5 things you may not know about pr in Malaysia
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5 things you may not know about pr in Malaysia

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A short presentation for foreign companies doing PR in Malaysia and PR pros working with Malaysia-bound clients

A short presentation for foreign companies doing PR in Malaysia and PR pros working with Malaysia-bound clients

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5 things you may not know about pr in Malaysia Presentation Transcript

  • 1. 5 THINGS YOU MAY NOT KNOW ABOUT PR IN MALAYSIA
  • 2. A SHORT PRESENTATION FOR: - Foreign companies doing PR in Malaysia; and - PR pros working with Malaysia-bound clients MYAOO
  • 3. © Total Communications System Inc. 2014 LIMITED B2B MEDIA
  • 4. © Total Communications System Inc. 2014 MALAYSIA HAS A LIMITED POOL OF B2B PUBLICATIONS
  • 5. © Total Communications System Inc. 2014 MANY SPECIALIST BUSINESS SECTORS LACK PRINT OR ONLINE REPRESENTATION
  • 6. © Total Communications System Inc. 2014 OTHERS ARE UNDER-REPRESENTED
  • 7. © Total Communications System Inc. 2014 MANY B2B MEDIA ARE REGIONAL, BASED IN SINGAPORE, HONG KONG YOU GOTTA GO OUT TO GET IN
  • 8. © Total Communications System Inc. 2014 THIS LACK OF SPECIALIST B2B MEDIA IS A CHALLENGE FOR ALL COMPANIES Let us tell you a story
  • 9. © Total Communications System Inc. 2014 BUT ESPECIALLY FOR THOSE TELLING TECHNICAL STORIES E = mc2
  • 10. © Total Communications System Inc. 2014 SO STRIVE TO TELL STORIES THAT EVERYONE CAN UNDERSTAND A + B = C
  • 11. © Total Communications System Inc. 2014 AND USE GENERAL BUSINESS BENEFIT MESSAGES, CONSUMER ANGLES WIN:WIN
  • 12. © Total Communications System Inc. 2014 EXPECTATIONS ≠ REALITY
  • 13. © Total Communications System Inc. 2014 CLIENTS OFTEN HAVE PRECONCEIVED NOTIONS ABOUT PR IN MALAYSIA
  • 14. © Total Communications System Inc. 2014 ADDRESS THESE NOTIONS EARLY TO AVOID PROBLEMS LATER
  • 15. © Total Communications System Inc. 2014 ONE NOTION IS THAT YOU CAN PAY TO ENSURE MEDIA COVERAGE RM?WOW! SUCH RINGGIT!
  • 16. © Total Communications System Inc. 2014 THIS IS NOT THE CASE MEH…
  • 17. © Total Communications System Inc. 2014 ANOTHER IS THAT MEDIA WILL PRINT ANYTHING FROM ANYONE SCALABLE BLAH BLAH! MUCH SCALABLAH!
  • 18. © Total Communications System Inc. 2014 AGAIN, THIS IS NOT TRUE GRR…
  • 19. © Total Communications System Inc. 2014 ALL MEDIA FOCUS ON NEWS RELATED TO THEIR OWN MARKETS …
  • 20. © Total Communications System Inc. 2014 … BUT THIS INSULARITY IS MORE PRONOUNCED IN MALAYSIA
  • 21. © Total Communications System Inc. 2014 CLIENTS WITHOUT LOCAL OPS OR MALAYSIA-SPECIFIC HOOKS WILL FIND IT HARD TO EARN COVERAGE
  • 22. © Total Communications System Inc. 2014 SELF-CENSORSHIP
  • 23. © Total Communications System Inc. 2014 MEDIA PRACTICES SELF-CENSORSHIP
  • 24. © Total Communications System Inc. 2014 OWNERS OF THE MAIN DAILIES ARE DIRECTLY ASSOCIATED WITH THE RULING COALITION …
  • 25. © Total Communications System Inc. 2014 … AND MUST FOLLOW A CERTAIN LINE
  • 26. © Total Communications System Inc. 2014 IF CLIENTS SEEK RELATIONSHIPS WITH THE GOVERNMENT, CERTAIN SENSITIVITIES MUST BE OBSERVED
  • 27. © Total Communications System Inc. 2014 IF THEY WORK WITH A GOVERNMENT DEPARTMENT OR COMPANY (GLC) …
  • 28. © Total Communications System Inc. 2014 THE POSITIVE ROLE PLAYED BY GOV’T MUST ALWAYS BE HIGHLIGHTED THESE DUDES ROCK! GOSH
  • 29. © Total Communications System Inc. 2014 AND IT MUST BE GIVEN THE LION’S SHARE OF CREDIT THEY DID IT ALL! KEEP IT COMIN’
  • 30. © Total Communications System Inc. 2014 MEDIA EVENTS
  • 31. © Total Communications System Inc. 2014 OPTIMIZE MEDIA’S PRESENCE AT PRESS CONFERENCES AND EVENTS BY …
  • 32. © Total Communications System Inc. 2014 HOLDING THE EVENT OUTSIDE MORNING, EVENING RUSH HOURS
  • 33. © Total Communications System Inc. 2014 HOLDING IT IN A CENTRAL LOCATION NEAR A TRANSPORTATION HUB
  • 34. © Total Communications System Inc. 2014 ALSO, MEDIA DON’T REQUIRE GIFTS BUT LIKE TOKENS OF APPRECIATION
  • 35. © Total Communications System Inc. 2014 LANGUAGE EXCLUSIVES
  • 36. © Total Communications System Inc. 2014 PRs CAN CONDUCT “EXCLUSIVE” INTERVIEWS WITH 3 MEDIA AT ONCE
  • 37. © Total Communications System Inc. 2014 MALAYSIA SUPPORTS MALAY, CHINESE AND ENGLISH LANGUAGE MEDIA 吼! RAUNGAN! ROAR!
  • 38. © Total Communications System Inc. 2014 MOST JOURNALISTS ARE HAPPY TO CONDUCT INTERVIEWS IN ENGLISH … 没问题! TIADA MASALAH! NO PROBLEM!
  • 39. © Total Communications System Inc. 2014 SO YOU CAN GIVE ALL THREE AN EXCLUSIVE FOR THEIR LANGUAGE 獨家的! EKSKLUSIF! EXCLUSIVE!
  • 40. © Total Communications System Inc. 2014 THANK YOU AND GOOD NIGHT.
  • 41. Icons made by Freepik: Slides 1-8, 9-24, 28-32 and 34-40 Icons made by Emma Dimitrova: Slides 9-11 Icons made by OCHA: Slides 25-27 and 32 Icons made by Simpleicon: Slide 33 All icons are from Flaticon.com and used under a Creative Commons 3.0 license. PRESENTATION BY: TOTAL COMMUNICATIONS SYSTEM INC. TOKYO, JAPAN @TOCS_PR http://www.pr-tocs.co.jp/?en