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Company Facts Presentation on BATA by Kalyan Veeramalla

Company Facts Presentation on BATA by Kalyan Veeramalla

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  • I want to explain about the company of Footwear Industry which has history of 119 years, very popular,strong marketing background, leader in the footwear Industry
  • Bata was founded by three siblings ana and antony with a small inheritance in the town of Zlin, Czechoslovakia on August 24, 1894. It was one of the world’s first shoe “manufacturers”; a team of stitchers and shoemakers creating footwear not just for neighbours, but for distant retail merchants.
  • Most trusted brand award(retail

Bata company facts presentation Presentation Transcript

  • 1. V. Kalyan Kumar Roll no:- 41 TPS A
  • 2. Bata - India’s favorite footwear brand • Bata India is the largest retailer and leading manufacturer of footwear in India and is a part of the Bata Shoe Organization, which has its presence in 70 countries. • Its retail network of over 1250 stores located over 500 cities in India gives it a reach / coverage that no other footwear company can match. • The Company also operates a large non retail distribution network through its urban wholesale division and caters to millions of customers through over 30,000 dealers.
  • 3. Founder
  • 4. HERITAGE • Incorporated as Bata Shoe Company Private Limited in 1931, the company was set up initially as a small operation in Konnagar (near Calcutta) in 1932. • In January 1934, the foundation stone for the first building of Bata’s operation - now called the Bata nagar. • It was also the first manufacturing company in the Indian shoe industry to receive the ISO: 9001 certification. • The Company went public in 1973 when it changed its name to Bata India Limited. Today, Bata India has established itself as India’s largest footwear retailer.
  • 5. Board of Directors • Mr. Uday Khanna Chairman and Independent Director • Mr. Rajeev Gopalakrishnan Managing Director • Mr. Ranjit Mathur Director Finance • Mr. Jack G. N. Clemons Non Executive Director • Mr. Jorge Carbajal Non Executive Director • Mr. Atul Singh Independent Director • Mr. Akshay Chudasama Independent Director
  • 6. Bata - Today • Sells over 45 million pairs of footwear every year • Serves over 120,000 customers every day • Sells through over 1250 retail stores over 500 cities • Operates 5 manufacturing units and a tannery • Employs more than 6800 people
  • 7. Location of company • Corporate Office BATA House 418/02, MG Road, Sector-17 Gurgaon Email id : customer.service@bata.in • Registered Address 6A, S.N. Banerjee Road , Kolkata West Bengal 700013 Tel: 033-39829412 033-39829425
  • 8. Store Locations
  • 9. PRODUCT LINE • • • • • • Leather Footwear Rubber / Canvas Footwear Plastic Footwear Bags Belts Wallets
  • 10. BRANDS
  • 11. Financial Performance (in lakhs)
  • 12. CSR
  • 13. Financial Status (Rs in Million) 2012 2011 2010 Sales & other income 19,017.06 16,959.91 12,923.42 Profit before Depreciation, Tax & prior period items 3,033.39 3,605.04 1,755.08 Depreciation 513.75 411.01 325.10 Profit before Tax & prior period items 2,519.64 3,194.03 1,429.97 Taxation 803.61 935.64 476.45 Profit after Tax & prior items 1,716.03 2,258.39 953.52 Prior period items - - - Net Profit 1,716.03 2,258.39 953.52 Dividend & Dividend Distribution Tax 448.13 447.14 299.00 Retained Earnings 1,267.90 1,811.25 654.52
  • 14. Competitors Organised Sector Unorganised Sector • • • • • • • • • Local Manfacturers • Chinese Manfacturers Lakhani Relaxo Mirza INTL Paragon Action Woodland Liberty Shoes Nike,Adidas and other foreign players
  • 15. Bata vs Nike,Adidas,Reebok,etc., Bata Other Quality Durable Durable Style Regular Attractive,updating Price Ranging from 100 to 10,000 Starts from 1000 Affordability All income classes including low income classes Upper Middle class,High class Availability Easily available ( Cities,towns) Malls,Showrooms (Cities)
  • 16. Bata vs Local Industry Bata Other Quality Durable NON Durable Style Regular Regular Price Ranging from 100 to 10,000 Ranging from 100 to 1000 Affordability All income classes including low income classes Low income class, Middle income class Availability Easily available ( Cities,towns) Easily available (cities,towns)
  • 17. Human Resource "We believe that the fundamental vitality and strength of our organization lies in our people" – Thomas J. Bata. Recruitment Philosophy • Our ability to meet our customers’ needs depends on the knowledge, imagination, skills, diversity, teamwork and integrity of our people. We ensure this by recruiting and retaining the best people available. • We look for an honor education, skill and experience and above all, commitment to the organization and its success.
  • 18. Recruitment process • • • • Written Test Group Discussion HR Interview Personal Interview Training and Advancement • Running local courses for training and improving skills • Organizing several national and international courses at all levels on a regular basis for teaching new technologies and systems • Encouraging life long learning. • Focused Leadership Development Initiatives • Cross Functional and Cross Business Opportunity
  • 19. STRENGTHS SWOT  Strong Brand Image  The brand Bata is closely identified with footwear by consumers.  Six manufacturing locations enable the Company to schedule production to meet demand for a large number and varied categories of footwear.  Being a part of the Bata Shoe Organization gives the Company access to new designs, brands and production technologies. WEAKNESSES  The Company has a large labor force resulting in high employee costs.  The Company has been in existence for more than seven decades and faces a challenge in switching to new production technologies.  BRAND IMAGE
  • 20. OPPORTUNITIES  India is a very large market and offers good demand potential for footwear which is an item of mass consumption.  The per capita consumption is 1.1pairs per annum, opportunity for increase in consumption. THREATS  The Company faces competition from the unorganized market which is able to sell footwear at low cost due to lower overheads and manufacturing costs  Increased competition from leading multinational players in the sports segment.
  • 21. Share Price • BSE – 939.35 • NSE – 939.05 Oct 2012 – 0ct 2013
  • 22. Share Value of some related companies
  • 23. Which comes all your way @kalyan