html 6/17/2008
  • 50. Media Hit Report Summary:Total Hits: 16Total Audience Impressions: 209,318Total Publicity Value: $9,475.751) Market: Tampa-St. Petersburg [TS] [12] HUT: 1,710,400 DMA%: 1.55Date: 04/29/2007 Time: 11:30pm Aired On: BAY NEWS 9 Affiliate: IND Show: BN9News at Night at 11Estimated Audience Number: 8,618 | Estimated Publicity Value: $390.13 23:34:52.78 Theres nothing less exciting than waiting for your grass to grow So do something about it.Giving your yard a landscaping makeover aimed at conserving water could win you an award. Its calledthe community water- wise award contest. It recognizes residents who create attractive, water-efficientlandscapes (TRT=01:09)2) Market: Tampa-St. Petersburg [TS] [12] HUT: 1,710,400 DMA%: 1.55Date: 04/29/2007 Time: 10:00pm Aired On: BAY NEWS 9 Affiliate: IND Show: BN9Primetime News at 10Estimated Audience Number: 12,719 | Estimated Publicity Value: $575.78 22:35:09.44 Theres nothing less exciting than waiting for your grass to grow So do something about it.Giving your yard a landscaping makeover aimed at conserving water could win you an award. Its calledthe community water- wise award contest. It recognizes residents who create attractive, water-efficientlandscapes (TRT=01:09)3) Market: Tampa-St. Petersburg [TS] [12] HUT: 1,710,400 DMA%: 1.55Date: 04/29/2007 Time: 9:00pm Aired On: BAY NEWS 9 Affiliate: IND Show: BN9Primetime News at 9Estimated Audience Number: 9,002 | Estimated Publicity Value: $407.52 21:35:33.13 Theres nothing less exciting than waiting for your grass to grow So do something about it.Giving your yard a landscaping makeover aimed at conserving water could win you an award. Its calledthe community water- wise award contest. It recognizes residents who create attractive, water-efficientlandscapes (TRT=01:09)4) Market: Tampa-St. Petersburg [TS] [12] HUT: 1,710,400 DMA%: 1.55Date: 04/29/2007 Time: 8:00pm Aired On: BAY NEWS 9 Affiliate: IND Show: BN9Primetime News at 8Estimated Audience Number: 12,479 | Estimated Publicity Value: $564.92 20:34:20.93 Theres nothing less exciting than waiting for your grass to grow So do something about it.Giving your yard a landscaping makeover aimed at conserving water could win you an award. Its calledthe community water- wise award contest. It recognizes residents who create attractive, water-efficientlandscapes (TRT=01:08)
  • 51. 5) Market: Tampa-St. Petersburg [TS] [12] HUT: 1,710,400 DMA%: 1.55Date: 04/29/2007 Time: 7:00pm Aired On: BAY NEWS 9 Affiliate: IND Show: BN9 7OClock NewsEstimated Audience Number: 15,004 | Estimated Publicity Value: $679.23 19:34:35.72 Theres nothing less exciting than waiting for your grass to grow So do something about it.Giving your yard a landscaping makeover aimed at conserving water could win you an award. Its calledthe community water- wise award contest. It recognizes residents who create attractive, water-efficientlandscapes (TRT=01:08)6) Market: Tampa-St. Petersburg [TS] [12] HUT: 1,710,400 DMA%: 1.55Date: 04/29/2007 Time: 6:00pm Aired On: BAY NEWS 9 Affiliate: IND Show: BN9Evening News at 6Estimated Audience Number: 13,978 | Estimated Publicity Value: $632.78 18:36:10.15 Theres nothing less exciting than waiting for your grass to grow So do something about it.Giving your yard a landscaping makeover aimed at conserving water could win you an award. Its calledthe community water- wise award contest. It recognizes residents who create attractive, water-efficientlandscapes (TRT=01:09)7) Market: Tampa-St. Petersburg [TS] [12] HUT: 1,710,400 DMA%: 1.55Date: 04/29/2007 Time: 5:00pm Aired On: BAY NEWS 9 Affiliate: IND Show: BN9Evening News at 5Estimated Audience Number: 13,609 | Estimated Publicity Value: $616.07 17:34:31.09 Theres nothing less exciting than waiting for your grass to grow So do something about it.Giving your yard a landscaping makeover aimed at conserving water could win you an award. Its calledthe community water- wise award contest. It recognizes residents who create attractive, water-efficientlandscapes (TRT=00:49)8) Market: Tampa-St. Petersburg [TS] [12] HUT: 1,710,400 DMA%: 1.55Date: 04/29/2007 Time: 4:00pm Aired On: BAY NEWS 9 Affiliate: IND Show: BN9Midday News at 4Estimated Audience Number: 10,720 | Estimated Publicity Value: $485.2916:33:54.03 Dry weather have you thinking about an extreme makeover for your parched yard? You maybe eligible for a regional award. Its called the community water- wise contest. It recognizes peoplewhove created water- efficient landscapes on their property (TRT=00:55)9) Market: Tampa-St. Petersburg [TS] [12] HUT: 1,710,400 DMA%: 1.55Date: 04/29/2007 Time: 3:00pm Aired On: BAY NEWS 9 Affiliate: IND Show: BN9Midday News at 3Estimated Audience Number: 10,472 | Estimated Publicity Value: $474.06
  • 52. 15:34:24.48 Dry weather have you thinking about an extreme makeover for your parched yard? You maybe eligible for a regional award. Its called the community water- wise contest. It recognizes peoplewhove created water- efficient landscapes on their property (TRT=01:02)10) Market: Tampa-St. Petersburg [TS] [12] HUT: 1,710,400 DMA%: 1.55Date: 04/29/2007 Time: 2:00pm Aired On: BAY NEWS 9 Affiliate: IND Show: BN9Midday News at 2Estimated Audience Number: 9,316 | Estimated Publicity Value: $421.7314:35:18.16 Dry weather have you thinking about an extreme makeover for your parched yard? You maybe eligible for a regional award. Its called the community water- wise contest. It recognizes peoplewhove created water- efficient landscapes on their property (TRT=01:02)11) Market: Tampa-St. Petersburg [TS] [12] HUT: 1,710,400 DMA%: 1.55Date: 04/29/2007 Time: 1:00pm Aired On: BAY NEWS 9 Affiliate: IND Show: BN9Midday News at 1Estimated Audience Number: 10,562 | Estimated Publicity Value: $478.1413:35:12.03 Dry weather have you thinking about an extreme makeover for your parched yard? You maybe eligible for a regional award. Its called the community water- wise contest. It recognizes peoplewhove created water- efficient landscapes on their property (TRT=00:54)12) Market: Tampa-St. Petersburg [TS] [12] HUT: 1,710,400 DMA%: 1.55Date: 04/29/2007 Time: 12:00pm Aired On: BAY NEWS 9 Affiliate: IND Show: BN9Midday News at NoonEstimated Audience Number: 10,872 | Estimated Publicity Value: $492.1712:35:27.53 Dry weather have you thinking about an extreme makeover for your parched yard? You maybe eligible for a regional award. Its called the community water- wise contest. It recognizes peoplewhove created water- efficient landscapes on their property (TRT=01:02)13) Market: Tampa-St. Petersburg [TS] [12] HUT: 1,710,400 DMA%: 1.55Date: 04/29/2007 Time: 10:00am Aired On: BAY NEWS 9 Affiliate: IND Show: BN9First News at 10Estimated Audience Number: 14,157 | Estimated Publicity Value: $640.8810:34:31.38 Dry weather have you thinking about an extreme makeover for your parched yard? You maybe eligible for a regional award. Its called the community water- wise contest. It recognizes peoplewhove created water- efficient landscapes on their property (TRT=00:55)14) Market: Tampa-St. Petersburg [TS] [12] HUT: 1,710,400 DMA%: 1.55Date: 04/29/2007 Time: 9:00am Aired On: BAY NEWS 9 Affiliate: IND Show: BN9
  • 53. First News at 9Estimated Audience Number: 16,566 | Estimated Publicity Value: $749.9409:34:04.21 Dry weather have you thinking about an extreme makeover for your parched yard? You maybe eligible for a regional award. Its called the community water- wise contest. It recognizes peoplewhove created water- efficient landscapes on their property (TRT=00:56)15) Market: Tampa-St. Petersburg [TS] [12] HUT: 1,710,400 DMA%: 1.55Date: 04/29/2007 Time: 8:00am Aired On: BAY NEWS 9 Affiliate: IND Show: BN9Morning at 8Estimated Audience Number: 18,272 | Estimated Publicity Value: $827.1708:34:04.01 Dry weather have you thinking about an extreme makeover for your parched yard? You maybe eligible for a regional award. Its called the community water- wise contest. It recognizes peoplewhove created water- efficient landscapes on their property (TRT=00:53)16) Market: Tampa-St. Petersburg [TS] [12] HUT: 1,710,400 DMA%: 1.55Date: 04/29/2007 Time: 7:00am Aired On: BAY NEWS 9 Affiliate: IND Show: BN9Morning at 7Estimated Audience Number: 22,972 | Estimated Publicity Value: $1,039.9407:43:10.87 Dry weather have you thinking about an extreme makeover for your parched yard? You maybe eligible for a regional award. Its called the community water- wise contest. It recognizes peoplewhove created water- efficient landscapes on their property (TRT=00:45)
  • 54. Appendix I
  • 55. Is Your Yard Water-Wise?Some landscapes are more than attractive — they’rewater-wise. These landscapes thrive in Floridasclimate, and they help protect our environment.The Community Water-Wise Awards were createdto recognize attractive, water-conserving landscapesin a variety of categories.If you think your yard might be water-wise, visit ourweb site at www.TampaBayWaterWise.com to fillout the online application and checklist. It’s quick,easy and free! The deadline for entries is May 31, 2007.Please visit www.TampaBayWaterWise.comfor more information, or call the Florida Yards& Neighborhoods Program in your county.Florida Yards & Neighborhoods Phone Numbers:Hillsborough County (813) 744-5519, ext. 144Pasco County (352) 521-4288Pinellas County (727) 582-2108
  • 56. Appendix J
  • 57. Welcome to Tampa Bay Waterwise How Smart Is Your Landscape? Some landscapes are more than attractive - theyre water- wise. These landscapes thrive in Floridas climate, and they help protect our environment. In fact, some landscapes are so smart they could be eligible for a Community Water- Wise Award. Click here for more information. What makes a yard Water-Wise? q Right plant - right place. A water-wise yard uses plants that are better adapted to our climate and require less water and maintenance. These "Florida-friendly" plants are also more likely to thrive without frequent fertilizer and pesticide application, which is a plus for the environments. q Stormwater runoff prevention. Features that retain rainwater on your property reduce the amount of pollutants that reach our waterways and minimize the need for additional irrigation. This win-win situation really helps make a yard water-wise. q Efficient irrigation. Since most water use takes place outdoors, it is important to make sure that you are irrigating wisely. Inspecting your irrigation system each season helps ensure efficient operation. Even a well- designed system should be inspected for leaks, broken parts and proper adjustment of controllers Get more information on the Community Water-Wise Awards Program and enter your landscape online today! Do you want more information on creating a Florida- friendly, water-wise landscape? Click here for more information. Home | Designing Water-Wise Landscapes | Awards | Award Applicationhttp://www.tampabaywaterwise.com/6/17/2008 5:56:23 PM
  • 58. Welcome to Tampa Bay Waterwise Designing a Florida-Friendly, Water-Wise Landscape From natural to highly-manicured, water-wise lawns cover the spectrum of design styles. That means you can create a Florida-friendly, water-wise landscape to fit in with almost any style preference. Creating and maintaining a water-wise landscape will not only save water and money on your utility bill, but it can actually be quite easy. In fact, your lawn may already be water-wise. Or, if it isn’t, you may need to make only a few simple changes to start saving water and money and protecting our environment. Click here for more information on creating a Florida- friendly, water-wise landscape 2007 Community Water-Wise Award Winnershttp://www.tampabaywaterwise.com/designing.aspx (1 of 3)6/17/2008 5:57:15 PM
  • 59. Welcome to Tampa Bay Waterwisehttp://www.tampabaywaterwise.com/designing.aspx (2 of 3)6/17/2008 5:57:15 PM
  • 60. Welcome to Tampa Bay Waterwise Home | Designing Water-Wise Landscapes | Awards | Award Applicationhttp://www.tampabaywaterwise.com/designing.aspx (3 of 3)6/17/2008 5:57:15 PM
  • 61. Welcome to Tampa Bay Waterwise The Community Water-Wise Awards The Community Water-Wise Awards were created to recognize those who have committed to conserving our water resources and protecting the environment by using attractive Florida-friendly landscaping. Think your yard has what it takes? Fill out the online application and checklist today! It’s quick and easy! Or, click here if you prefer a printable version of the 2008 Community Water-Wise Award application and checklist. How are landscapes judged? Water-Wise judging is done on-site, during regular business hours. Applicants need not be present during judging, but judges will need access to the irrigation system controller. Pets must be secured during the process. Who is eligible? Residents and businesses in the cities of Tampa, St. Petersburg and New Port Richey as well as unincorporated areas of Hillsborough, Pasco and Pinellas counties are eligible for a Community Water-Wise Award. What types of landscapes are eligible? Community Water-Wise Awards are given for the following categories of landscapes: q Residents/homeowners q Multi-family propertieshttp://www.tampabaywaterwise.com/awards.aspx (1 of 2)6/17/2008 5:57:57 PM
  • 62. Welcome to Tampa Bay Waterwise q Commercial properties q Government properties q Builders (new homes) q Schools q Other Who sponsors the Community Water-Wise Awards? The Community Water-Wise Awards are sponsored by Tampa Bay Water, its member governments (the cities of Tampa, St. Petersburg and New Port Richey, along with Hillsborough, Pasco and Pinellas counties) and the Florida Yards and Neighborhoods Program. Home | Designing Water-Wise Landscapes | Awards | Award Applicationhttp://www.tampabaywaterwise.com/awards.aspx (2 of 2)6/17/2008 5:57:57 PM
  • 63. Welcome to Tampa Bay Waterwise Application To enter, try to accurately judge your landscape using the guidelines on this website. Check the items that apply to your landscape, then click on the submit button at the bottom of this application. If you prefer, you can download and print the application out and mail it to the Extension Service in your county by May 31, 2008 by clicking this link: Community Water-Wise Application Name: Street Address: City: State: Zip: What agency sends you your water bill? Day Phone E-mail Address Please indicate the category of your landscape: Resident/Homehowner Builder Multi-Family Property School Commercial Other Governmental Property Please describe your landscape: Upload Photograph of Landscape: Browse... Employees of project sponsors are not eligible for the Community Water-Wise Awards.http://www.tampabaywaterwise.com/waterwiseapplication.aspx (1 of 5)6/17/2008 5:58:16 PM
  • 64. Welcome to Tampa Bay Waterwise Hillsborough County Extension 5339 County Road 579 • Seffner, FL 33584 (813)744-5519, Ext. 144 http://hillsborough_fyn.ifas.ufl.edu. Pasco County Extension Service 36702 State Road 52 • Dade City, FL 33525 (352)521-4288 or (727)847-8177 http://pasco.ifas.ufl.edu Pinellas County Extension Office 12175 125th Street North • Largo, FL 33774 (727)582-2124 http://www.pinellascountyextension.org Landscape Conservation Criteria Check all items that apply to your landscape. Retention of Existing Trees and Vegetation Native plants are adapted to the site and usually do not need additional irrigation. Retaining or restoring natural areas provides habitat for wildlife and minimizes maintenance requirements Drought-tolerant trees and plants are retained, protected and planted. Self-mulching areas are located under trees. Site is free of invasive, exotic plants (e.g., Brazilian pepper, melaleuca, Australian pine, Chinese tallow, air potato or carrotwood). Landscape Design and Plant Selection Plants that are appropriate for a site need less water and maintenance, and they minimize the need for fertilizers and pesticides. There is minimal and/or practical use of grass (for play, entertainment, pets, etc.). Plants selected are appropriate to site conditions (drainage, sun, shade, etc.). Plants with similar maintenance and water requirements are grouped together in well-defined beds. Two to three inches of organic mulch (e.g., shredded wood, leaves) exists throughout plant beds. Alternative mulches like pine straw/bark, melaleuca, eucalyptus and/or recycled material are used instead of cypress. Grass areas are functional and easy to irrigate and mow. All strips of grass are at least 4 wide.http://www.tampabaywaterwise.com/waterwiseapplication.aspx (2 of 5)6/17/2008 5:58:16 PM
  • 65. Welcome to Tampa Bay Waterwise Landscape has overall aesthetic appeal and is free of debris and litter. Stormwater Runoff Prevention When rainfall is retained and used by plants on-site, the need for irrigation is minimized and pollution from stormwater runoff is reduced. Swales, retention ponds, berms, terracing and other landscape features retain runoff on the property. Roof runoff and gutter downspouts are directed onto mulched or planted areas. Pervious materials such as mulch, wood decking, brick, gravel and stone are used for paths, walks, driveways or play areas. Rain collection devices like rain barrels and cisterns are used. There are no bare areas that may be subject to erosion. Efficient Irrigation Properly designed and installed irrigation systems use water more efficiently and save money. Regular inspections and maintenance ensure efficient operation. Seasonal watering schedules adjust to changing irrigation needs throughout the year. Inspect your sprinkler system when areas of your yard show stress and when the seasons change (e.g., winter dormancy, summer rainfall). Even well-designed systems should be inspected at least four times each year for leaks, broken parts and proper adjustment, including controllers/timers and rain shut-off devices. Which of the following best describes your approach to irrigation? (check one) Landscape exists primarily on rainfall. Landscape is watered only as needed once established. Landscape is watered routinely according to water restrictions.http://www.tampabaywaterwise.com/waterwiseapplication.aspx (3 of 5)6/17/2008 5:58:16 PM
  • 66. Welcome to Tampa Bay Waterwise What type of system(s) do you use? (check all that apply to your irrigation system) Hose-end sprinkler/hand watering. Drip/low-volume/micro-irrigation (evaluate your system below) Conventional in-ground system with sprays and/or rotors (evaluate your system below) Drip/low-volume/micro-irrigation system evaluation (check all that apply) The system irrigates landscape plants only, not grass. A multiple-program time clock controls the system. The time clock is set to prevent over-watering. Emitters are working properly and directed correctly. The irrigation controller is equipped with a functioning automatic rain shut-off device. Conventional in-ground irrigation system evaluation (check all that apply) Sprays and rotors are in separate zones. There is uniform water application within each irrigation zone. Time clock is set appropriately (sprays 15-20 minutes, rotors 45-60 minutes; correct day(s) and times as required by municipal restrictions). There is minimal runoff and overspray (e.g., no watering of paved surfaces). Spray patterns are not obstructed by plants or structures. Irrigation system is properly calibrated to apply no more than 3/4" - 1" of water per application. Sprays and rotor heads are working properly and directed correctly.http://www.tampabaywaterwise.com/waterwiseapplication.aspx (4 of 5)6/17/2008 5:58:16 PM
  • 67. Welcome to Tampa Bay Waterwise Please fill out the application form and click the submit button below on or before May 31, 2008 to be considered for the 2008 Community Water Wise Awards. Sponsored by: Submit Application Clear Entry Home | Designing Water-Wise Landscapes | Awards | Award Applicationhttp://www.tampabaywaterwise.com/waterwiseapplication.aspx (5 of 5)6/17/2008 5:58:16 PM
  • 68. Welcome to Tampa Bay Waterwise The Community Water-Wise Awards The Community Water-Wise Awards were created to recognize those who have committed to conserving our water resources and protecting the environment by using attractive Florida-friendly landscaping. Think your yard has what it takes? Fill out the online application and checklist today! It’s quick and easy! Or, click here if you prefer a printable version of the 2008 Community Water-Wise Award application and checklist. How are landscapes judged? Water-Wise judging is done on-site, during regular business hours. Applicants need not be present during judging, but judges will need access to the irrigation system controller. Pets must be secured during the process. Who is eligible? Residents and businesses in the cities of Tampa, St. Petersburg and New Port Richey as well as unincorporated areas of Hillsborough, Pasco and Pinellas counties are eligible for a Community Water-Wise Award. What types of landscapes are eligible? Community Water-Wise Awards are given for the following categories of landscapes: q Residents/homeowners q Multi-family propertieshttp://www.tampabaywaterwise.com/awards.aspx (1 of 2)6/17/2008 5:58:45 PM
  • 69. Welcome to Tampa Bay Waterwise q Commercial properties q Government properties q Builders (new homes) q Schools q Other Who sponsors the Community Water-Wise Awards? The Community Water-Wise Awards are sponsored by Tampa Bay Water, its member governments (the cities of Tampa, St. Petersburg and New Port Richey, along with Hillsborough, Pasco and Pinellas counties) and the Florida Yards and Neighborhoods Program. Home | Designing Water-Wise Landscapes | Awards | Award Applicationhttp://www.tampabaywaterwise.com/awards.aspx (2 of 2)6/17/2008 5:58:45 PM
  • 70. Appendix K
  • 71. Your Landscape Your Landscape Caught Our Eyes! Caught Our Eyes!We noticed that your landscape has some We noticed that your landscape has someFlorida-friendly, water-wise features. These Florida-friendly, water-wise features. Thesefeatures help protect Florida’s fragile features help protect Florida’s fragileenvironment and our water resources, and environment and our water resources, andthey may qualify for a Community Water- they may qualify for a Community Water-Wise Award. Wise Award.Every year, [insert government name], Every year, [insert government name],Tampa Bay Water and the Florida Yards & Tampa Bay Water and the Florida Yards &Neighborhoods Program present Water-Wise Neighborhoods Program present Water-Awards to property owners who have created Wise Awards to property owners who haveattractive, Florida-friendly, water-wise created attractive, Florida-friendly, water-landscapes. wise landscapes.Since your landscape looks like it might Since your landscape looks like it mightqualify, we have enclosed an informational qualify, we have enclosed an informationalbrochure about the program. This brochure brochure about the program. This brochureis also an entry form that can be mailed to is also an entry form that can be mailed tothe [insert county] extension. Or, if you the [insert county] extension. Or, if youprefer, you can enter online at: prefer, you can enter online at:www.tampabaywater.org/conservation www.tampabaywater.org/conservationFor more information about this and other For more information about this and otherwater conservation programs, please contact water conservation programs, please[insert contact name] at [insert contact contact [insert contact name] at [insertinformation] contact information][insert water dept logo, if desired] [insert water dept logo, if desired]
  • 72. Appendix L
  • 73. 2007 COMMUNITY WATER WISE AWARDS Landscape Conservation Judging CriteriaNAME ADDRESS DATERETENTION OF EXISTING TREES AND VEGETATIONCriteria Point Points Value AwardedNo invasive exotic plant species on site (i.e. Brazilian pepper, Australian pine, melaleuca, 1Chinese tallow, air potato and carrotwood, or specific to geographic location)Drought-tolerant, trees and/or plants are retained, protected or planted 1Self-mulching areas are located under trees 1 Total PointsLANDSCAPE DESIGN AND PLANT SELECTIONCriteria Point Points Value AwardedNo grass or minimal and/or practical use of grass (for play, entertainment, pets, etc.) 1Plants selected are appropriate to site conditions (drainage, sun, shade, etc.) 2Plants with similar maintenance and water requirements are grouped together 2Organic mulch (e.g. shredded wood, leaves) is applied 2-3 inches deep throughout 1plant bedsUse of alternative mulch (e.g. pine straw or bark, melaleuca, eucalyptus or recycled 2materials, instead of cypress)No narrow strips of grass (less than 4’ wide) 1 Total PointsSTORMWATER RUNOFF PREVENTIONCriteria Point Points Value AwardedSwales, retention ponds (on the property), berms, terracing and other landscape 1features which retain runoff on the propertyGutter downspouts and roof runoff directed onto mulched/planted areas 1Pervious materials for paths, walks, and driveways or play areas such as mulch, wood 1decking, brick, gravel and stone are usedRain collection devices such as rain barrels and/or cisterns are used 1No bare areas in the lawn or landscape which are subject to erosion 1 Total Points
  • 74. EFFICIENT IRRIGATIONCriteria (choose only one) Point Value Points AwardedLandscape exists primarily on rainfall ~ ~ - No irrigation system 20 - Existing irrigation system (go to checklist below) 5Landscape watered as needed once established 5 - By hose-end sprinkler 15 - By in-ground system (go to checklist below) 0 0Landscape watered routinely (go to checklist below) 0Low-Volume System Only Point Points (CIRCLE ONE) Point Points Value Awarded Low-Volume and Traditional Value Awarded Irrigation Systems Combined OR Traditional Irrigation OnlyManual controller Turf & plants irrigated by 6 3- OR - separate zones no turfAutomatic controller Rotors/sprays/micro in separate - Multiple program 2 3 zones time clock Matched precipitation rates - Time clock set 2 (includes emitter selection & 3 appropriately placement) - Functioning rain Multiple program time clock shut-off device 2 1 Rainbird ESP-6Landscape beds only irrigated Time clock set appropriately 3 2with micro Four zones- 50 min. each; Sunday Functioning rain shut-off deviceSystem/emitters not broken or 3 Located in poor area that does 1misdirected not receive rainfallProper emitter selection and Rotors/sprays/micro emitters not 3 1placement broken or misdirected Plants or structures do not 1 interfere with spray patterns Total Points Total PointsOverall Aesthetic Appeal (circle one): Poor (-3 points) Average (0 points) Good (3 points) TOTAL (out of 40 points): ____ + Aesthetic Points ____ = ____
  • 75. Appendix M
  • 76. Appendix N