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5 things you may not know about pr in indonesia

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A short presentation for foreign companies doing PR in Indonesia and PR pros working with Indonesia-bound clients

A short presentation for foreign companies doing PR in Indonesia and PR pros working with Indonesia-bound clients

Published in: Business, Technology

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  • 1. © Total Communications System Inc. 2014 5 THINGS YOU MAY NOT KNOW ABOUT PR IN INDONESIA
  • 2. © Total Communications System Inc. 2014 A SHORT PRESENTATION FOR: - Foreign companies doing PR in Indonesia; and - PR pros working with Indonesia-bound clients
  • 3. © Total Communications System Inc. 2014 MILLI-MEDIA
  • 4. © Total Communications System Inc. 2014 GREATER FREEDOM HAS SPAWNED A VIBRANT MEDIA INDUSTRY
  • 5. © Total Communications System Inc. 2014 100s OF PAPERS, TABLOIDS, MAGS; SCORES OF RADIO STATIONS
  • 6. © Total Communications System Inc. 2014 A NEW ONLINE NEWS PORTAL IS LAUNCHED PRACTICALLY EVERY DAY
  • 7. © Total Communications System Inc. 2014 BUT CONGLOMERATES CONTROL ALMOST ALL OF THESE OUTLETS …
  • 8. © Total Communications System Inc. 2014 … ARE INVOLVED IN POLITICS … AND SUPPORT AN AGENDA OR PARTY
  • 9. © Total Communications System Inc. 2014 DO YOUR HOMEWORK: FIND OUT WHO OWNS WHAT, AND WHY MEDIA
  • 10. © Total Communications System Inc. 2014 CLICK FACTORY
  • 11. © Total Communications System Inc. 2014 INDONESIANS ARE AMONG ASIA’S LEADING USERS OF SOCIAL MEDIA
  • 12. © Total Communications System Inc. 2014 MSM IS INFLUENCED BY, ENGAGES WITH TOP BLOGGERS/TWEETERS
  • 13. © Total Communications System Inc. 2014 YOUTH CONSUME MORE DIGITAL NEWS THAN MSM PRINT/BROADCAST
  • 14. © Total Communications System Inc. 2014 ROLLING COVERAGE IS TAKEN TO AN EXTREME IN THE BATTLE FOR CLICKS
  • 15. © Total Communications System Inc. 2014 NEWS SITES PARSE EVERY EVENT INTO SENSATIONAL MICRO-POSTS
  • 16. © Total Communications System Inc. 2014 STORIES ARE UPDATED MANY TIMES EVERY HOUR … THIS JUST THIS JUST THIS JUST IN …
  • 17. © Total Communications System Inc. 2014 LEVERAGING ON SNS TO GENERATE PAGE VIEWS AND AD REVENUE
  • 18. © Total Communications System Inc. 2014 APPLES AND ORANGES
  • 19. © Total Communications System Inc. 2014 AT WESTERN MEDIA, MANY REPORTERS WRITE FOR BOTH PRINT AND WEB
  • 20. © Total Communications System Inc. 2014 IN INDONESIA, A WALL SEPARATES ONLINE AND PRINT REPORTERS
  • 21. © Total Communications System Inc. 2014 AND A MEDIA’S PRINT & ONLINE EDITIONS HAVE DIFFERENT CONTENT
  • 22. © Total Communications System Inc. 2014 SO MAKE SURE YOU KNOW TO WHOM YOU’RE PITCHING THAT STORY
  • 23. © Total Communications System Inc. 2014 Speed 1 – 0 Accuracy
  • 24. © Total Communications System Inc. 2014 JOURNALISTS SACRIFICE ACCURACY FOR SPEED IN QUEST OF CLICKS HIT THE ROAD, JACK
  • 25. © Total Communications System Inc. 2014 TYPOS, FACTUAL ERRORS, AND PHOTO GAFFES ARE FREQUENT
  • 26. © Total Communications System Inc. 2014 PRs STRUGGLE TO ENSURE CLIENT MESSAGES ARE DELIVERED INTACT
  • 27. © Total Communications System Inc. 2014 AND CAN’T COUNT ON MEDIA TO CHECK WEBSITES, READ FACTSHEETS
  • 28. © Total Communications System Inc. 2014 TO GUARANTEE ACCURACY, GIVE MEDIA READY-TO-USE MATERIALS
  • 29. © Total Communications System Inc. 2014 DO THE BAHASA-NOVA
  • 30. © Total Communications System Inc. 2014 INDONESIANS STUDY ENGLISH IN H.S. BUT FEW HAVE ACHIEVED FLUENCY AHH … ERM …
  • 31. © Total Communications System Inc. 2014 ENGLISH COMPREHENSION LEVELS VARY AMONG REPORTERS …
  • 32. © Total Communications System Inc. 2014 SO PLAY IT SAFE AND PROVIDE THEM WITH MATERIALS IN INDONESIAN … BROSUR
  • 33. © Total Communications System Inc. 2014 ESPECIALLY WHEN YOUR STORY USES TECHNICAL/SPECIALIZED TERMS
  • 34. © Total Communications System Inc. 2014 AND USE AN INTERPRETER FOR PRESS CONFERENCES, INTERVIEWS ABC PERUSAHAAN MEMBUKA PABRIK BARU DI JAWA. ABC COMPANY IS OPENING A NEW FACTORY IN JAVA.
  • 35. © Total Communications System Inc. 2014 THANK YOU AND GOOD NIGHT.
  • 36. © Total Communications System Inc. 2014 Icons made by Freepik: Slides 1-35 Icons made by Daniel Bruce: Slide 5 Icons made by Stephen Hutchings: Slide 12 Icons made by Picol: Slides 19, 21 Icons made by Situ Herrera: Slides 19, 21 Icons made by Heydon: Slides 20-21 All icons are from Flaticon.com and used under a Creative Commons 3.0 license. PRESENTATION BY: TOTAL COMMUNICATIONS SYSTEM INC. TOKYO, JAPAN @TOCS_PR http://www.pr-tocs.co.jp/?en