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Real Life Experiences with Social Media Marketing

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Opportunities for marketing Lawyer Referral Programs have grown with social media. This panel of LRIS managers will discuss their real-life experiences in “getting the word out” using these new ...

Opportunities for marketing Lawyer Referral Programs have grown with social media. This panel of LRIS managers will discuss their real-life experiences in “getting the word out” using these new and exciting options. Blogs, Twitter, Linked-In, and other social media will be discussed. Learn the tricks-of-the-trade of how to use these social media and evaluate their effectiveness in securing clients from those who have been the LRIS social media pioneers

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Real Life Experiences with Social Media Marketing Presentation Transcript

  • 1. REAL LIFE EXPERIENCES OF USING SOCIAL MEDIA Kalie Moore Lawyer Referral Service Program Administrator Alameda County Bar Association Michelle Chavez Lawyer Referral Service Director San Diego County Bar Association
  • 2. SOCIAL MEDIA IS THE NEW WORD OF MOUTH MARKETING
  • 3. STEP 1- SET YOUR BROAD GOALS
  • 4. STEP 1- SET YOUR SPECIFIC GOALS AND CREATE A TIMELINE
      • Twitter Goals
      • Facebook Goals
      • Yelp Goals
      • Blog Goals
    • Tweet daily
    • 50 followers in 30 days
    • 100 fans in 30 days
    • Create Ad Campaign
    • Set up Yelp Account
    • Five reviews a month
    • One blog post per week
    • Increased Brand Awareness
  • 5. FACEBOOK FAN PAGE Where you post Wall Comments Fans
  • 6. FACEBOOK ADVERTISING
  • 7. TARGETED ADS Location Targeting Age, Sex, Relationship Status, Interests Language Education Level, Employment Estimated Reach
  • 8. TWITTER- HOMEPAGE Where you post Where the people you follow post Following and Followers Search Trending Topics
  • 9. TWITTER- WHAT DO YOU SAY? WHO DO YOU FOLLOW? Key Concepts #- Categorize Tweets by Keyword Bit.ly-Shortens URLS
    • Follow
    • Community Partners @lawlibrary
    • Other LRIS’s @ACBALRS, @SDCBALRIS, @LA_LRIS
    • Competitors @Avvo
  • 10. TWITTER- WHO DO YOU TARGET? Find clients who are looking for attorneys by using the terms “find lawyer” and “need lawyer.”
  • 11. BLOGS
  • 12. OTHER SOCIAL MEDIA SOURCES
  • 13. GETTING FOLLOWERS
    • Newsletters
    • Email Signatures
    • Website
    • Client Correspondence
    • Add your panel members
  • 14. Track Your Results
  • 15. Monitoring Your Campaigns
  • 16. Monitoring Your Facebook Campaign Impressions Cost/Click
  • 17. QUESTIONS ?
    • Kalie Moore
    • Alameda County
    • Bar Association
    • [email_address]
    • 510 302-2210
    • Michelle Chavez
    • San Diego County
    • Bar Association
    • [email_address]
    • 619 321-4150