Invention Innovation Idea Concept Thought Vision Physical Proof of concept “Hardware” Social Information “Software”
Innovation is about social applications of inventions, not about the inventions themselves… Engineeering-driven corporate cultures fail…because they don’t address the social needs of their customers… Bruce Nussbaum “Are Engineers, Scientists And Mathematicians Enemies of Innovation?” Bruce Nussbaum, Business Week (June 16, 2009) www.businessweek.com/innovate/NussbaumOnDesign/archives/2009/06/are_engineers_s.html
Factors Affecting Adoption Perceived attributes Type of innovation decision Adoption process Communication channels Amount & type of promotion Nature of the social system Type of adopter 1. Adoption of Innovation 2. Human Factors 3.
Perceived Attributes 1. Relative AdvantageIs it better? 2. CompatibilityIs it appropriate? 3. ComplexityIs it understandable? 4. TrialabilityCan it be tested? 5. ObservabilityWhat does it look like? Examples of non-adoption
Typical Work Day 8:30 Check messages, deadlines, prioritize work 9:00 Go to court 12:30 Return, correspond with clients 13:00Lunch break 14:00 Reprioritize, correspondence, manage office 15:00 Consult clients face-to-face in office 18:00 Client file work, research, prepare next day 19:00 Go home with law journal and client files Late Majority Sources: Interviews internally; Market segmentation documentation; Monster.com; Interviews with customers
Perceived Attributes Adoption Process 3. Types of Adopters
Conclusion IA and UX are fundamentally about innovation Tie innovation to human behavior Address human factors of innovation Conduct ethnographic research Use existing frameworks to lower uncertainty Take advantage of the paradigm shift Design innovation has never been so relevant Reach out to managers looking to innovate Focus on the risk of non-adoption Leverage existing techniques
Thank You James.Kalbach@gmail.com www.experiencinginformation.com