Kali's Personal Brand Plan


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Kali's Personal Brand Plan

  1. 1. Exploration Through Innovation My Personal Brand Plan By: Kali Winkler
  2. 2. About Me <ul><li>My name is Kali Winkler and I am currently working towards completing my Public Relations certificate at Humber College. I have an honours BA with two majors: media, information & technoculture, and sociology. Upon completing my undergraduate degree, I knew I wanted to pursue a career in the communications field but was not sure which direction I wanted to take. After gaining experience from a four-month public relations internship, I realized that PR would be the perfect career for me. The only thing I have yet to discover is which sector of PR I would like to work in. I hope to do this by exploring my options through the use of social media. From this, I will be able to build my networks and discover my interests to create a clear path for my future. </li></ul>
  3. 3. My Personal Brand
  4. 4. Goals <ul><li>Create a brand that accurately represents who I am </li></ul><ul><li>Use various social media platforms and applications to develop my online presence </li></ul><ul><li>Explore my options to determine which area of public relations I am most suited for </li></ul>
  5. 5. Objectives <ul><li>Establish relationships with at least 5 PR professionals by April 2010 for networking and mentorship </li></ul><ul><li>Be active in engaging in various social media applications regularly by April 2010 </li></ul><ul><li>Volunteer with a variety of companies to gain experience from March 2010 until August 2010 </li></ul><ul><li>Define my skills and interests to choose an area of PR that is best suited for me by August 2010 </li></ul><ul><li>Start a PR internship and apply for jobs in September 2010 </li></ul>
  6. 6. Situation Analysis (SWOT) <ul><li>Strengths: </li></ul><ul><li>Honours BA double major; media, information & technoculture, and sociology </li></ul><ul><li>Excellent writing and editing skills </li></ul><ul><li>Positive attitude </li></ul><ul><li>Work well under pressure in fast-paced environments </li></ul><ul><li>Already have a strong social network </li></ul><ul><li>PR internship experience </li></ul><ul><li>Skilled in many computer and social media applications </li></ul><ul><li>Weaknesses: </li></ul><ul><li>Tend to take on too many responsibilities, limiting my time </li></ul><ul><li>Demanding school schedule takes time away from other things, such as volunteering as much as I would like to </li></ul><ul><li>Still unsure of the area of PR that I would like to work in </li></ul><ul><li>Putting too much time into smaller projects when there are many projects to complete </li></ul>
  7. 7. <ul><li>Opportunities: </li></ul><ul><li>Using social media to build networks and establish my personal brand </li></ul><ul><li>Establishing relationships with other PR students in my program </li></ul><ul><li>Establishing relationships with mentors, PR professionals and my professors </li></ul><ul><li>Taking advantage of volunteer opportunities through Humber </li></ul><ul><li>Threats: </li></ul><ul><li>Competition with other students and individuals with strong PR skills in Toronto </li></ul><ul><li>Not having a particular focus for the area of PR that I would like to get into </li></ul><ul><li>Many companies are not currently hiring due to cut-backs during the recession </li></ul>
  8. 8. Key Messages <ul><li>I am focused on figuring out what my true passions are so that I can become involved in PR in an area that interests me </li></ul><ul><li>I am dedicated to using social media platforms and applications to help me define my interests </li></ul><ul><li>I am going to volunteer for a variety of companies to gain experience in many areas of PR so that I can find out the particular area that I would like to work in </li></ul><ul><li>Once I find my niche, I am prepared to refine my personal brand to one that has more direction </li></ul><ul><li>Until then, I will limit the online exposure of my brand </li></ul>
  9. 9. Channels <ul><li>Twitter - http://twitter.com/kaliwinkler </li></ul><ul><li>Personal Blog: http://kaliwinkler.wordpress.com </li></ul><ul><li>Linked In: http://www.linkedin.com/in/kaliwinkler </li></ul><ul><li>Google Search: http://bit.ly/ao1fXd </li></ul><ul><li>My Facebook account will not be associated with my personal brand. It will remain private and personal. </li></ul>
  10. 10. Strategies <ul><li>Find out my true passions and interests by exploring through the Web </li></ul><ul><li>Use social media applications to help me find my niche </li></ul><ul><li>Join online groups and network online with people who share similar interests </li></ul><ul><li>Volunteer with many different companies to define my interests to ultimately lead me in a particular direction </li></ul><ul><li>Establish relationships with mentors who are involved in the PR industry and who share similar interests </li></ul>
  11. 11. Tactics <ul><li>Follow and comment on blogs and Twitter accounts that I am passionate about </li></ul><ul><li>Update my blog and Twitter with information that interests me to gain followers with similar interests on a regular basis </li></ul><ul><li>Finish creating my Linked In account to connect with PR and social media professionals </li></ul><ul><li>Take advantage of the volunteer opportunities that are made available through Humber’s associations to gain experience and to find my true interests in the PR field </li></ul><ul><li>Attend IABC and CPRS events to learn and network </li></ul>
  12. 12. Critical Path <ul><li>Finish creating my Linked In profile by April 2010 </li></ul><ul><li>Update Twitter on a daily basis starting immediately and establish at least 150 followers by May 2010 </li></ul><ul><li>Post to my blog consistently and follow and comment on other blogs that interest me starting immediately </li></ul><ul><li>Keep in contact with my mentor on a weekly basis starting immediately </li></ul>
  13. 13. Thank You <ul><li>This is just the beginning. As I continue to explore the social media world, my personal brand will evolve. </li></ul>