Human Factors in Innovation - Euro IA 2009 - Kalbach
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Human Factors in Innovation - Euro IA 2009 - Kalbach Presentation Transcript

  • 1. Human Factors in Innovation
    September 2009
  • 2. James Kalbach
    User Experience Consultant LexisNexis
    LIS Degree Rutgers University
  • 3. Innovation is the new black
  • 4. Invention
    Innovation
    Idea
    Concept
    Thought
    Vision
    Physical
    Proof of concept
    “Hardware”
    Social
    Information
    “Software”
  • 5. Innovation is about social applications of inventions, not about the inventions themselves…
    Engineeering-driven corporate cultures fail…because they don’t address the social needs of their customers…
    Bruce Nussbaum
    “Are Engineers, Scientists And Mathematicians Enemies of Innovation?” Bruce Nussbaum, Business Week (June 16, 2009)
    www.businessweek.com/innovate/NussbaumOnDesign/archives/2009/06/are_engineers_s.html
  • 6.
  • 7. Factors Affecting Adoption
    Perceived attributes
    Type of innovation decision
    Adoption process
    Communication channels
    Amount & type of promotion
    Nature of the social system
    Type of adopter
    1.
    Adoption of Innovation
    2.
    Human Factors
    3.
  • 8. 1. Perceived Attributes
  • 9. Perceived Attributes
    1. Relative AdvantageIs it better?
    2. CompatibilityIs it appropriate?
    3. ComplexityIs it understandable?
    4. TrialabilityCan it be tested?
    5. ObservabilityWhat does it look like?
    Examples of non-adoption
  • 10. 1. Relative Advantage
    USP?
  • 11.
  • 12. Strategy Canvas
  • 13. 2. Compatability
    Is It Appropriate?
  • 14.
  • 15. 2. Compatability
  • 16. 3. Complexity
    Learning Curve
  • 17. “Good Enough” Design
  • 18. 4. Trialability
  • 19. Persuasive IA
  • 20. 5. Observability
  • 21. Visbility
    Breadth vs Depth
    “Information Scent“
  • 22.
  • 23. 2. Adoption Process
  • 24. Phases In Adoption
    Knowledge
    Persuasion
    Decision
    Implemen-tation
    Confirma-tion
    Relative Advantage
    Compatabiltiy
    Complexity
    Trialability
    Observability
    Uncertainty drives the process of adoption
  • 25.
  • 26.
  • 27.
  • 28. 3. Types of Adopters
  • 29. Pragmatists
    ‘Stick with
    the crowd‘
    Conservatives
    ‘Prove it‘
    Visionaries
    ‘Be first‘
    Sceptics
    ‘I doubt it‘
    Techies
    ‘Let‘s
    try it out‘
    Uncertainty drives attitude toward adoption
  • 30. It turns out our attitude toward technology adoption becomes significant…any time we are introduced to products that require us to change our current mode of behavior...
  • 31. George
    Opportunities
    • Due to personnel cuts, needs help with basic administrative tasks
    • 32. Doesn’t have time to learn new programmes and technologies, but knows they can make things easier
    • 33. Concerned about data backups
    • 34. Maintains both electronic and paper client files and calendars
    Lawyer
    “Competition is tough, so I
    strive to give clients sound
    legal advice.”
    Company & Role
    • Medium-size firm: 8 fee-earning lawyers, 3 secretaries
    • 35. Practicing law for 7 years
    • 36. Focus on traffic law and some family law, but takes cases in other areas as needed
    • 37. Has about 30 active client matters at any time
    Background & Skills
    • 36 years old, divorced, 2 children
    • 38. Has email and internet for work, used regularly
    • 39. Novice database searcher, doesn’t invest time to improve
    • 40. Not very tech affine, doesn’t like to deal with tech problems; Needs certainty new tools will improve work
    Tools & Resources
    • A few key books at his desk, shared documentation room
    • 41. Practice management software and paper client files
    • 42. Subscriptions limited to key journals
    • 43. Account with an online research service
    • 44. Firm is very conscious about spending on resources
    Work Activities (110%)
    • Go to court (45%)
    • 45. Prepare briefs, documents; Research (20%)
    • 46. Consult with clients face-to-face (15%)
    • 47. Admin work on files, time tracking (10%)
    • 48. Correspond with clients on a matter (10%)
    • 49. Keep up-to-date (5%)
    • 50. Manage business (personnel, supplies) (5%)
    Typical Work Day
    8:30 Check messages, deadlines, prioritize work
    9:00 Go to court
    12:30 Return, correspond with clients
    13:00Lunch break
    14:00 Reprioritize, correspondence, manage office
    15:00 Consult clients face-to-face in office
    18:00 Client file work, research, prepare next day
    19:00 Go home with law journal and client files
    Late Majority
    Sources: Interviews internally; Market segmentation documentation; Monster.com; Interviews with customers
  • 51. Perceived Attributes
    Adoption Process
    3. Types of Adopters
  • 52. What are innovations in IA?
  • 53. Faceted Classification
    , personality
    ; matter-property
    : energy
    . space
    ' time
    1933: Colon Classification
    S. R. Ranganathan
  • 54.
  • 55. Relative Advantage?
    Compatability?
    Complexity?
    Triability?
    Observability?
  • 56.
  • 57.
  • 58. Conclusion
    IA and UX are fundamentally about innovation
    Tie innovation to human behavior
    Address human factors of innovation
    Conduct ethnographic research
    Use existing frameworks to lower uncertainty
    Take advantage of the paradigm shift
    Design innovation has never been so relevant
    Reach out to managers looking to innovate
    Focus on the risk of non-adoption
    Leverage existing techniques
  • 59. Thank You
    James.Kalbach@gmail.com
    www.experiencinginformation.com