GENERIC STRATEGY of Vodafone and Reliance Communications

1. BY: Anshuman Singh, Kajal Yadav

2. PORTER’S GENERIC STRATEGY

3. Differentiation strategy
Segment: Upper class and above,
Lifestyle
Target Group: Corporates, student
campus plans
USP: Connect with Zoozoo
commercial
Combines broad target and uniqueness
Best network, Quality and reliability
Balances coordination and synergies
with local initiatives
Build customer loyalty

4. Overall Low Cost Strategy
Segment: Lower and lower middle
USP: Connection with handset
Target Group: Villagers, poor, Daily
wagers
Optimum Utilization of resources
Cost saving technologies
Target average customers by offering
general set of utilities

5. VODAFONE
Standardized CRM
New innovative idea
High brand visibility
Strategic alliances
Strong advertising with
ZooZoo concept
Tieup with
international sports like
FormulaOne
CORE COMPETENCIES
RELIANCE COMM.
Flexible plans
Good advertising
High brand visibility
Celebrity brand
ambassadors
Ability to attract
customers with various
plans

6. ANALYSIS
VODAFONE
• Developing technology themselves
• Integration of subsidiaries
• Network infrastructure
RELIANCE COMM.
• Fast expanding cellular market
• Latest and low cost technology
• High-speed mobile network

7. Thankyou