THE COMBINATION OF SOCIAL MEDIA AND MARKETING
MARKETING               1. DefinitionThere are manydefinitions of marketing
MARKETING             1. DefinitionBased on customer orientation    and   thesatisfaction of customer needs
MARKETING                1. Definition“Marketing is the social process by whichindividuals and organizations obtain what t...
MARKETING              1. DefinitionBased upon a basic marketing exchangeprocess, and recognizes the importance ofvalue to...
MARKETING               1. Definition“Marketing is the process by which companiescreate value for customers and build stro...
MARKETING               1. DefinitionFocused on value creation and delivery, andthe longer-term retained customer
MARKETING                 1. Definition“Marketing is the activity, set of institutions,and processes for creating, communi...
MARKETING  2. Marketing, Selling and Advertising Selling and advertising are onlythe tips of the marketing iceberg
MARKETING       2. Marketing, Selling and Advertising       Marketing                      SellingStart long before a     ...
MARKETING       2. Marketing, Selling and Advertising       Marketing                      Selling“Customer satisfaction” ...
MARKETING          2. Marketing, Selling and Advertising          Marketing                    AdvertisingMarketing is a “...
MARKETING   3. Traditional marketing and modern marketing   Traditional Marketing     Modern MarketingIn traditional marke...
MARKETING3. Traditional marketing and modern marketing
MARKETING3. Traditional marketing and modern marketing
MARKETING4. Marketing in the new digital age              The fact is that today’s              economy requires a mixture...
MARKETING4. Marketing in the new digital age
SOCIAL MEDIA                   1. IntroductionMedium (or media in plurial) is an instrument ofcommunication, like newspape...
SOCIAL MEDIA                   1. IntroductionSocial media would be a social instrument ofcommunication.
SOCIAL MEDIA2. Some typical social media             The world’s largest               social network
SOCIAL MEDIA2. Some typical social media2. Some typical social media                   Sharing                 photographs
SOCIAL MEDIA2. Some typical social media2. Some typical social media                   Sharing funny                 links...
SOCIAL MEDIA      2. Some typical social media      2. Some typical social media  Playingsocial games
SOCIAL MEDIA       2. Some typical social media       2. Some typical social mediaChat interactively  with friends
SOCIAL MEDIA2. Some typical social media2. Some typical social media                     Supporting                     gr...
SOCIAL MEDIA     2. Some typical social media     2. Some typical social mediaA vehicle forsocial media marketing
SOCIAL MEDIA2. Some typical social media
SOCIAL MEDIA         2. Some typical social mediaTwitter is an online social networking servicethat enables its users to s...
SOCIAL MEDIA2. Some typical social media         A blog is a personal online         journal that is frequently         up...
SOCIAL MEDIA          2. Some typical social mediaThere is a series ofentries that areposted to a singlepage in reverse-ch...
SOCIAL MEDIA2. Some typical social media                 Blogs      generally                 represent       the         ...
SOCIAL MEDIA           2. Some typical social mediaThe world’s largest videosharing website that letsanyone upload short v...
SOCIAL MEDIA            2. Some typical social mediaVarious kinds of videos     Video sharing network
SOCIAL MEDIA2. Some typical social media         LinkedIn is the world’s largest         professional network with over   ...
SOCIAL MEDIA2. Some typical social media               LinkedIn connects you               to your trusted contacts
SOCIAL MEDIA          2. Some typical social media      Exchangeknowledge, ideas, and opportunities witha broader network ...
SOCIAL MEDIA3. Some interesting figures and fact
COMBINATION OF SOCIAL   MEDIA AND MARKETING              Why?Popularity of Social Media
COMBINATION OF SOCIAL  MEDIA AND MARKETING             Why?Spread-out information ability
COMBINATION OF SOCIALMEDIA AND MARKETING           Why? Cost efficiency
COMBINATION OF SOCIALMEDIA AND MARKETING                Why?Quick resultsFlexibilityTime saving
COMBINATION OF SOCIAL        MEDIA AND MARKETINGWhat?        The popularity of internet and entity        informationWhen?...
COMBINATION OF SOCIAL   MEDIA AND MARKETINGWhere?On Facebook, Twitter, Youtube, Blog and LinkedInand many other business-r...
COMBINATION OF SOCIAL   MEDIA AND MARKETINGWho?Target customers which depends on each promotionchannel
COMBINATION OF SOCIAL          MEDIA AND MARKETINGHow?       • Facebook, Twitter and Blog: keep in touch with         blog...
COMBINATION OF SOCIALMEDIA AND MARKETING  CASE STUDY
COMBINATION OF SOCIALMEDIA AND MARKETING   GAME RULE
1. Who is the current US      president?
Barack Obama
2. Who is Obama’s opponent inthe last US President Election?
John Mccain
3. How old was Obama when he         was elected?          A. 46          B. 51          C. 55
He was 47 years old whenbecoming the US president
4. Is Mr Barack Obama a      coloured man?
5. What is Obama’s the most            prominentcharacteristic, compared to other         US presidents?
He is the first colored and theyoungest US president until now
COMBINATION OF SOCIALMEDIA AND MARKETING             How did this guy….
THANK YOU FORYOUR LISTENING
[Revised]the combination of social media and marketing
[Revised]the combination of social media and marketing
[Revised]the combination of social media and marketing
[Revised]the combination of social media and marketing
[Revised]the combination of social media and marketing
[Revised]the combination of social media and marketing
[Revised]the combination of social media and marketing
[Revised]the combination of social media and marketing
[Revised]the combination of social media and marketing
[Revised]the combination of social media and marketing
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  • Nêntìmhìnhvídụchotừng ý: create common network, share information, etc
  • Nêntìmhìnhchotừng idea
  • Nêntìmhìnhchotừng idea
  • Nêntìmhìnhchotừng idea
  • Nêntìmhìnhchotừng idea
  • Nêntìmhìnhchotừng idea
  • Nêntìmhìnhchotừng idea
  • Nêntìmhìnhchotừng idea
  • Obama is still young, much more younger than John Mccain – his opponent in that election, but how could he win? Every candidate for the US president position, they have to spend a lot of time to think about vision, strategies and policies for the United States of America in the next 4 years. Based on those things, US voters decide who will become their next president. That’s the reason why all the candidates usually organise meetings with people to present about their ideas.However, Obama did not confine his self – marketing strategy in traditional methods. He is young, compared to other candidates so is he familiar with social media like facebook, twitter, blogs, myspace – a social network that is quite popular in the US.
  • [Revised]the combination of social media and marketing

    1. 1. THE COMBINATION OF SOCIAL MEDIA AND MARKETING
    2. 2. MARKETING 1. DefinitionThere are manydefinitions of marketing
    3. 3. MARKETING 1. DefinitionBased on customer orientation and thesatisfaction of customer needs
    4. 4. MARKETING 1. Definition“Marketing is the social process by whichindividuals and organizations obtain what theyneed and want through creating andexchanging value with others.” Kotler and Armstrong
    5. 5. MARKETING 1. DefinitionBased upon a basic marketing exchangeprocess, and recognizes the importance ofvalue to the customer
    6. 6. MARKETING 1. Definition“Marketing is the process by which companiescreate value for customers and build strongcustomer relationships in order to capturevalue from customers in return.” Kotler and Amrstrong
    7. 7. MARKETING 1. DefinitionFocused on value creation and delivery, andthe longer-term retained customer
    8. 8. MARKETING 1. Definition“Marketing is the activity, set of institutions,and processes for creating, communicating,delivering, and exchanging offerings that havevalue for customers, clients, partners, andsociety at large.” American Marketing Association
    9. 9. MARKETING 2. Marketing, Selling and Advertising Selling and advertising are onlythe tips of the marketing iceberg
    10. 10. MARKETING 2. Marketing, Selling and Advertising Marketing SellingStart long before a Occur only after acompany has a product product is producedConvert “customer’s Convert “product” intoneeds” into “product” cashConsumer determines Cost determines thethe Price, Price Price.determines the costs.
    11. 11. MARKETING 2. Marketing, Selling and Advertising Marketing Selling“Customer satisfaction” “Sales” is the primaryis the primary motive. motive (View the(Customer is the very customer as the very lastpurpose of the business) link of the business)Marketing is more “pull” Selling involves “push”than “push” strategyMarketing has a wider Selling is only a part ofmeaning and includes marketing.many activities
    12. 12. MARKETING 2. Marketing, Selling and Advertising Marketing AdvertisingMarketing is a “whole Advertising is a componentprocess” with a broader of the marketing process,range of activities for a involving various strategies:product or service: placing ads, deciding whatResearch, Advertising, media to use, what time,Sales, Public relations, frequency, etc.Customer service andsatisfaction
    13. 13. MARKETING 3. Traditional marketing and modern marketing Traditional Marketing Modern MarketingIn traditional marketing, Its main motive ismore importance is given customer satisfactionto selling products.
    14. 14. MARKETING3. Traditional marketing and modern marketing
    15. 15. MARKETING3. Traditional marketing and modern marketing
    16. 16. MARKETING4. Marketing in the new digital age The fact is that today’s economy requires a mixture of Old Economy and New Economy thinking and action.
    17. 17. MARKETING4. Marketing in the new digital age
    18. 18. SOCIAL MEDIA 1. IntroductionMedium (or media in plurial) is an instrument ofcommunication, like newspapers or television.“Social” is a word that describes activities whichinvolve being with other people, especially activitiesfor pleasure.
    19. 19. SOCIAL MEDIA 1. IntroductionSocial media would be a social instrument ofcommunication.
    20. 20. SOCIAL MEDIA2. Some typical social media The world’s largest social network
    21. 21. SOCIAL MEDIA2. Some typical social media2. Some typical social media Sharing photographs
    22. 22. SOCIAL MEDIA2. Some typical social media2. Some typical social media Sharing funny links on the web
    23. 23. SOCIAL MEDIA 2. Some typical social media 2. Some typical social media Playingsocial games
    24. 24. SOCIAL MEDIA 2. Some typical social media 2. Some typical social mediaChat interactively with friends
    25. 25. SOCIAL MEDIA2. Some typical social media2. Some typical social media Supporting groups and fan pages
    26. 26. SOCIAL MEDIA 2. Some typical social media 2. Some typical social mediaA vehicle forsocial media marketing
    27. 27. SOCIAL MEDIA2. Some typical social media
    28. 28. SOCIAL MEDIA 2. Some typical social mediaTwitter is an online social networking servicethat enables its users to send and read text-based posts of up to 140 characters, known as"tweets".It has been described as "the SMS of theInternet."
    29. 29. SOCIAL MEDIA2. Some typical social media A blog is a personal online journal that is frequently updated and intended for general public consumption.
    30. 30. SOCIAL MEDIA 2. Some typical social mediaThere is a series ofentries that areposted to a singlepage in reverse-chronological order.
    31. 31. SOCIAL MEDIA2. Some typical social media Blogs generally represent the personality of the author. The author of a blog is often referred to as a blogger.
    32. 32. SOCIAL MEDIA 2. Some typical social mediaThe world’s largest videosharing website that letsanyone upload short videosfor private or public viewing.
    33. 33. SOCIAL MEDIA 2. Some typical social mediaVarious kinds of videos Video sharing network
    34. 34. SOCIAL MEDIA2. Some typical social media LinkedIn is the world’s largest professional network with over 120 million members and growing rapidly.
    35. 35. SOCIAL MEDIA2. Some typical social media LinkedIn connects you to your trusted contacts
    36. 36. SOCIAL MEDIA 2. Some typical social media Exchangeknowledge, ideas, and opportunities witha broader network of professionals.
    37. 37. SOCIAL MEDIA3. Some interesting figures and fact
    38. 38. COMBINATION OF SOCIAL MEDIA AND MARKETING Why?Popularity of Social Media
    39. 39. COMBINATION OF SOCIAL MEDIA AND MARKETING Why?Spread-out information ability
    40. 40. COMBINATION OF SOCIALMEDIA AND MARKETING Why? Cost efficiency
    41. 41. COMBINATION OF SOCIALMEDIA AND MARKETING Why?Quick resultsFlexibilityTime saving
    42. 42. COMBINATION OF SOCIAL MEDIA AND MARKETINGWhat? The popularity of internet and entity informationWhen? Throughout the marketing process
    43. 43. COMBINATION OF SOCIAL MEDIA AND MARKETINGWhere?On Facebook, Twitter, Youtube, Blog and LinkedInand many other business-related webpages
    44. 44. COMBINATION OF SOCIAL MEDIA AND MARKETINGWho?Target customers which depends on each promotionchannel
    45. 45. COMBINATION OF SOCIAL MEDIA AND MARKETINGHow? • Facebook, Twitter and Blog: keep in touch with bloggers, monitor your company/brands, announce specials, deals, sales, live update on events or conferences, promote articles and interesting news. • Youtube: upload a video about your brand on Youtube and check the customer’s reaction throught comments. • LinkedIn: basically no difference from Facebook or Twitter, however, it is more prefessional and business-focusing
    46. 46. COMBINATION OF SOCIALMEDIA AND MARKETING CASE STUDY
    47. 47. COMBINATION OF SOCIALMEDIA AND MARKETING GAME RULE
    48. 48. 1. Who is the current US president?
    49. 49. Barack Obama
    50. 50. 2. Who is Obama’s opponent inthe last US President Election?
    51. 51. John Mccain
    52. 52. 3. How old was Obama when he was elected? A. 46 B. 51 C. 55
    53. 53. He was 47 years old whenbecoming the US president
    54. 54. 4. Is Mr Barack Obama a coloured man?
    55. 55. 5. What is Obama’s the most prominentcharacteristic, compared to other US presidents?
    56. 56. He is the first colored and theyoungest US president until now
    57. 57. COMBINATION OF SOCIALMEDIA AND MARKETING How did this guy….
    58. 58. THANK YOU FORYOUR LISTENING
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