Combination of Social Media and Marketing

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This is the presentation we practice for Presentation Skill Class. We also use some information and statisitic in Obama's Presidential Election Campaign

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  • Cócáchnàolàmítchữhơnkhông?
  • Have no idea about this slide
  • Have no idea about this slide
  • Nêntìmhìnhvídụchotừng ý: create common network, share information, etc
  • Nêntìmhìnhchotừng idea
  • Nêntìmhìnhchotừng idea
  • Nêntìmhìnhchotừng idea
  • Nêntìmhìnhchotừng idea
  • Nêntìmhìnhchotừng idea
  • Nêntìmhìnhchotừng idea
  • Nêntìmhìnhchotừng idea
  • Obama is still young, much more younger than John Mccain – his opponent in that election, but how could he win? Every candidate for the US president position, they have to spend a lot of time to think about vision, strategies and policies for the United States of America in the next 4 years. Based on those things, US voters decide who will become their next president. That’s the reason why all the candidates usually organise meetings with people to present about their ideas.However, Obama did not confine his self – marketing strategy in traditional methods. He is young, compared to other candidates so is he familiar with social media like facebook, twitter, blogs, myspace – a social network that is quite popular in the US.
  • Combination of Social Media and Marketing

    1. 1. THE COMBINATION OF SOCIAL MEDIA AND MARKETING
    2. 2. MARKETING 1. DefinitionThere are manydefinitions of marketing
    3. 3. MARKETING 1. DefinitionBased on customer orientation and thesatisfaction of customer needs
    4. 4. MARKETING 1. Definition“Marketing is the social process by whichindividuals and organizations obtain what theyneed and want through creating andexchanging value with others.” Kotler and Armstrong
    5. 5. MARKETING 1. DefinitionBased upon a basic marketing exchangeprocess, and recognizes the importance ofvalue to the customer
    6. 6. MARKETING 1. Definition“Marketing is the process by which companiescreate value for customers and build strongcustomer relationships in order to capturevalue from customers in return.” Kotler and Amrstrong
    7. 7. MARKETING 1. DefinitionFocused on value creation and delivery, andthe longer-term retained customer
    8. 8. MARKETING 1. Definition“Marketing is the activity, set ofinstitutions, and processes forcreating, communicating, delivering, andexchanging offerings that have value forcustomers, clients, partners, and society atlarge.” American Marketing Association
    9. 9. MARKETING 2. Marketing, Selling and Advertising Selling and advertising are onlythe tips of the marketing iceberg
    10. 10. MARKETING 2. Marketing, Selling and Advertising Marketing SellingStart long before a company has a Occur only after a product isproduct producedConvert “customer’s needs” into Convert “product” into cash“product”Consumer determines the Price, Cost determines the Price.Price determines the costs.“Customer satisfaction” is the “Sales” is the primary motive (Viewprimary motive. (Customer is the the customer as the very last link ofvery purpose of the business) the business)Marketing is more “pull” than Selling involves “push” strategy“push”Marketing has a wider meaning and Selling is only a part of marketing.includes many activities
    11. 11. MARKETING 2. Marketing, Selling and Advertising Marketing AdvertisingMarketing is a whole process with a Advertising is a component of thebroader range of activities for a marketing process, involving variousproduct or service: strategies: placing ads, deciding what Research media to use, what time, frequency, Advertising etc. Sales Public relations Customer service and satisfaction
    12. 12. MARKETING 3. Traditional marketing and modern marketing Traditional Marketing Modern MarketingIn traditional marketing, more Its main motive is customerimportance is given to selling satisfactionproducts.
    13. 13. MARKETING3. Traditional marketing and modern marketing
    14. 14. MARKETING3. Traditional marketing and modern marketing
    15. 15. MARKETING4. Marketing in the new digital age The fact is that today’s economy requires a mixture of Old Economy and New Economy thinking and action.
    16. 16. MARKETING4. Marketing in the new digital age
    17. 17. SOCIAL MEDIA 1. IntroductionMedium (or media in plurial) is an instrument ofcommunication, like newspapers or television.“Social” is a word that describes activities whichinvolve being with other people, especially activitiesfor pleasure.
    18. 18. SOCIAL MEDIA 1. IntroductionSocial media would be a social instrument ofcommunication.
    19. 19. SOCIAL MEDIA2. Some typical social media The world’s largest social network
    20. 20. SOCIAL MEDIA2. Some typical social media2. Some typical social media Sharing photographs
    21. 21. SOCIAL MEDIA2. Some typical social media2. Some typical social media Sharing funny links on the web
    22. 22. SOCIAL MEDIA 2. Some typical social media 2. Some typical social mediaPlaying social games
    23. 23. SOCIAL MEDIA 2. Some typical social media 2. Some typical social mediaChatinteractivelywith friends
    24. 24. SOCIAL MEDIA2. Some typical social media2. Some typical social media Supporting groups and fan pages
    25. 25. SOCIAL MEDIA 2. Some typical social media 2. Some typical social mediaA vehicle forsocial mediamarketing
    26. 26. SOCIAL MEDIA2. Some typical social media
    27. 27. SOCIAL MEDIA 2. Some typical social mediaTwitter is an online social networking servicethat enables its users to send and read text-based posts of up to 140 characters, known as"tweets".It has been described as "the SMS of theInternet."
    28. 28. SOCIAL MEDIA2. Some typical social media A blog is a personal online journal that is frequently updated and intended for general public consumption.
    29. 29. SOCIAL MEDIA 2. Some typical social mediaThere is a series ofentries that areposted to a singlepage in reverse-chronological order.
    30. 30. SOCIAL MEDIA2. Some typical social media Blogs generally represent the personality of the author. The author of a blog is often referred to as a blogger.
    31. 31. SOCIAL MEDIA 2. Some typical social mediaThe world’s largest videosharing website that letsanyone upload short videosfor private or public viewing.
    32. 32. SOCIAL MEDIA 2. Some typical social mediaVarious kinds of videos Video sharing network
    33. 33. SOCIAL MEDIA2. Some typical social media LinkedIn is the world’s largest professional network with over 120 million members and growing rapidly.
    34. 34. SOCIAL MEDIA2. Some typical social media LinkedIn connects you to your trusted contacts
    35. 35. SOCIAL MEDIA 2. Some typical social mediaExchangeknowledge, ideas, and opportunities with abroader network ofprofessionals.
    36. 36. SOCIAL MEDIA3. Some interesting figures and fact
    37. 37. COMBINATION OF SOCIAL MEDIA AND MARKETING Why?Popularity of Social Media
    38. 38. COMBINATION OF SOCIAL MEDIA AND MARKETING Why?Spread-out information ability
    39. 39. COMBINATION OF SOCIALMEDIA AND MARKETING Why? Cost efficiency
    40. 40. COMBINATION OF SOCIALMEDIA AND MARKETING Why?Quick resultsFlexibilityTime saving
    41. 41. COMBINATION OF SOCIAL MEDIA AND MARKETINGWhat? The popularity of internet and entity informationWhen? Throughout the marketing process
    42. 42. COMBINATION OF SOCIAL MEDIA AND MARKETINGWhere? On Facebook, Twitter, Youtube, Blog and Linkedin and many other business-related webpages
    43. 43. COMBINATION OF SOCIAL MEDIA AND MARKETINGWho?Target customers which depends on each promotion channel
    44. 44. COMBINATION OF SOCIAL MEDIA AND MARKETINGHow? • Facebook, Twitter and Blog: keep in touch with bloggers, monitor your company/brands, announce specials, deals, sales, live update on events or conferences, promote articles and interesting news. • Youtube: upload a video about your brand on Youtube and check the customer’s reaction throught comments. • LinkedIn: basically no difference from Facebook or Twitter, however, it is more prefessional and business- focusing
    45. 45. COMBINATION OF SOCIALMEDIA AND MARKETING CASE STUDY
    46. 46. COMBINATION OF SOCIALMEDIA AND MARKETING GAME RULE
    47. 47. 1. Who is the current US president?
    48. 48. Barack Obama
    49. 49. 2. Who is Obama’s opponent inthe last US President Election?
    50. 50. John Mccain
    51. 51. 3. How old was Obama when he was elected? A. 46 B. 51 C. 55
    52. 52. He was 47 years old whenbecoming the US president
    53. 53. 4. Is Mr Barack Obama a coloured man?
    54. 54. 5. What is Obama’s the most prominentcharacteristic, compared to other US presidents?
    55. 55. He is the first colored and theyoungest US president until now
    56. 56. COMBINATION OF SOCIALMEDIA AND MARKETING How did this guy….
    57. 57. THANK YOU FORYOUR LISTENING

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