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@peretti Follower Report                                                        Key Metrics: @peretti | September - 15 - 2...
Audience Reach Insights                                                                                  Insights :       ...
Audience Demographics [continued]                                                                                         ...
Audience Geographic Insights [continued]                                                                                  ...
Audience Interests Insights                                                                                      Insights ...
Audience Career Insights                                                                                   Insights :     ...
Audience Education Insights                                                                                      Insights ...
Audience Social Media Usage [continued]                                                                                   ...
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Peretti report

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Transcript of "Peretti report"

  1. 1. @peretti Follower Report Key Metrics: @peretti | September - 15 - 2012 @peretti has 19,030 Twitter followers and weve classified the ones we could into Consumer, Business, Total Followers and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous 19,030 and spam accounts, which we do not factor into our audience metrics. Pull is a good measure of how influential @peretti s audience is, compared to the average Twitter account Social Pull - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is 224x gauged by how well connected @peretti s followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able toperetti spread your message far and wide.@ peretti | Mar 10 2007Co-Founder: BuzzFeed | Huffington Post |ContagiousMedia.org Identified Audience Tweets 3,444 Followers 19,250 Following 836 IDENTIFIED AUDIENCE 1
  2. 2. Audience Reach Insights Insights : - On average, each of perettis followers has 4,296 connections across all social media platforms. Therefore, peretti can potentially indirectly reach 38,123,541 (8,875 x 4,296) people. AVERAGE NETWORK SIZE Audience Demographicsperetti Insights : -*Statistics based on 84%@ peretti | Mar 10 2007 of perettis followers, whose sex we were able to determine.Co-Founder: BuzzFeed | Huffington Post |ContagiousMedia.org SEX Insights : Tweets 3,444 - 44% perettis audience is between 26 - 35. Followers 19,250 - *Statistics based on 23% of perettis followers, Following 836 whose age we were able to determine by identifying through social profile or public records data. AGE RANGE 2
  3. 3. Audience Demographics [continued] Insights : - Compared to the average perettis female followers tend to be more in the 26 - 35 age range. FEMALE FOLLOWERS BY AGE Insights : - Compared to the average perettis male followers tendperetti to be more in the 36 - 45 age range.@ peretti | Mar 10 2007Co-Founder: BuzzFeed | Huffington Post |ContagiousMedia.org MALE FOLLOWERS BY AGE Audience Geographic Insights Insights : Tweets 3,444 - peretti has a higher percentage of followers Followers 19,250 from Brooklyn, New York than the typical Twitter Following 836 user. TOP 5 CITIES 3
  4. 4. Audience Geographic Insights [continued] Insights : - peretti has a higher percentage of followers from New York than the typical Twitter user. TOP 5 STATES/PROVINCES Insights : - peretti has a higher percentage of followersperetti from USA than the typical Twitter user.@ peretti | Mar 10 2007Co-Founder: BuzzFeed | Huffington Post |ContagiousMedia.org TOP 5 COUNTRIES Tweets 3,444 Followers 19,250 Following 836 4
  5. 5. Audience Interests Insights Insights : - Compared to the average audience, perettis audiences top three interests are Politics, Food, and Business.peretti@ peretti | Mar 10 2007 INTEREST AFFINITYCo-Founder: BuzzFeed | Huffington Post |ContagiousMedia.org Tweets 3,444 Followers 19,250 Following 836 5
  6. 6. Audience Career Insights Insights : - perettis consumer audience has a high level of income compared to the average. INCOME LEVEL Insights : - Compared to the average audience perettis top threeperetti industries are Internet, Media, and Technology.@ peretti | Mar 10 2007Co-Founder: BuzzFeed | Huffington Post |ContagiousMedia.org Tweets 3,444 INDUSTRY Followers 19,250 Following 836 6
  7. 7. Audience Education Insights Insights : - perettis followers attend Ivy League schools more than the average Twitter audience. EDUCATION TYPE Audience Social Media Usageperetti Insights : - perettis consumer@ peretti | Mar 10 2007 audience is active on at least 34,711 social profiles and/or blogs.Co-Founder: BuzzFeed | Huffington Post |ContagiousMedia.org SOCIAL MEDIA USE Insights : Tweets 3,444 - 84% of perettis followers have Facebook profiles. Followers 19,250 - perettis has more followers who use Quora Following 836 than does the typical Twitter user. SOCIAL MEMBERSHIPS 7
  8. 8. Audience Social Media Usage [continued] Insights : - 33% of perettis consumer audience has been identified as a *Geo Location. ONLINE ACTIVITIES Audience Cross Overperetti @peretti and @peretti-friends share 476@ peretti | Mar 10 2007 followers.Co-Founder: BuzzFeed | Huffington Post |ContagiousMedia.org AUDIENCE Tweets 3,444 CROSS OVER Followers 19,250 Following 836 8
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