ID & Data presented at SDForum TechWomen

Kaliya SD Forum Women’s June 28th 2012

My Internet Identityconference Workshoplogo: It is an allusion to this New Yorker Cartoon

New Mediumwith New Contextsenabling New Persona’s

Its Evolving… http://www.socialsignal.com/system/files/2007-06-24-cyberdog.gif

How do we want it to evolve?My Fear:Participatory TotalitarianismSee my TEDxBrussels Talkhttp://www.tedxbrussels.eu/2011/speakers/kaliya_hamlin.htmlGovernment Efforts:US: National Strategy for Trusted Identities in CyberspaceEU: Data Protection RegulationToday we can have dialogue with women

Before we get to this dialogue…. Identity is socially constructed and contextual.

What are the different contextsthat you navigate in your life? F2F Roles OnlineI invited all the women in the audience towrite down one per-post-it note… the next slides share the results

What are the different contexts that you navigate in your life?

What are the different contexts that you navigate in your life?Partner Mother Daughter Friend: Dog Owner/Spouse Mother Daughter Confidante, CompanionWife Mother Daughter Encourager,Wife Mother Daughter Fun, Listener, Dog LoverWife Mother Confider Dog OwnerWife Mother-in-Law SisterWife Mom Sister Great Friend Pet SittingWife Parent Sister FriendWife Parent Sister Friend Parent Sister-in-Law Friend FriendEurope Family Aunt Friend Cousin

What are the different contexts that you navigate in your life?school volunteerVolunteer at the Space and Science Center Scholar/StudentVolunteer at the Animal Shelter StudentVolunteer at Community Outreach StudentMember SVForum Tech Women StudentBook Club: hostess, humorous, well read, insightful Student StudentMeetup OrganizerOrganizerPresident (club) Girl ScoutsSecretary of School Club Girl ScoutsA School Club Member Soccer School Soccer Team Member NCAA Fencing Team School Newspaper Energy club Leader

What are the different contexts that you navigate in your life?Work: Mentor, collaborator, driver of work, InnovatorProject Management Professional at ____ LinkedIn - Professional OnlineAirline Industry Expert LinkedIn: professional Executive At work- OnlineIDTechnologistAnthropologist MBA Director in my Company Finance ExecutiveInternational Artist Sales Director Sales Enablement Manager International Project Manager Program MangerEmployee Mentor for Startup Cultural Mentor Organizational Planning MeetingCo-Worker MentorColleague Mentor Design ThinkerEmployee Mentor ConnectorIntern

What are the different contexts that you navigate in your life? Facebook: Funny Wry posting links about tech, politics, humor, family Face to face: Celebration Party Arabic Language Learner Walker Dancing: Free in the Flow Cyclist Moose Creative Formula Fun Piano Sports Car Enthusiast Artist Artistic Chef Photographer Traveler Contrarian Blogger pain in the side Social Media Personal Movie AddictOnline: get educated review before purchase InspirationOnline: Research, Learn EnergeticOnline: Buy/place orders

Back to my presentation…. Persona 1 Persona 2 Context 1 Context 2

Persona 1 ContextPersona 2

PersonaContext 1 Context 2

Anonymous ? ?Anonymous ? ? ? Per-Post Per-Session

Verified ? üAnonymous ü ü ü ü ü Verified ü Documentation In Person Biometric Verification Capture

? One Site Multi-Site üAnonymous Self-Asserted Socially Verified Pseudonymous Validated

How do you manage persona’sand your identities with differentcontexts and social roles?I handed out paper and invited the womento draw their own map of how they do thisand then to share it with their neighbor.

Back to my presentation…. ? One Site Multi-Site üAnonymous Self-Asserted Socially Verified Pseudonymous Validated Over 18 years Ms.Sue Donna Woman Voter ? DOB = 1/21/1982 1823 6th Ave. ü CA Congressional District 9 Alameda, CA Verified Anonymity

? One Site Multi-Site üAnonymous Self-Asserted Socially Verified Pseudonymous Validated

? One Site Multi-Site üAnonymous Self-Asserted Socially Verified Pseudonymous Validated http://www.identitywoman.net

? One Site Multi-Site üAnonymous Self-Asserted Socially Verified Pseudonymous Validated ü ü Limited Liability Persona

What do you think of the ideaof Limited Liability Persona’s?

What kind of data do you generate as you live your life?from what devices? We did a group brainstorm: Data Types Creative - Drawing, Writing Email Fitness Statistics - steps, exercise Amazon Reviews Chats Google Hangouts Pictures Music Websites you Visit Where you eat Movies Contact List Medial Records Where you drive Search Records where you checkin Devices Word Doc’s Where you buy Groupons bought Phone What you buy Books Read What people Fitbit Event Registration Where people fly Tablet Transactions/Purchase Where people stay LapTop Banking MP3

1b: Payment for target list 1a: Order for target list 2: Target list 5: Data Set Aggregated Marketer 3a: Order for target list 4b:Payment for Data Set data set Broker 3b: Payment for 4a: Data set target list Data order 4: Payment 6: Consumer Analytics for data set payment 4: Target list Provider 7: Payment data for services 1: Conditions 5: Payment 1: Request 2: Agree to for 2b: Agree to analysis conditions 5: Preliminary data set conditions 6: Analytics User profile 2a: Conditions 3: Data Set 3: Consumer data set 4: Click Data Retailer 6: Product (Data Collector) Attribute or Service 6: Adapted4: View Offer data 6: Message Verifier 4: Payment 5: Inventory 3: Agreement 7: Order Position to terms of 5a: Payment use 4a: Verification Confirmation 2: Request 2: Payment 1:Click request 6b: Request attribute request data w/Token response 4: Proof of verification attribute w/ token 2:Terms 3:Network 1: Order of use 2: Request address network Network 5a: Formal address 6: Proof of Address use rights attribute Provider 4b: Verification request w/ Token 3: Request proof of 5a: Requests attribute 5b: Use rights Authentication (Password or OTP) Payment Processor Individual 5b: Authentication 8: Ads (Password or OTP) Publisher (media) 6a: Reply to verification 3: Experience request w/ Token 2: Click Data 1: Agreement to 5b: Payment 1: Attention terms of use Confirmation 2: Terms of use 3: Payment data Data Aggregator (for individual)

We engaged in small group dialogues aboutthe following 4 questions… Do you want to see your data? Want to see data? Why wouldn’t you want to! i.e. looking at your $$ - informative to self what you remember + where Yes, want to see data. What to know whos lists we are on. Worried about personal crime YES

Do you want control over it?6 yes!Let them pay us every time they useour data. That would limit the amount ofdata they collect.YES

What should be the terms ofsharing on data?What kind of data to share? + with whom?StateFarm tracking systemRelease form – stealing identityHow control permissions?Duration?Erroeous assuptions made from clicking/followingdataGoogle is asking for to much info collecting a lot ofdata.Bing is better now.Circles common termonology. Body of Standards

How can your data be monetizedethically?With PermissionAnonymouslyResearch purposes – leverage for progressData not linked to a personHealthcare – how regulate collectionsLet them pay us every time they use our data. Thatwould limit the amount of data they collect.You can share data as long as it is anonymous

Back to my presentation…. HUMAN DIGNITY RESPECT FOR CONTEXTSOCIAL GOODSMART CITIES HOW TO MONETIZE

Personal Data Ecosystem Consortium We connect companies that empower people to collect, curate and derive value from their personal data.

Vendor Relationship Management

PII NO PIIInfomediary Markets

PII NO PIIData Aggregation Markets

Personal Data Ecosystem Consortium We connect companies that empower people to collect, curate and derive value from their personal data. Publisher of the monthly Personal Data Journal. Kaliya

ID & Data presented at SDForum TechWomen

by Kaliya Hamlin on Aug 05, 2012

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ID & Data presented at SDForum TechWomen Presentation Transcript