@espnresearch Audience Report                                                    Key Metrics: @espnresearch | November - 2...
Audience Reach Insights                                                                              Insights :           ...
Audience Demographics [continued]                                                                                        I...
Audience Geographic Insights [continued]                                                                                  ...
Audience Interests Insights                                                                                  Insights :   ...
Audience Career Insights                                                                               Insights :         ...
Audience Education Insights                                                                                  Insights :   ...
Audience Social Media Usage [continued]                                                                                   ...
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Peek analytics social audience reports espnresearch _

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Peek analytics social audience reports espnresearch _

  1. 1. @espnresearch Audience Report Key Metrics: @espnresearch | November - 20 - 2012 @espnresearch had 20,792 Twitter followers and weve classified the ones we could into Consumer, Total Audience Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of 20,792 anonymous and spam accounts, which we do not factor into our audience metrics. Pull is a good measure of how influential @espnresearch s audience is, compared to the average Twitter Social Pull account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this 64x calculation, is gauged by how well connected @espnresearch s Twitter followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in yourespnresearch audience, and are thus better able to spread your message far and wide.@espnresearch | Oct 24 2009Media and fan insights from the ESPN Research& Analytics department. Large doses of TV Identified Audienceratings, digital traffic, and other such geekery. Tweets 833 Followers 20,804 Following 397 IDENTIFIED AUDIENCE 1
  2. 2. Audience Reach Insights Insights : - On average, each of @espnresearchs followers has 1,376 connections across all social media platforms. Therefore, @espnresearch can potentially indirectly reach 11,002,058 (7,997 x 1,376) AVERAGE people. NETWORK SIZE Audience Demographicsespnresearch Insights :@espnresearch | Oct 24 2009 -*Statistics based on 88% of @espnresearchs followers, whose sex weMedia and fan insights from the ESPN Research were able to determine.& Analytics department. Large doses of TVratings, digital traffic, and other such geekery. SEX Insights : Tweets 833 - 41% @espnresearchs audience is between 26 - Followers 20,804 35. - *Statistics based on 11% Following 397 of @espnresearchs followers, whose age we were able to determine by identifying through social AGE RANGE profile or public records data. 2
  3. 3. Audience Demographics [continued] Insights : - Compared to the average @espnresearchs female followers tend to be more in the 26 - 35 age range. FEMALE FOLLOWERS BY AGE Insights : - Compared to the average @espnresearchs maleespnresearch followers tend to be more in the 36 - 45 age range.@espnresearch | Oct 24 2009Media and fan insights from the ESPN Research& Analytics department. Large doses of TV MALEratings, digital traffic, and other such geekery. FOLLOWERS BY AGE Audience Geographic Insights Insights : Tweets 833 - @espnresearch has a higher percentage of Followers 20,804 followers from Chicago, Illinois than the typical Following 397 Twitter user. TOP CITIES 3
  4. 4. Audience Geographic Insights [continued] Insights : - @espnresearch has a higher percentage of followers from Ohio than the typical Twitter user. TOP STATES/PROVINCES Insights : - @espnresearch has a higher percentage ofespnresearch followers from USA than the typical Twitter user.@espnresearch | Oct 24 2009Media and fan insights from the ESPN Research& Analytics department. Large doses of TV TOP COUNTRIESratings, digital traffic, and other such geekery. Tweets 833 Followers 20,804 Following 397 4
  5. 5. Audience Interests Insights Insights : - Compared to the average audience, @espnresearchs audiences top three interests are Sport, Education, and Politics.espnresearch@espnresearch | Oct 24 2009 INTEREST AFFINITYMedia and fan insights from the ESPN Research& Analytics department. Large doses of TVratings, digital traffic, and other such geekery. Tweets 833 Followers 20,804 Following 397 5
  6. 6. Audience Career Insights Insights : - @espnresearchs consumer audience has a high level of income compared to the average. INCOME LEVEL Insights : - Compared to the average audience @espnresearchsespnresearch top three industries are Media, Education, and@espnresearch | Oct 24 2009 Entertainment.Media and fan insights from the ESPN Research& Analytics department. Large doses of TVratings, digital traffic, and other such geekery. INDUSTRY Tweets 833 Followers 20,804 Following 397 6
  7. 7. Audience Education Insights Insights : - @espnresearchs followers attend College/University schools more than the average Twitter audience. EDUCATION TYPE Audience Social Media Usageespnresearch Insights : - @espnresearchs@espnresearch | Oct 24 2009 consumer audience is active on at least 22,609 social profiles and/or blogs.Media and fan insights from the ESPN Research& Analytics department. Large doses of TVratings, digital traffic, and other such geekery. SOCIAL MEDIA USE Insights : Tweets 833 - 76% of @espnresearchs followers have Facebook Followers 20,804 profiles. - @espnresearchs has Following 397 more followers who use Quora than does the typical Twitter user. SOCIAL MEMBERSHIPS 7
  8. 8. Audience Social Media Usage [continued] Insights : - 12% of @espnresearchs consumer audience has been identified as a *Geo Location. ONLINE ACTIVITIESespnresearch@espnresearch | Oct 24 2009Media and fan insights from the ESPN Research& Analytics department. Large doses of TVratings, digital traffic, and other such geekery. Tweets 833 Followers 20,804 Following 397 8
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