Reverse Auction Exercise
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Transcript

  • 1. Exercise for class 10/12
    Reverse Travel Auction
  • 2. Reverse travel auctions’ history
    Definition of reverse auction :
    same rules as a regular auction except that sellers compete to obtain a buyer’s offer and prices usually decrease over time.
    Reverse auctions became popular in the late 1990s due to internet evolution
  • 3. Reverse travel auctions’ history
    Boom these past few years :
    first with online auctions then reverse auctions, especially in the travel industry.
    Very popular in the travel industry because it is a way of selling perishable excess inventory.
  • 4. Overview of reverse auction OTAs
    In most of reverse auctions, customers don’t know – until the offer has been accepted – which hotel they will be staying in.
    However, according to the customers’ preferences, it will show them example of hotels that might accept their offer so customers can still have an idea.
    Customers need to set up their preferences and wait if their offer is accepted.
  • 5. www.resortcompete.com
    Customers need to create an account to make their offer (emails are being sent)
    Types of hotels you will find on this website :
    Hotel resort (as the name indicated)
    All-inclusive resort
    Mainly located in islands or beautiful places (with swimming pool or near beaches)
  • 6. Advices on using reverse auctions
    Websites :
    priceline.com
    oltiby.com
    resortcompete.com
    cruisecompete.com
    zujireverseauction.com
    ehow.com
  • 7. Advices on using reverse auctions
    Different steps to follow to make the offer :
    Choose the location and dates
    Choose the hotel star level
    Set up the preferences (wifi, spa, room-service…)
    Name the price we are willing to pay
    Wait for an answer
  • 8. As we saw before, reverse auction can be used as very good tool to sell excess inventory. Thus, hotels can participate in order to fill their free accommodations, especially during low frequency periods.
    They can follow as well their competitors prices. Besides, if they are not interested in an offer, they don’t have to participate to the auction.
    Conclusion