Designing Tag Navigation November 2007
<ul><li>Human Factors Engineer  LexisNexis </li></ul><ul><li>Information Architect  Razorfish Germany  (2003) </li></ul><u...
<ul><li>Metadata </li></ul>
<ul><li>The Navigation Layer </li></ul>[Filters]  help people move from the world they know (“hits”) to the world they don...
<ul><li>1. Owner-Created Metadata </li></ul><ul><li>Pros </li></ul><ul><li>Consistent terms </li></ul><ul><li>Comprehensiv...
<ul><li>2. Technically Generated Metadata </li></ul><ul><li>Pros </li></ul><ul><li>Scales up </li></ul><ul><li>Quick, time...
<ul><li>3. User-Generated Metadata </li></ul><ul><li>Pros </li></ul><ul><li>Low maintenance </li></ul><ul><li>Self-generat...
Tagging ≠ Tag Cloud
<ul><li>Why do people tag?  </li></ul><ul><li>Re-find something of value  </li></ul><ul><li>Share a resource or object wit...
1. Creating Tags
<ul><li>Make it easy to tag </li></ul>Encourage Tagging
 
 
<ul><li>Help people find words to use </li></ul>Prompt for Tags
 
<ul><li>Avoid space-separated tags </li></ul><ul><li>Newyearseveparty2007 </li></ul><ul><li>iphone_review </li></ul><ul><l...
 
2. Navigating Your Own Tags
<ul><li>Let people navigate in different ways </li></ul>Provide Different Views
 
<ul><li>Allow people to search their resources </li></ul>Navigate Resources
<ul><li>Allow people to combine two tags </li></ul>Combine Tags
3. Navigating Other People‘s Tags
<ul><li>Show context and provide structure </li></ul>Enhance Tag Clouds
 
<ul><li>Expose other types of relevant metadata </li></ul>Mix Metadata
 
<ul><li>Expose tags at the resource-level </li></ul>Show Tags for Resource
<ul><li>Browse the resources of other members </li></ul>Link to Other People
<ul><li>Conclusions </li></ul><ul><li>Tagging offers an alternative to top-down classification </li></ul><ul><li>Tags are ...
Thank You www.ExperiencingInformation.com [email_address]
Upcoming SlideShare
Loading in...5
×

Desiging Tag Navigation

1,050

Published on

Presentation given at the Web 2.0 Expo in Berln

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,050
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Desiging Tag Navigation

  1. 1. Designing Tag Navigation November 2007
  2. 2. <ul><li>Human Factors Engineer LexisNexis </li></ul><ul><li>Information Architect Razorfish Germany (2003) </li></ul><ul><li>Library & Info Science Degree Rutgers University </li></ul><ul><li>Designing Web Navigation </li></ul><ul><li>(O‘Reilly, Aug 2007) </li></ul>James Kalbach
  3. 3. <ul><li>Metadata </li></ul>
  4. 4. <ul><li>The Navigation Layer </li></ul>[Filters] help people move from the world they know (“hits”) to the world they don’t (“niches”)… Soon everything will make it to the market and the real opportunity will be sorting it all out . “ “ ” ”
  5. 5. <ul><li>1. Owner-Created Metadata </li></ul><ul><li>Pros </li></ul><ul><li>Consistent terms </li></ul><ul><li>Comprehensive </li></ul><ul><li>Cons </li></ul><ul><li>Time intensive to create </li></ul><ul><li>Maintenance </li></ul><ul><li>Inflexible, rigid </li></ul><ul><li>Example: </li></ul><ul><li>Controlled Vocabulary </li></ul>
  6. 6. <ul><li>2. Technically Generated Metadata </li></ul><ul><li>Pros </li></ul><ul><li>Scales up </li></ul><ul><li>Quick, timely </li></ul><ul><li>Inexpensive to run </li></ul><ul><li>Cons </li></ul><ul><li>Can be inaccurate </li></ul><ul><li>Performance intensive </li></ul><ul><li>High cost to enter </li></ul>Examples: Entity Extraction
  7. 7. <ul><li>3. User-Generated Metadata </li></ul><ul><li>Pros </li></ul><ul><li>Low maintenance </li></ul><ul><li>Self-generating organization </li></ul><ul><li>Low costs to get started </li></ul><ul><li>OK for an answer </li></ul><ul><li>Cons </li></ul><ul><li>Lacks comprehensiveness </li></ul><ul><li>Requires incubation time </li></ul><ul><li>Navigating other's tags difficult </li></ul><ul><li>Example: </li></ul><ul><li>Tagging </li></ul>
  8. 8. Tagging ≠ Tag Cloud
  9. 9. <ul><li>Why do people tag? </li></ul><ul><li>Re-find something of value </li></ul><ul><li>Share a resource or object with others </li></ul><ul><li>Three key stages of tagging </li></ul><ul><li>Creating tags </li></ul><ul><li>Using and managing your own tags </li></ul><ul><li>Using other people’s tags </li></ul>Tagging Process
  10. 10. 1. Creating Tags
  11. 11. <ul><li>Make it easy to tag </li></ul>Encourage Tagging
  12. 14. <ul><li>Help people find words to use </li></ul>Prompt for Tags
  13. 16. <ul><li>Avoid space-separated tags </li></ul><ul><li>Newyearseveparty2007 </li></ul><ul><li>iphone_review </li></ul><ul><li>to-read </li></ul><ul><li>Use comma-separated </li></ul>Tag Form
  14. 18. 2. Navigating Your Own Tags
  15. 19. <ul><li>Let people navigate in different ways </li></ul>Provide Different Views
  16. 21. <ul><li>Allow people to search their resources </li></ul>Navigate Resources
  17. 22. <ul><li>Allow people to combine two tags </li></ul>Combine Tags
  18. 23. 3. Navigating Other People‘s Tags
  19. 24. <ul><li>Show context and provide structure </li></ul>Enhance Tag Clouds
  20. 26. <ul><li>Expose other types of relevant metadata </li></ul>Mix Metadata
  21. 28. <ul><li>Expose tags at the resource-level </li></ul>Show Tags for Resource
  22. 29. <ul><li>Browse the resources of other members </li></ul>Link to Other People
  23. 30. <ul><li>Conclusions </li></ul><ul><li>Tagging offers an alternative to top-down classification </li></ul><ul><li>Tags are still just another type of metadata </li></ul><ul><li>Tagging doesn’t necessarily mean using a tag cloud </li></ul><ul><li>Understand the broader tagging context </li></ul><ul><li>In designing a tagging system, three stages are critical: </li></ul><ul><ul><li>Creating tags </li></ul></ul><ul><ul><li>Navigating your own tags </li></ul></ul><ul><ul><li>Navigating the tags of others </li></ul></ul><ul><li>People must be able to navigate tags effectively </li></ul>
  24. 31. Thank You www.ExperiencingInformation.com [email_address]
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×