Retail Philosophy — ―By the people, for the people and of the people‖ retailing involves selling products and services to consumers for their individual or family use. As the final link between consumers and manufacturers, retailers are a vital part of the business world. Retailers add value to products by making it easier for manufactures to sell and consumers to buy.
One of the Pillars of economy - 15 % of gdp Size - us$ 450 bn with a prospective consumer base of 1.2 bn Changing structure of retail industry to a more organised system – Between 2000 to 2010, Indian retail attracted about $1.8 billion in foreign direct investment, representing a very small 1.5% of total investment flow into India. Expected growth of organised retailing in india from 4% in 2011 to 25% in 2020 , a increase of $250bn No. Of retail outlets/person = 7 Retail space/person = 2 sq ft Retail density = 6%
7th Largest market globally Focus on pop display and impulsive buying nature Fdi in retail for multi- brand (51%) and single brand (upto 100%) Bright future ahead
Croma is an Indian retail chain for consumer electronics and durables. Tata Group company Infiniti Retail runs Croma stores in India. Infiniti Retail Ltd is a 100% subsidiary of TATA Sons. woolworths, one of the world‘s leading retailers, provides technical and strategic sourcing support Next Retail India Ltd is a subsidiary of the Videocon Industries Ltd and engages in retailing consumer electronics in India. It was founded in 2003 and currently has 600 showrooms across 25 states of IndiaIn 2007 it acquired Planet M, a music and entertainment retail chain for US$36.4 million from Bennett, Coleman & Co. eZone, is the electronics and consumer durables specialty store from the Future Group, and displays numerous brands,it enables the consumers to experience electronics through three dedicated zones – Liberation , experience and home
Electronic arm of reliance retail ltd. Established in the year 2005 Reliance ResQ, the technical support arm of Reliance Digital provides an end to end solution and technical support Till march,2012 75 stores have been established in major cities like Mumbai, Delhi, Chennai, Bangalore etc. Reliance digital is a unique store concept built around reliance retail‘s core philosophy – customer centricity and a hassle free store experience. Reliance digital is a one stop shop for all technology solutions in the field of consumer electronics, home appliances, information technology and telecommunications.
Green Solution ResQ REconnect room Box over 5,000 products spread across more than 150 brands along with countless solution bundles recommended to meet the diverse customer needs. Has 35 – 40 workers on average in each store The objective is to demonstrate and demystify technology yet showcase how a product can talk to each other ‗reliance one‘ memBership card – ―earn anywhere, spend anywhere‖ Brands available - Apple, sony, samsung, philips, panasonic etc.
Store Manager CMOMaterial Operation HRVisual Merchandise CRM Operation Sales Person
It is located in EmpressMall, Nagpur( a primary tradingarea).No. of footfall is relativelygood. Store is in area of 1800 sq feetAdjacent store is RelianceTrends helping to improve thecustomer attention.The Company offers in-store advertising opportunities toadvertisers, in respect of Reliance Mart, RelianceSuper, Reliance Fresh, Reliance Digital and other format storesof Reliance Retail Limited and its subsidiaries.
Most revenue generating product for them was LCD/LED TVs. A special area(50 sq feet) was allotted for the desired experience of home theatre. Product range was very wide both in terms of price(from Rs. 50 to Rs. 1.6 lakh) and variety(from ear phone to 3D LED). Nearly all the brands were available along with their own products.
Their service center was located near the shop in Berdi .Sales person were well trained inselling skills along with the productknowledge.It helps the customer indifferentiating the products on alldimension like cost and features.Promotional activities aredone by the head office, shopsmembers are not involved inthat.
The product replacement is done by head office as per the daily data feed by the particular retail. The number of suppliers were 3 to 4. They don‟t claim to provide the lowest price in the market but they try to provide good quality on premium price along with services.•According to the HR( Poonam Pal),they aremuch ahead in salesthan their nextcompetitor Next inNagpur. Store layout:- Grid type
The post of managers are filled by the head office while the ground sales people are recruited by the particular retail team from the local area. They were in charge of training the sales person and performance of the particular retail shop.•The offers and discountsare also handled by themain office of reliancedigital.
Reliance Digital has embarked on a campaign named “Mission Happiness” where the entire shopping experience for electronic and digital products has undergone a unique transformation. The first is „Technology & Entertainment Experience Zones‟ inside every Reliance Digital store where customers can see, touch and feel technology from the best brands before actually deciding to buy.•Reliance resQ – a unique service centre, offers lifetime support across most of the major brands and covers both pre & postsales service.