Kali's  Personal  Brand  Plan
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Kali's Personal Brand Plan

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Check out my personal brand plan!

Check out my personal brand plan!

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Kali's  Personal  Brand  Plan Kali's Personal Brand Plan Presentation Transcript

  • Exploration Through Innovation My Personal Brand Plan By: Kali Winkler
  • About Me
    • My name is Kali Winkler and I am currently working towards completing my Public Relations certificate at Humber College. I have an honours BA with two majors: media, information & technoculture, and sociology. Upon completing my undergraduate degree, I knew I wanted to pursue a career in the communications field but was not sure which direction I wanted to take. After gaining experience from a four-month public relations internship, I realized that PR would be the perfect career for me. The only thing I have yet to discover is which sector of PR I would like to work in. I hope to do this by exploring my options through the use of social media. From this, I will be able to build my networks and discover my interests to create a clear path for my future.
  • My Personal Brand
  • Goals
    • Create a brand that accurately represents who I am
    • Use various social media platforms and applications to develop my online presence
    • Explore my options to determine which area of public relations I am most suited for
  • Objectives
    • Establish relationships with at least 5 PR professionals by April 2010 for networking and mentorship
    • Be active in engaging in various social media applications regularly by April 2010
    • Volunteer with a variety of companies to gain experience from March 2010 until August 2010
    • Define my skills and interests to choose an area of PR that is best suited for me by August 2010
    • Start a PR internship and apply for jobs in September 2010
  • Situation Analysis (SWOT)
    • Strengths:
    • Honours BA double major; media, information & technoculture, and sociology
    • Excellent writing and editing skills
    • Positive attitude
    • Work well under pressure in fast-paced environments
    • Already have a strong social network
    • PR internship experience
    • Skilled in many computer and social media applications
    • Weaknesses:
    • Tend to take on too many responsibilities, limiting my time
    • Demanding school schedule takes time away from other things, such as volunteering as much as I would like to
    • Still unsure of the area of PR that I would like to work in
    • Putting too much time into smaller projects when there are many projects to complete
    • Opportunities:
    • Using social media to build networks and establish my personal brand
    • Establishing relationships with other PR students in my program
    • Establishing relationships with mentors, PR professionals and my professors
    • Taking advantage of volunteer opportunities through Humber
    • Threats:
    • Competition with other students and individuals with strong PR skills in Toronto
    • Not having a particular focus for the area of PR that I would like to get into
    • Many companies are not currently hiring due to cut-backs during the recession
  • Key Messages
    • I am focused on figuring out what my true passions are so that I can become involved in PR in an area that interests me
    • I am dedicated to using social media platforms and applications to help me define my interests
    • I am going to volunteer for a variety of companies to gain experience in many areas of PR so that I can find out the particular area that I would like to work in
    • Once I find my niche, I am prepared to refine my personal brand to one that has more direction
    • Until then, I will limit the online exposure of my brand
  • Channels
    • Twitter - http://twitter.com/kaliwinkler
    • Personal Blog: http://kaliwinkler.wordpress.com
    • Linked In: http://www.linkedin.com/in/kaliwinkler
    • Google Search: http://bit.ly/ao1fXd
    • My Facebook account will not be associated with my personal brand. It will remain private and personal.
  • Strategies
    • Find out my true passions and interests by exploring through the Web
    • Use social media applications to help me find my niche
    • Join online groups and network online with people who share similar interests
    • Volunteer with many different companies to define my interests to ultimately lead me in a particular direction
    • Establish relationships with mentors who are involved in the PR industry and who share similar interests
  • Tactics
    • Follow and comment on blogs and Twitter accounts that I am passionate about
    • Update my blog and Twitter with information that interests me to gain followers with similar interests on a regular basis
    • Finish creating my Linked In account to connect with PR and social media professionals
    • Take advantage of the volunteer opportunities that are made available through Humber’s associations to gain experience and to find my true interests in the PR field
    • Attend IABC and CPRS events to learn and network
  • Critical Path
    • Finish creating my Linked In profile by April 2010
    • Update Twitter on a daily basis starting immediately and establish at least 150 followers by May 2010
    • Post to my blog consistently and follow and comment on other blogs that interest me starting immediately
    • Keep in contact with my mentor on a weekly basis starting immediately
  • Thank You
    • This is just the beginning. As I continue to explore the social media world, my personal brand will evolve.