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[Revised]the combination of social media and marketing
 

[Revised]the combination of social media and marketing

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  • Nêntìmhìnhvídụchotừng ý: create common network, share information, etc
  • Nêntìmhìnhchotừng idea
  • Nêntìmhìnhchotừng idea
  • Nêntìmhìnhchotừng idea
  • Nêntìmhìnhchotừng idea
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  • Nêntìmhìnhchotừng idea
  • Obama is still young, much more younger than John Mccain – his opponent in that election, but how could he win? Every candidate for the US president position, they have to spend a lot of time to think about vision, strategies and policies for the United States of America in the next 4 years. Based on those things, US voters decide who will become their next president. That’s the reason why all the candidates usually organise meetings with people to present about their ideas.However, Obama did not confine his self – marketing strategy in traditional methods. He is young, compared to other candidates so is he familiar with social media like facebook, twitter, blogs, myspace – a social network that is quite popular in the US.

[Revised]the combination of social media and marketing [Revised]the combination of social media and marketing Presentation Transcript

  • THE COMBINATION OF SOCIAL MEDIA AND MARKETING
  • MARKETING 1. DefinitionThere are manydefinitions of marketing
  • MARKETING 1. DefinitionBased on customer orientation and thesatisfaction of customer needs
  • MARKETING 1. Definition“Marketing is the social process by whichindividuals and organizations obtain what theyneed and want through creating andexchanging value with others.” Kotler and Armstrong
  • MARKETING 1. DefinitionBased upon a basic marketing exchangeprocess, and recognizes the importance ofvalue to the customer
  • MARKETING 1. Definition“Marketing is the process by which companiescreate value for customers and build strongcustomer relationships in order to capturevalue from customers in return.” Kotler and Amrstrong
  • MARKETING 1. DefinitionFocused on value creation and delivery, andthe longer-term retained customer
  • MARKETING 1. Definition“Marketing is the activity, set of institutions,and processes for creating, communicating,delivering, and exchanging offerings that havevalue for customers, clients, partners, andsociety at large.” American Marketing Association
  • MARKETING 2. Marketing, Selling and Advertising Selling and advertising are onlythe tips of the marketing iceberg
  • MARKETING 2. Marketing, Selling and Advertising Marketing SellingStart long before a Occur only after acompany has a product product is producedConvert “customer’s Convert “product” intoneeds” into “product” cashConsumer determines Cost determines thethe Price, Price Price.determines the costs.
  • MARKETING 2. Marketing, Selling and Advertising Marketing Selling“Customer satisfaction” “Sales” is the primaryis the primary motive. motive (View the(Customer is the very customer as the very lastpurpose of the business) link of the business)Marketing is more “pull” Selling involves “push”than “push” strategyMarketing has a wider Selling is only a part ofmeaning and includes marketing.many activities
  • MARKETING 2. Marketing, Selling and Advertising Marketing AdvertisingMarketing is a “whole Advertising is a componentprocess” with a broader of the marketing process,range of activities for a involving various strategies:product or service: placing ads, deciding whatResearch, Advertising, media to use, what time,Sales, Public relations, frequency, etc.Customer service andsatisfaction
  • MARKETING 3. Traditional marketing and modern marketing Traditional Marketing Modern MarketingIn traditional marketing, Its main motive ismore importance is given customer satisfactionto selling products.
  • MARKETING3. Traditional marketing and modern marketing
  • MARKETING3. Traditional marketing and modern marketing
  • MARKETING4. Marketing in the new digital age The fact is that today’s economy requires a mixture of Old Economy and New Economy thinking and action.
  • MARKETING4. Marketing in the new digital age
  • SOCIAL MEDIA 1. IntroductionMedium (or media in plurial) is an instrument ofcommunication, like newspapers or television.“Social” is a word that describes activities whichinvolve being with other people, especially activitiesfor pleasure.
  • SOCIAL MEDIA 1. IntroductionSocial media would be a social instrument ofcommunication.
  • SOCIAL MEDIA2. Some typical social media The world’s largest social network
  • SOCIAL MEDIA2. Some typical social media2. Some typical social media Sharing photographs
  • SOCIAL MEDIA2. Some typical social media2. Some typical social media Sharing funny links on the web
  • SOCIAL MEDIA 2. Some typical social media 2. Some typical social media Playingsocial games
  • SOCIAL MEDIA 2. Some typical social media 2. Some typical social mediaChat interactively with friends
  • SOCIAL MEDIA2. Some typical social media2. Some typical social media Supporting groups and fan pages
  • SOCIAL MEDIA 2. Some typical social media 2. Some typical social mediaA vehicle forsocial media marketing
  • SOCIAL MEDIA2. Some typical social media
  • SOCIAL MEDIA 2. Some typical social mediaTwitter is an online social networking servicethat enables its users to send and read text-based posts of up to 140 characters, known as"tweets".It has been described as "the SMS of theInternet."
  • SOCIAL MEDIA2. Some typical social media A blog is a personal online journal that is frequently updated and intended for general public consumption.
  • SOCIAL MEDIA 2. Some typical social mediaThere is a series ofentries that areposted to a singlepage in reverse-chronological order.
  • SOCIAL MEDIA2. Some typical social media Blogs generally represent the personality of the author. The author of a blog is often referred to as a blogger.
  • SOCIAL MEDIA 2. Some typical social mediaThe world’s largest videosharing website that letsanyone upload short videosfor private or public viewing.
  • SOCIAL MEDIA 2. Some typical social mediaVarious kinds of videos Video sharing network
  • SOCIAL MEDIA2. Some typical social media LinkedIn is the world’s largest professional network with over 120 million members and growing rapidly.
  • SOCIAL MEDIA2. Some typical social media LinkedIn connects you to your trusted contacts
  • SOCIAL MEDIA 2. Some typical social media Exchangeknowledge, ideas, and opportunities witha broader network of professionals.
  • SOCIAL MEDIA3. Some interesting figures and fact
  • COMBINATION OF SOCIAL MEDIA AND MARKETING Why?Popularity of Social Media
  • COMBINATION OF SOCIAL MEDIA AND MARKETING Why?Spread-out information ability
  • COMBINATION OF SOCIALMEDIA AND MARKETING Why? Cost efficiency
  • COMBINATION OF SOCIALMEDIA AND MARKETING Why?Quick resultsFlexibilityTime saving
  • COMBINATION OF SOCIAL MEDIA AND MARKETINGWhat? The popularity of internet and entity informationWhen? Throughout the marketing process
  • COMBINATION OF SOCIAL MEDIA AND MARKETINGWhere?On Facebook, Twitter, Youtube, Blog and LinkedInand many other business-related webpages
  • COMBINATION OF SOCIAL MEDIA AND MARKETINGWho?Target customers which depends on each promotionchannel
  • COMBINATION OF SOCIAL MEDIA AND MARKETINGHow? • Facebook, Twitter and Blog: keep in touch with bloggers, monitor your company/brands, announce specials, deals, sales, live update on events or conferences, promote articles and interesting news. • Youtube: upload a video about your brand on Youtube and check the customer’s reaction throught comments. • LinkedIn: basically no difference from Facebook or Twitter, however, it is more prefessional and business-focusing
  • COMBINATION OF SOCIALMEDIA AND MARKETING CASE STUDY
  • COMBINATION OF SOCIALMEDIA AND MARKETING GAME RULE
  • 1. Who is the current US president?
  • Barack Obama
  • 2. Who is Obama’s opponent inthe last US President Election?
  • John Mccain
  • 3. How old was Obama when he was elected? A. 46 B. 51 C. 55
  • He was 47 years old whenbecoming the US president
  • 4. Is Mr Barack Obama a coloured man?
  • 5. What is Obama’s the most prominentcharacteristic, compared to other US presidents?
  • He is the first colored and theyoungest US president until now
  • COMBINATION OF SOCIALMEDIA AND MARKETING How did this guy….
  • THANK YOU FORYOUR LISTENING