1. SUBMITTED TO: - SUBMITTED BY: -
JIWAJI UNIVERSITY BHOOPENDRA PATHAK
GWALIOR (MP.) M.B.A. (III SEM)

2. DECLARATION
I Bhoopendra pathak declare that the Project Report entitled “DMAT SERVICE IN KCL “with
special reference to “ Karvy Consultant LTD”. And its competitive funds are submitted by me in the
partial fulfillment of Master of Business of Administration from Maharana Pratap College of Technology
Gwalior.
I further declare that all the information, facts & figures furnished in this project Report are based
on my intensive research findings.
Bhoopendra Pathak
M.B.A.III sem.
M.P.C.T. Gwalior

3. ACKNOWLEDGEMENT
I take this opportunity to express my gratitude to Mr. NITIN TEMAK (Brach Manager) for
assigning this important project to me.
I am very grateful to Mr.Avnish sir, Mr. Jitu sir, Mr. Sandeep sir, and I am also thankful to
Mr. Kanik karkhur sir and staff member of KCL for their valuable suggestions in the execution of
project work.
Finally, I would like to express my sincere Thanks to Mr. N.C. JAIN (H.O.D. of MPCT M.B.A. Dept.)
who gave me a proper guidance & support to complete my project.
I would like to thanks to Mr. Umesh Sharma Sir, Mr. Sourab Goyal Sir, Trilok sir, and I am
also thankful to Miss Gunjan Tiwari Madam and all faculty of M.B.A. Dept for his guidance given
during the project.
Lastly, I am grateful to all the respondents who helped me by providing the information & giving
their valuable time.
Bhoopendra Pathak
M.B.A.III sem
M.P.C.T. Gwalior

4. PREFACE
Education becomes more meaningful when its theoretical aspects are
combined with the practical experiences .This provides an opportunity to the student
to improve there understanding of the studies.
Master of business administration of finance is course which combines with
theory and its application as its contents of study in the field of management as a
part of this course every aspirant has to go undergo AT LEAST FIVE WEEKS
“Summer Training” in organization of repute the purpose of this training is to
expose the student of management to real business situation and to provide insight
in to the various functions carried out with in the organization.
I am fortunate enough to gat the opportunity of my “Summer Training” in
the “KARVY CONSULTANTS LTD.”.

5. CONTENT
About Karvy consultants ltd.
Company profile.
Organization
Karvy group.
Quality policy of the karvy.
Strategy of the company.
Developments activities.
Achievements.
Karvy security ltd.
Demat account overview
Demat services of karvy.
Research Methodology.
Types of Research
Sources of data.
Tools used.
Objectives of the project.
Significance of project.
Limitation of the project.
Data collection.
Customer satisfaction
Findings
Conclusion
Recommendation.
Bibliography

6. COMPANY PROFILE
The four chartered accountants founded Karvy Consultants Limited in 1982. A
group of Hyderabad based practicing Chartered Accountants started Karvy taxation
services initially. Later, it forayed in to the register and share transfer activities and
subsequently into financial services. All along Karvy’s strong work ethics and
professional background leveraged with information technology enabled it to deliver
quality to the individual.
A decade of commitments, professional integrity and vision helped Karvy
achieve a leadership position in its field when it handled the largest number of issue
ever handled in the history of the Indian Stock market in a year. Therefore, Karvy
made in roads into a host of capital market services corporate and retail, which
proved to be a sound business synergy. Today Karvy has access to million of
shareholder, beside companies, banks, financial institution and regulatory agencies.
Over the past one and half decade, Karvy has involved as a veritable link between
industries, finance and people. In January 1998, Karvy became the first Depository
participants in Andhra Pradesh. As ISO: 9002 Company,
Karvy ranks among the top player in almost all the fields it operates. Karvy
Computershare Limited is India’s largest Registrar and Transfer Agent with a client
base of nearly 500 blue chip corporate, managing over 2 crore accounts. Karvy Stock
Brokers Limited, member of National Stock Exchange of India and the Bombay Stock
Exchange, ranks among the top 5 stock brokers in India. With over 6, 00,000 active
accounts, it ranks among the top 5 Depositary Participant in India, registered with
NSDL and CDSL. Karvy Comtrade, Member of NCDEX and MCX ranks among the top
3 commodity brokers in the country. Karvy Insurance Brokers is registered as a
Broker with IRDA and ranks among the top 5 insurance agent in the country.
Registered with AMFI as a corporate Agent, Karvy is also among the top Mutual Fund
mobilize with over Rs. 5,000 crores under management. Karvy Realty Services, which
started in 2006, has quickly established itself as a broker who adds value, in the
realty sector. Karvy Global offers niche off shoring services to clients in the US. Karvy
has 575 offices over 375 locations across India and overseas at Dubai and New York.
Over 9,000 highly qualified people staff Karvy.

8. ORGANISATION
Karvy was started by a group of five chartered accountants in 1979. The
partners decided to offer, other than the audit services, value added services like
corporate advisory services to their clients. The first firm in the group, Karvy
Consultants Limited was incorporated on 23rd July, 1983. In a very short period, it
became the largest Registrar and Transfer Agent in India. This business was spun off
to form a separate joint venture with Computer share of Australia, in 2005. Karvy’s
foray into stock broking began with marketing IPO’s, in 1993. Within a few years,
Karvy began topping the IPO procurement league tables and it has consistently
maintained its position among the top 5. Karvy was among the first few members of
National Stock Exchange, in 1994 and became a member of The Stock Exchange,
Mumbai in 2001. Dematerialization of shares gathered pace in mid-90s and Karvy
was in the forefront educating investors on the advantages of dematerializing their
shares. Today Karvy is among the top 5 Depositary Participant in India.
While the registry business is a 50:50 Joint Venture with Computer share of
Australia, we have equity participation by ICICI Ventures Limited and Barings Asia
Limited, in Karvy Stock Broking Limited. Karvy has always believed in adding value to
services it offers to clients. A top-notch research team based in Mumbai and
Hyderabad supports its employees to advise clients on their investment needs. With
the information overload today, Karvy’s team of analysts help investors make the
right calls, be it equities, mf, insurance. On a typical working day Karvy:
* Has more than 25,000 investors visiting our 575 offices
* Publishes / broadcasts at least 50 buy / sell calls
* Attends to 10,000+ telephone calls
* Mails 25,000 envelopes, containing Annual Reports,
Dividend cheques/ advises, allotment / refund advises
* Executes 150,000+ trades on NSE / BSE
* Executes 50,000 debit / credit in the depositary accounts
* Advises 3,000+ clients on the investments in mutual funds
First ISO - 9001: 2000 Certified Registrar in India

9. KARVY GROUP
Karvy group comprises the following:-
KARVY CONSULTANTS LIMITED –
As the flagship company of the Karvy Group, Karvy Consultant Limited has
always remained at the helm of organization affairs, pioneering business policies,
works ethic and channels of progress. Karvy as a leader in the registry business now
transferred this business into a join venture with Computer share Limited of
Australia, the world’s largest registrar. Today, we service over 6 lacks customer
accounts in this business spread across over 250 cities/towns in India and are ranked
amongst the largest Depository Participant in the country, Deal in Register and
investment services. We are rated as India's "Most Admired Registrar" for overall
excellence in volume management, quality processes and technology driven services.
Our services include Initial Public Offers (IPO’s) processing, share holder servicing,
effecting corporate actions, investor information services and host of technology
enabled services to facilitate efficient and effective service delivery.
KARVY STOCK BROKING LIMITED –
They offer trading on a vast platform – National Stock Exchange, Bombay Stock
Exchange and Hyderabad Stock Exchange. Information is given as a constant
feedback to our customers, through daily reports delivered thrice Daily- The Pre-
session Report, where market scenario for the day is predicated, the Mid- session
Report, times to arrive during lunch break, where the market forecast for the rest of
the day is given and the Post- session Report, the final report for the day, where the
market and the report itself is reviewed. To add to this repository of information, we
publish a monthly magazine “Karvy------ The Finapolis” Which analyzes the latest
stock market trends and takes a close look at the various investment options, and
product available in the market while a weekly report, called “Karvy Bazaar Baatein”

10. keeps you more informed on the immediate trends in the stock market. In addition,
our specific industry reports give comprehensive information on various industries.
Beside this, we also offer special portfolio analysis packages that provide daily
technical advice on scrip’s for successful portfolio management and provide
customized advisory services to help you make the right financial moves that are
specifically suited to your portfolio.
The institutional broking arm of KARVY Stock Broking offers corporate houses
and institutions dealing capabilities on India leading stock exchanges (NSE and BSE)
in the cash and derivatives segments. This unit has devised a process driven
approach to address the needs of institutional investors who have unique and
specialized investment needs.
The institutional broking services desk is a specialized business unit at KARVY
that operates out of Mumbai, the financial capital of India and is staffed with best-of-
industry equity market professionals and highly skilled dealers. KARVY also supports
institutional traders through their institutional sales and research teams with
information and insightful reports on stocks, sectors and industry verticals. KARVY’s
institutional broking clientele include some major domestic Mutual Funds, Insurance
Companies, Banks and FII’s in India.
KARVY INVESTORY SERVICES LIMITED –
Karvy Investor Services Limited, a SEBI registered Merchant Banker is a 100%
subsidiary of Karvy Consultants Limited and is among the top 10 merchant Bankers
in India today. The parent Company i.e. Karvy Consultants Limited was founded by a
group of professionals in 1982 and today it has evolved as integrated financial
services company of repute, offering various financial services to suit every
requirement/need of our customers. By virtue of its access to millions of Indian
Shareholders, in addition to companies, banks and financial institutions, Karvy has in
the process built up a positive reputation with regulatory authorities and other
government agencies. Our emphasis on the quality of the services, we offer, has
been instrumental in helping us to attain the leadership in the financial services
sector.
We have a track record of handling 70 public/rights issues as Merchant
Bankers. During the last two years we have handled the share buyback issues of TTK
LIG Limited, Sirpur Paper Mills Limited, Bhagyanagar Metals Limited, A V Thomas
Group-Nelliampathy Tea and Produce Company Limited, Chordia Food Products

11. Limited, Heritage Foods (India) Limited, Titanor Components Ltd, Punjab
Communications Limited, etc. to name a few.
We have also handled/are handling the Rights/Public issues of Dhanalakshmi
Bank, Dhandapani Finance, Moschip, Karur Vysya Bank, Lux Hosiery Industries Ltd,
Sah Petroleums Limited, Paradyne InfoTech Limited, Yash Papers Limited, SPL
Industries Limited, Provogue (I) Limited, Tulip IT Services Limited, Gati Limited as
lead managers to name a few. We have also been appointed as advisor to some of
the GOI disinvestments. We have actively marketed bond issues of corporations from
the States of Maharashtra, Karnataka & Gujarat and debt issues of all the Financial
Institutions like IDBI, ICICI, IFCI, REC, PFC, SIDBI, etc.
As an Investment Banker, Karvy provides;
• Management of Capital Issues
• Management of Buybacks, Takeovers and Delisting offers
• Private Placement of Debt and Equity
• Mergers and Amalgamations, • Loan Syndication
KARVY COMMODITIES BROKING PRIVATE LIMITED-
Focused on taking commodities trading to new dimensions of reliability and
profitability. We have made commodities trading, an essentially age-old practice, into
a sophisticated and scientific investment option.
Here we enable trade in all goods and products of agricultural and mineral
origin that include lucrative commodities like gold and silver and popular items like
oil, pulses and cotton through a well-systematized trading platform. Our
technological and infrastructural strengths and especially our street-smart skills make
us an ideal broker.
Our service matrix is holistic with a gamut of advantages, the first and foremost
being our legacy of human resources, technology and infrastructure that comes from
being part of the Karvy Group.
Our wide national network, spanning the length and breadth of India, further
supports these advantages. Regular trading workshops and seminars are conducted
to hone trading strategies to perfection. Every move made is a calculated one, based
on reliable research that is converted into valuable information through daily, weekly
and monthly newsletters, calls and intraday alerts. Further, personalized service is
provided here by a dedicated team committed to giving hassle-free service while the

12. brokerage rates offered are extremely competitive. Our commitment to excel in this
sector stems from the immense importance those commodities broking has to a
cross-section of investors, farmers, exporters, importers, manufacturers and the
Government of India itself. Visit us at www.karvycomtrade.com
KARVY MUTUAL FUND SERVICES
Investment is the stepping stone to achieving one's financial dreams. Mutual
funds offer an opportune way to long-term wealth creation. However, with more and
more funds flooding the market, the task of selecting the most suitable scheme gets
even more complicated. Mutual Fund Advisory Service at Karvy guides you through
this maze and ensures that your investments are backed by our quality research.
We, at Karvy help you to reach your goals by offering:
* Products of 33 AMCs
* Research reports (existing funds & NFOs; strategy reports etc.)
* Customized mutual fund portfolios
* Portfolio revision (depending on changing market outlook and evolving
trends)
* Access to online consolidated portfolio statement
IPO INTRODUCTION PVT LTD
An Initial Public Offer (IPO) is a means of collecting money from the public by a
company for the first time in the market to fund its projects. In return, the company
gives the share to the investors in the company.
In an IPO, the Lead managers decide the price of the issue. In a book building
offer, the syndicate members decide the indicative price range and the investors
decide the price of the issue through a tender method.
A draft prospectus provides the information on the financials of the company,
promoters, background, tentative issue price etc. It is filed by the Lead Managers
with the Securities & Exchange Board of India (SEBI) to provide issue details.
Overview of the draft prospectus can be seen on www.sebi.gov.in (SEBI's web site

13. click here). The final prospectus is printed after obtaining the clearance from SEBI
and the Registrar of Companies (ROC).
KARVY FIXED INCOME SECURITYIES & TRADING (K-FIST)
It was started in December 2002 with a roll out from 7 dedicated centers of
Karvy. The Retail Debt Market division which is centralized at the HO in Hyderabad
provides fixed income products to its clients and is primarily a fund based activity.
The deal sizes vary from Rs.10,000 to Rs.5 cores.
Products - Central Government securities, State Development Loans, State
Guaranteed bonds, Public Sector Undertaking Bonds, Financial Institution Bonds, and
Bank bonds of SLR/Non-SLR category, both taxable and tax-free.
Target clients - Provident Fund Trusts, Educational & Religious trusts, charitable
trusts, and Co-operative banks, Regional Rural Banks, Corporate, and High Net worth
Individuals Standard Operating Procedures - Based on the specific needs of the
prospects Quotes of all categories of bonds are sent. The selection of instrument is
done and post negotiation (if any) the settlement date is finalized. Contract notes are
exchanged and written confirmations are obtained before initiating the trade
settlement. On the agreed settlement date, the funds and securities are exchanged
between the parties. Primarily all the trades are in the electronic mode only. The
Wholesale Debt Market division is centralized at Mumbai and is a voice based order
matching activity which is fee based. The deal size is a minimum of Rs.5 cr. And the
reporting is done on the NSE.
Products - Central Government securities, State Development Loans, State
Guaranteed bonds, Public Sector Undertaking Bonds, Financial Institution Bonds, and
Bank bonds of SLR/Non-SLR category, both taxable and tax-free.
Target clients - Co-operative banks, commercial banks, Corporate, Financial
Institutions, Insurance companies and Asset Management Companies.
Standard Operating Procedures - The dealers generate 2-way quotes during the
trading hours and match the institutional buyers and sellers. The deal contract notes
are generated and exchanged between the 2 parties. The fees are collected by
raising debit notes on a monthly basis.

14. KARVY REALITY (INDIA) LIMITED –
(KRIL) is promoted by the KARVY Group, India’s largest integrated financial
services group. The group carries forward its legacy of trust and excellence in
investor and customer services delivered with a passion for services and the highest
level of quality that align with global standards. KRIL is engaged in the business of
real estate and property services.
* Buying/ selling/ renting of properties
* Identifying valuable investments opportunities in the real estate sector
* Facilitating financial support for real estate and investments in properties
* Real estate portfolio advisory services.
KRIL is your personal real estate advisor guiding and hand holding you through
real estate transactions and offering valuable investment opportunities.
Building on the KARVY brand as a leading industry benchmark for world class
customer servicing and quality standards, KRIL brings to investors a reputation of
reliability, dependability and honesty. Our understanding of the needs and
preferences of our clients and our teams of qualified realty professionals help us to
establish fruitful relationships with buyers and sellers of properties alike.
A single stop shop for realty services offering:
* Transacting Options: Choose to buy, sell or rent properties (residential and
commercial)
* Investing Options: Give your investments a good opportunity with properties
marketed by KRIL.
* Financing Options: Get unmatched deals for financing your investment
* Research Options: We undertake valuation and feasibility studies, area
analysis and customized analysis on behalf of clients.
KRIL has ongoing relations with builders and developers across the country
which will help you place your investments in the most genuine properties for a good
value appreciation at the right place and at the right price. KRIL is committed to the
guiding principles of quality, timely service delivery, fair pricing, transparency and
integrity.
KARVY INSURANCE BROKING PRIVATE LIMITED –

15. At Karvy Insurance Broking (P) Ltd. we provide both life and non-life insurance
products to retail individuals, high net-worth clients and corporate. With the opening
up of the insurance sector and with a large number of private players in the
business, we are in a position to provide tailor made policies for different segments
of customers. In our journey to emerge as a personal finance advisor, we will be
better positioned to leverage our relationships with the product providers and place
the requirements of our customers appropriately with the product providers. With
Indian markets seeing a sea change, both in terms of investment pattern and
attitude of investors, insurance is no more seen as only a tax saving product but also
as an investment product. By setting up a separate entity, we would be positioned to
provide the best of the products available in this business to our customers.
Our wide national network, spanning the length and breadth of India, further
supports these advantages. Further, personalized service is provided here by a
dedicated team committed in giving hassle-free service to the clients.
KARVY PORTFOLIO MANAGEMENT SERVICE LIMITED –
KARVY is a premier integrated financial services provider, and ranked among
the top five in the country in all its business segments. KARVY owes its success to its
professionally managed team of experts, who have been chosen from some of the
most reputed institutions and firms across India.
In today's intricate and volatile market your investment requires constant
monitoring and attention. The demand made on your time and energy by other
business may not leave you with capacity to attend to your personal portfolio with
the degree of care you deem appropriate. We at KARVY understand your situation
and offer PMS services taking the same level of care and attention you would devote
to monitoring your portfolio.
Green Wallet is an Endeavour specially designed by Karvy to enhance the
wealth of a niche segment of investors. This service primarily meant for HNIs (High
Net worth Individuals) offers customers a wide range of schemes. These unique
schemes seek to achieve higher returns through broad based participation in equity
markets. This is achieved by creating a diversified equity portfolio of small, medium
and large capitalized companies.

16. KARVY DEPOSITORY SERVICES LIMITED –
Stock Broking Limited provides depository services to investors as a Depository
Participant with the National Securities Depository Limited (NSDL) and Central
Depository Services (India) Limited (CDSL). The Depository system in India links
Issuers, National level Depositories, Depository Participants and Clearing Houses /
Clearing Corporation of Stock Exchanges. Our demat services are accessible through
any of our network of over 575 branches / investor service centers located in over
375 cities and towns across the country.
Our demat services business has the distinction of having all its operations ISO
9001: 2000 certified with state-of-the-art technology and operations capabilities. Our
demat services has innovated over time and we provide online access to account
statements and transaction alerts through SMS to its clients.
KARVY’s Demat services offer you a secure, convenient and paperless way to
keep track of your investments in shares and other security instruments over time,
without the hassle of handling paper based transcripts.
We provide the following services:
* Dematerialization of Shares
* Dematerialization of Shares
* Transfer of Shares
* Pledging of Shares
* Electronic Custodial Services
* Maintenance of Beneficial Holdings
* Electronic Credit against Corporate Actions

17. QUALITY POLICY OF THE COMPANY:-
To achieve and retain leadership, Karvy shall aim for complete customer
satisfaction, by combining its human and technological resources, to provide superior
quality financial service, in the process, Karvy will strive to exceed customer’s
expectation.
Quality Objectives:-
As per the quality policy, Karvy we’ll:
 Build-in-house processes that will insure transparent and harmonious relationship
with its clients and investor to provide high quality of services.
 Establish a partner relationship with its investors service agent and vendors that will
help in keeping up it commitments to the customers.
 Provide high quality of work life for all its employees and equip them with adequate
knowledge and skills so as to respond to customer’s needs.
 Continue to uphold the values of honesty and integrity and strive to establish
unparalleled standard and business ethics.
 Use state-of-the art information technology in developing new and innovative
financial products and services to meet the changing needs of investors and clients.
 Strive to be a reliable source of value-edit products and services and constantly
guide the individuals and institutions in making judicious choices of same.
 Strive to keep all stakeholders (share holders, clients, investors, employees, suppliers
and regulatory authorities) proud and satisfy.

18. STRATEGY OF THE COMPANY:-
Karvy believes that the foremost ingredient for success in the has been the co-
operation ability to continuously evolve both organizational structure and product
offerings, thereby remaining on the cutting financial services.
Karvy believes that three capitals viz., financial, human and technology, would drive
the financials services sector in the future and draw the boundaries for achieving
leadership.
Karvy believes that customized solutions are now the key drivers for market share
and profit margins.
DEVELOPMENT ACTIVITIES:-
Karvy has sought to broaden the scope of its activities by examining all sectors of the
economy and by introduction new concepts, new instruments and in some cases new
institution to response to perceived needs. In this regards, karvy developmental
activities have encompassed such diverse areas as financial investment, insurance,
depository participant’s services, skill development activities etc.
It has also been a pioneer in setting up PAN. TAN services, and also setting
up specialized institution in certain key sections.
1. TIN facilitation centre.
2. Stock broking centre.
3. Financial centre.
4. Banking centre.
5. Registrar of the issues.
A separate department is present with the sole intent of providing financial
services to various charitable, educational and social welfare organizations.

20. ACHIEVEMENTS:-
 Largest mobilize of funds as per PRIME DATABASE.
 First ISO- 9002 certified Registrar in India.
 A category- 1- Merchant banker.
 A category- 1- Registrar to public issues.
 Ranked as “the most admired Registrar” by MARG
 Handled the largest –ever public issue-IDBI.
 Handled over 500 public issues as Registrars.
 Handling the reliance account, this accounts for nearly 10 million account holders.
 First depository participants in Andhra Pradesh.
 Major issues managed as arrangers:
o Kerala state Electricity Board.
o Power Finance Corporation.
o A.P. water resources development corporation
o A.P. state electricity board.
o Haldia petrochemicals Ltd.
 Major issues managed as co-managers.
o Indus land Bank Ltd.
o ICICI Bonds-March97.
o ICICI Bonds-dec.97.
o ICICI safety Bonds-April 98, July98, Oct.98, Dec.98, Jan.99.
o The Jammu & Kashmir BankLtd.
 Major issues handled and registrar to issues.
o IDBI equity
o Morgan Stanley mutual fund
o Bank of Baroda
o Bank of Punjab Ltd.
o Corporation Bank.
o Indus land Bank Ltd.
o Jammu & Kashmir Bank Ltd.
o Housing and Urban development corporation (HODCO) Ltd.
o Madras Refineries Ltd.
o BPL Ltd.
o Birla 3M Ltd.

21. o Essar shipping Ltd.
o Essar stels Ltd.
o Hindustan Petroleum Corporation Ltd.
o Infosys technologies Ltd.
o Jindal Vijay Nagar Steels Ltd.
o Nagarjun fertilizers and chemicals Ltd.
o Rajshree Polyfil LTD.
KARVY SECURITIES LTD
Karvy has secured over Rs. 500 crore in the following debt issues
 Andhra Pradesh Road Development Corporation Ltd.
 ICICI Bonds ( Private placement )
 ICICI Bonds-96.
 ICICI Bonds- 97-I
 ICICI Bonds-97-II.
 ICICI Safety Bond-March 98.
 ICICI Bond 96.
 IDBI Flexi Bond-I
 IDBI Flexi Bond –II
 IDBI Flexi Bonds –III
 Kerala state electricity Board.
 Krishna Bhgya Jala Nigam Ltd.
 Power Finance Corporation Ltd.
 Andhra Pradesh Water Resources Development Corporation
 Andhra Pradesh state Electricity Board.

22. OVERVIEW OF DEMAT ACCOUNT

23. DEMAT ACCOUNT:-
Demat account is very much similar to saving current account of a bank, with the
only difference being that it deals with securities in electronics form and not money
.’’A demat account is just polite farewell to paperwork and a warm welcome to
greater efficiency and for that matter, security. A Dmat account a unique, capital-
market-investor-oriented
Benefits of the Demat account:-
 No loss of share certificates.
 No delay in transfer of shares.
 No possibility of forgery on various document dealing to bad deliveries, legal
disputes.
 No possibility of theft of share certificates.
 No prevalence of fake certificates in the markets
 No mutilation or loss of share certificates in transit.
 You can also receive your bonuses and rights into your depository account as a
direct credit, thus eliminating risk of loss in transit.
 You can also expect a lower interest charge for loan taken against demat shares as
compared to interest for loan against physical shares .this could result in a saving of
about 0.25% to 1.5% some banks have already announced this .
 RBI has increased the limit of loans against dematerialized securities as collateral to
rs.2 mn per borers as against Rs.1 mn per borers in case of loans against physical
securities.
 RBI has also reduce the minimum margin to 25% for loans dematerialized securities
as against 50% for loans against physical securities

24. DEMAT SERVICES OF KARVY

25. DEMATERIALISATION
Dematerialisation is a process in which you can convert physical share
certificates into electronic shares. Shares should have been transferred in your name
/ joint names before sending it for dematerialisation.
You have the option to hold shares either in the physical OR in the
dematerialized form. This is as per the Depositories Act, 1996.However, when you
buy shares you may receive delivery in the demat form as per the option of the
seller.
REMETRIALISATION:
It is the process by which a client can get his electronic holdings converted
into physical certificates. The client has to submit the rematerialisation request to the
DP with whom he has an account. The DP enters the request in its system which
blocks the client’s holdings to that extent automatically. The Issuer / R& T agent
then prints the certificates, dispatches the same to the client and simultaneously
electronically confirms the acceptance of the request to NSDL. Thereafter, the client’s
blocked balances are debited.
PLEDGE:
To deposit personal property as security for a personal loan of money. If the loan is
not repaid when due, the personal property pledged shall be forfeit to the lender. A
client (pledged) having a beneficiary account with a Depository Participant can
pledge securities in electronic form against loan / credit facilities extended by a
pledge, which too has a beneficiary account with a Depository Participant.

26. HOW TO OPEN KARVY DEMAT ACCOUNT
Step 1. Account opening forms are available at all karvy centers fill up the account
opening form and submit the same with some formalities. If your shares are held in
joint names, the account should be opened in the same order of names.
Step 2. An account number will be allotted to you which have to be quoted in all
your future demat related correspondence with Karvy.
Step 3. Submit a dematerialization request form (DRF) for the conversion of the
shares certificates into electronic form.
Step 4. After the necessary verification has been done by the registrar/ company, an
appropriate entry is made into your demat account.
FORMALITIES THAT ARE REQUIRED TO BE COMPLETED TO OPEN A
ACCOUNT:-
To open a Depository Account, you have to submit the duly filled in
Account Opening form along with the following documents:
Residential Proof - Copy of Ration Card, Passport, Driving License, Telephone Bill,
Electricity Bill or Rental Agreement
Photo Identity Proof - Copy of Driving License, Passport or Ration Card
Why to open a demat account with karvy?
Karvy is India’s premier financial institution. It was setup in1982 and today
has and first depository participants ,no.1 registrar and ISO 9002 company in India
.And also has many achievement with over 10 lakh investors having entrusted to
keep stock there. Moreover, you have the convenience of operating you demat
account from any of the karvy centers spreading across 46 cities in India
Online Demat service in karvy: -
Karvy provide facility to online demat services

27. Karvy’s electronic Custodial Services are:
Convert your physical holding into electronic holding (which is called
"dematerialisation" of securities)
Keep custody of your holdings in electronic form.
Transfer the shares in the electronic form from one account to another.
Facilitate pledge of your electronic securities.
Give electronic credit of new share allotments such as public issues, bonus, rights
etc.
Convert your electronic holding into physical holding (which is called
"rematerialisatoin of securities.
Buying and selling of shares by karvy’s Demat account:
After you open an account with karvy, you can buy and sell shares in
electronic form .in order to sell shares in the demat mode you need to provides your
depository with the number of shares sold by you.
When you share in the depository mode, you must, similarly provide the
depository with the details so that shares purchased will be credited to your account.
It is advisable to give a standing instruction at the time of account opening to
automatically receive the credit to your demat account.
The debit or credit to your account is affected immediately after the se
Benefit by selling demats shares:-
Brokers have no fear of bad delivery while selling demat shares. Due to this, they
offer lower brokerage to you.As bad deliveries are eliminated shares is not returned
due to objections, resulting in saving of costs and follow up.
Why should I buy shares in the demat form”:-

28. The single biggest reason over buying shares in the physical form is that demat
shares credited to your account within 2 to 3 days after the end of the settlement.
This is unlike the average 30 to 40 days taken in receiving back physical shares from
the R&T Agent and sometimes with objections.Further; possibility of loss or theft of
the certificates is eliminated. This is in addition to the 0.50% stamp duty savings,
which works out to Rs.50 for transfer of shares worth of Rs.1ttlement...
By demat account you can get following facilities:-
 Transaction statement: you can view transaction in your account for a period of
15 days. Various options are available in transaction statement when you want.
 Status of request: you can also get status of your transactions by status or
Requests.
 Personal details: provides your various client related information like client name,
client address, joint holders name, account type, bank account details for a give
client id.
 Customer ledger: all your financial transactions pertaining to your demat account
like Bills, Payments, waivers etc. are available in customer ledger.
How will I know that karvy has updated my account after each transaction?
Karvy will provide you a statement account periodically.
DRF
In order to get your shares converted from the physical to the electronic form, you
have to submit your certificates alongwith a request form asking for the conversion.
This request form is called a DRF or a Demat Request Form.

29. DEPOSITORY SERVICE CHARGES FOR RESIDENTS RETAIL CUSTOMERS
AND CORPORATE:
S no. Charge Head Standard Frequent/
Charges Sub-brokers
1. A/c opening. Rs. 100 Rs.100
2. Annual service charge. Rs.300 RS.1250
3. Custody Fee( an A/c with ISINs will Rs.2.25 per ISINs RS.2.25 per
be assume to have one ISIN) per quarter ISIN per quarter
4. Agreement stamp paper As per respective As per
state Act respective state
Act
5. Buy- Market and Off-market (%of 0.02 %( Min. Rs. Nil
transaction value of each ISIN)- 20)
maximum rs. 500/- for debt
instrument.
Sell –market and off – market (%of ………………………..0. ………………...0.0
transaction value of each IsIN)-Max 04%( Min Rs.10 ) 2% (Min Rs. 5 )
Rs. 500 for debt instrument for each instruction for each
instruction
6. Rejection / fails. Rs. 20 Rs 10
7. Extra charges for processing of Rs.10per IsIN / R. 10 per ISIN
TIFDs Submitted late (%of
transaction value )
* On the execution date (accepted
at clients risk )
8. For each request form. Rs. 35 Rs. 35
9. Extra for each certificate. Rs. 2 Rs.2
10. Dematerialization. Rs.20 Rs.20
11. Closure of account. Nil Nil
12. Pledge creation / closure/ o.o2 % ( Min 0.02% (Min Rs.
confirmation/ invocation (%Of value Rs.20) 20)
for each ISIN in each request).
13. Addition account statement. Rs.20 Rs.20

30. NSDL CHARGES ARE CHARGEABLE EXTRA AT ACTUAL .PRESENT NSDL CHARGES
ARE:
Sell-Market and Of - Market Rs. 8/-per debit instruction nil for commercial
paper and short term debt instruments.
Remat Rs. 10/-per certificate
Pledge Creation Rs.25/-per instruction
Custody Fee( on the basis of ISINs Rs. 1/-per ISINs
in the account on the last Saturday
of each month)
 The value of shares and charges and calculated as per NSDL formula and rates.
 There will be a charge of Rs.100/-for dishonor of any cheque . The depository
services are liable to discontinuation if Karvy is unable to recover charges from the
customer, for any reason whatsoever. There will be a charge of Rs. 100/- resumption
of services in such cases.
 Any service, which is not mentioned above, will be charge separately as per the rates
applicable from time to time.
 Karvy reserves the right to revise the tariff structure from time to time with a notice
of 30 days. The notice may be given by ordinary post or by an advertisement in a
national daily.

31. RESEARCH METHODOLOGY
The main objective of a research is to find out the truth which is hidden and which
has not been discovered. According to advance learner’s dictionary of current English
the definition of research is:-
“A careful investigation or enquiry especially through search for new facts in any
branch of knowledge”
1. Marketing research:-
Marketing managers often commission formal marketing studies of specific problems
and opportunities. They may request a market survey, a product preference test, or
an advertising evaluation.
Marketing research is the function which links the consumers, customers and public
to the marketer though information- used to identified and define marketing
opportunities and problems, generate ad evaluate marketing actions :- monitor
marketing performance and improve understanding of marketing as a process.
Effective marketing research includes five steps, which should be kept in mind to
conduct a marketing research in a perfect manner.
a. Define the problem and research objective.
b. Develop the research plan.
c. Collect the information.
d. Present the findings.
Types of research
The customer research was carried out in two phases:
a. An exploratory research was carried out to know what customer looks for in
financial company and whether customers are satisfied or not with there products

32. b. the other was a diagnostic study to identify the factors responsible for
satisfactions or dissatisfaction of customer .
SOURCES OF DATA
The data needed data this study has been collected from two main sources :-
1. Primary sources.
2. Secondary sources.
Primary data has been collected through wall –structured Tele marketing,
campaigning, direct interview method.
Secondary data has helped in collecting information regarding history of the
company, division of the company etc. of market position of other financial
companies
TOOLS USED
Whatever we design of research study it is necessary to collect
relevant data. theus it is useful to consider methods of collecting data and the quality
of information produced,
a. Questionnaires:- It is the basic methods of collecting data in marketing research .
Questionnaires are the basis method of collecting data in marketing research.
Questionnaires are distinguished by the facts that asking question to people who
have the desired information collects data. When questioning researches collects
data ask questions. They keep track of the objects or actions in which they are
interested. Sometimes individual makes the observation on the other occasions
mechanical devices note and record the desired information.
In this study the data was collected by means of questioning since the method of
observation is also used for checking the awareness regarding the financial products.
The questionnaires were filled by using tested personal interviews.

33. b. Contact methods:- to get information contacts is necessary it can be either by
telephone or by personal contacts. I prefer personal interview method to get the
necessary information from the people. The data was collected through personal
interview by asking the questions.
c. Telemarketing:- To get information I also use this method by calling them through
telephone in their homes, offices, institutions etc. and made them aware from the
demate and the financial product.

34. OBJECTIVES OF THE PROJECT
1. To know the opinion of the consumer regarding the demate and financial product.
2. To know what consumer look for while denmating their shares.
3. To know the satisfaction/dissatisfaction level of consumers towards the financial
companies.
4. To know the factors responsible for the satisfaction/dissatisfaction of the consumers
5. To know the potential market of the karvy.
SIGNIFICANCE
This area demands maximum benefits at minimum cost. An investor as to
decide in this electronic trading environment where he is sake with his share holding
and where we can get best service at minimum cost. So my study is about whether
the consumer is satisfied with all these services that he is getting from different
depository participant in Morena and Gwalior
Consumer satisfaction can be defined as more that expected that is one get
more what he is expecting. So an investor finds himself satisfy when he get services
at there home and in the because share market is the moist volatile market.
LIMITATION
 Due to short time I was not able cover all area.
 Not financially support given by the company.
 Due to lack of awareness and interest on the part of respondents created problem in
the collection.

35. DATA COLLECTION:
I collect the data through questionnaire, which is fill up by the people of the Morena
and Gwl. City. the purpose of data collection is know the satisfaction of customer
towards the Demat services in Gwalior .The questionnaire is fill up the 75people.
In data collection I asked the some question about the satisfaction of customer
toward the demat services.
DATA ANALYSIS
I have analyzed the data in following manner using following satisfaction and
dissatisfaction grounds:-
1. Choosing criteria.
2. Dissatisfaction ground.
3. Rating among companies.
4. No of a/c opened in Morena.
SAMPLING APROACH
There are basically two approaches to sampling:-
a. Probability Sampling.
b. The sampling for the Customer’s Survey was selected by random sampling. Random
number was generated for selecting the sample. A sample size of 50 customer’s
survey.
c. Description of the coverage.

36. I have covered the local area of Morena.

37. CUSTOMER SATISFACTION
1. Name
2. Gender
3. Occupation
4. Age
Yes No
60% 40%
70%
60%
60%
50%
40%
40%
Series1
30%
20%
10%
0%
Yes No
B) Do you know about the demat account ?
Yes No
40% 60%

38. 70%
60%
60%
50%
40%
40%
Series1
30%
20%
10%
0%
yes No
(C) Why do You invest in share market?
Profile For general Other(tax
investment saving)
90% 10% ---
100%
90%
90%
80%
70%
60%
50% Series1
40%
30%
20% 10%
10% 0
0%
Profile For Other (Tax
General Savings)
Investment
D) What do you think Demat account is safe?
Yes No Can’t say
40% 20% 40%

39. 45%
40% 40%
40%
35%
30%
25%
20%
20% Series1
15%
10%
5%
0%
yes No can't say
D) Why you choose Karvy Demat service?
Good will Charges Service Safety
25% 30% 20% 25%
35% 30%
30% 25% 25%
25% 20%
20%
Series1
15%
10%
5%
0%
ill
es
y
es
et
w
rg
ic
f
od
Sa
rv
ha
go
Se
C
E) What type of Karvy Demat service?

40. Highly satisfy Satisfy Dissatisfy
60% 30% 10%
70%
60%
60%
50%
40%
30% Series1
30%
20%
10%
10%
0%
highly satisfy Dissatisfy
satisfy
F) Reason for Dissatisfaction:-
Charge Less Lack of Recently
Awareness Trading
5% 20% 70% 5%
80% 70%
70%
60%
50%
40% Series1
30% 20%
20%
10% 5% 5%
0%
g
s
s
ly
n
ge
es
nt
di
en
ar
ce
ra
Ch
T
ar
Re
aw
of
ck
ss
La
Le

41. Comparative study of Demate Account investment (occupational
investment)
OCCUPATION INVESTMENMT
Service group 45%
Business group 40%
Other 15%

42. Comparative study Demat account awareness*(Age group)
Age group Awareness
20-30 year 20%
30-40year 40%
More than 40 year 40%
45%
40%
35%
30%
25%
20%
15%
Series1
10%
5%
0%
20-30 30- More
year 40year than 40
year
FINDINGS
1. People are interested in share market by but they are not much aware about the
share market procedure.
2. The money problem with share market a big problem
3. Trading problem is also a big problem.
4. Other group people like agricultural are not aware and interested in share market.

43. RECOMMENDATIONS
The detail study of the project idea to the following recommendation:-
1. The company should come up with some good strategies to create awareness among
people regarding the financially Demat.
2. The company as soon as possible should try to convert itself into a bank so that
many people come in contract and joint with company.
3. They should try to provide some extra services to their customers.
4. The company should concentrate more on after sales services.
CONCLUSION
Concerning my project title “CONSUMER SATISFACTISFACTION REGARDING
DEMAT SERVICES IN MORENA” the survey conducted by me as I found that the
consumer satisfactions the only way for the success of any organization in the
present time. And I came to the following conclusion which is as follows –
1. Response was very good from the customer regarding financial product because in
this time every one wants more return on less investment and in case of demat they
want true time to open the demat ( like at the time of issues ).
2. Karvy gaining good response in the demat field by providing good services.
3. I concluded by this that research that services and returns got more importance than
goodwill.
4. In the last six month it has opened the maximum number of Demat account at the
time of new public issues than any other companies.
5. I also conclude that many financial services at one place is the another reason of its
popularity .

44. BIBLIOGRAPHY
Books:
1. Sharma D.D. Marketing Research, 3rd Edition, Publication Sultan Chand & Son
Publication.
2. Kothari C.R. Research Mythology, 3rd Edition, New age Publication.
3. Kotler Philip Marketing Management, millennium Edition, Prentice Hall inc.
Publication.
4. Kanuk & Shiftmen, Consumer Behaviour, 4th Edition, Tata Mc Graw Hill Publcation.
Websites:-
www.karvy.com
www.nsdl .com
Magazines:
Business world.
News paper
Business line.