Cognitive Authority, Credibility and Legal Information James Kalbach, May 2004
Comparison Of Two Resources: 1. Robert C Berring , “Legal Information and the Search for Cognitive Authority”, UC Berkeley School of Law, Public Law and Legal Theory, Working Paper No. 99-1 , Sept. 1999. http://www.law.berkeley.edu/library/BPL/BPL1Berring.pdf Also for Shepards: http://www.aallnet.org/products/2000-13.pdf http://www.llrx.com/features/keycite.htm 2. BJ Fogg , Persuasive Technology: Using Computers to Change What We Think and Do. Morgan Kaufmann, 2002. http://credibility.stanford.edu/ http://www.webcredibility.org/guidelines/ http://www.useit.com/alertbox/20030303.html
What will replace traditional cognitive authority?
Large amounts of free or cheap data
- LEXIS and WEST won’t only be competing against each other, but also against outsiders (e.g. government, academia, non-profit institutions)
Value enhanced Information – Quality is key! Beyond accuracy, comprehensiveness and up-to-date:
Editorial content and additions
Linking of information and exposing relationships
Search engines and algorithms
Interface, ease of use, and user experience
Credibility - Fogg BJ Fogg – Persuasive Technology Credibility is a perceived quality that doesn’t reside in an object, a person, or a piece of information Perceived Trustworthiness (goodness, morality) + Perceived Expertise (knowledge, skill) = Perceived Credibility (believability)
Selects news stories according to your preferences
Ads match topic you are reading about
Elements that decrease EARNED credibility:
Difficult to navigate
Summary If Berring were to use Fogg’s language, he might make this statement: We are experiencing a paradigm shift in the credibility of legal information As presumed and reputed credibility change and weaken, surface credibility and (more importantly) earned credibility become much more significant.
? Paradigm shift in legal information - Assumptions of the past are changing Quality of content should not be replaced or glossed over by “glitzy” interface design However, credibility (and cognitive authority) also lies in the product design – more so than before Given these guidelines, what can we do to increase the credibility of our products?