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Linda descano social pull

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  • 1. @lindadescano Follower Report Key Metrics: @lindadescano | September - 15 - 2012 @lindadescano has 872 Twitter followers and weve classified the ones we could into Consumer, Total Followers Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of 872 anonymous and spam accounts, which we do not factor into our audience metrics. Pull is a good measure of how influential @lindadescano s audience is, compared to the average Twitter Social Pull account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this 28x calculation, is gauged by how well connected @lindadescano s followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience,lindadescano and are thus better able to spread your message far and wide.@ lindadescano | Oct 10 2009South Philly gal living in Jersey City; run Women& Co., which is part of Citibank but this is my Identified Audiencepersonal page. Love books, travel, wine, theater &food. Tweets 3,513 Followers 871 Following 673 IDENTIFIED AUDIENCE 1
  • 2. Audience Reach Insights Insights : - On average, each of lindadescanos followers has 11,148 connections across all social media platforms. Therefore, lindadescano can potentially indirectly reach 4,927,632 (442 x 11,148) AVERAGE people. NETWORK SIZE Audience Demographicslindadescano Insights : -*Statistics based on 85%@ lindadescano | Oct 10 2009 of lindadescanos followers, whose sex we were able to determine.South Philly gal living in Jersey City; run Women& Co., which is part of Citibank but this is mypersonal page. Love books, travel, wine, theater &food. SEX Insights : Tweets 3,513 - 41% lindadescanos audience is between 36 - Followers 871 45. - *Statistics based on 22% Following 673 of lindadescanos followers, whose age we were able to determine by identifying through social AGE RANGE profile or public records data. 2
  • 3. Audience Demographics [continued] Insights : - Compared to the average lindadescanos female followers tend to be more in the 36 - 45 age range. FEMALE FOLLOWERS BY AGE Insights : - Compared to the average lindadescanos malelindadescano followers tend to be more in the 46 - 55 age range.@ lindadescano | Oct 10 2009South Philly gal living in Jersey City; run Women& Co., which is part of Citibank but this is my MALEpersonal page. Love books, travel, wine, theater & FOLLOWERS BYfood. AGE Audience Geographic Insights Insights : Tweets 3,513 - lindadescano has a higher percentage of Followers 871 followers from New York, New York than the typical Following 673 Twitter user. TOP 5 CITIES 3
  • 4. Audience Geographic Insights [continued] Insights : - lindadescano has a higher percentage of followers from New York than the typical Twitter user. TOP 5 STATES/PROVINCES Insights : - lindadescano has a higher percentage oflindadescano followers from USA than the typical Twitter user.@ lindadescano | Oct 10 2009South Philly gal living in Jersey City; run Women& Co., which is part of Citibank but this is my TOP 5personal page. Love books, travel, wine, theater & COUNTRIESfood. Tweets 3,513 Followers 871 Following 673 4
  • 5. Audience Interests Insights Insights : - Compared to the average audience, lindadescanos audiences top three interests are Health/Fitness, Literature, and Business.lindadescano@ lindadescano | Oct 10 2009 INTEREST AFFINITYSouth Philly gal living in Jersey City; run Women& Co., which is part of Citibank but this is mypersonal page. Love books, travel, wine, theater &food. Tweets 3,513 Followers 871 Following 673 5
  • 6. Audience Career Insights Insights : - lindadescanos consumer audience has a high level of income compared to the average. INCOME LEVEL Insights : - Compared to the average audience lindadescanoslindadescano top three industries are Software, Law, and@ lindadescano | Oct 10 2009 Pharmaceuticals.South Philly gal living in Jersey City; run Women& Co., which is part of Citibank but this is my INDUSTRYpersonal page. Love books, travel, wine, theater &food. Audience Education Insights Insights : Tweets 3,513 - lindadescanos followers attend Ivy League schools Followers 871 more than the average Twitter audience. Following 673 EDUCATION TYPE 6
  • 7. Audience Social Media Usage Insights : - lindadescanos consumer audience is active on at least 1,650 social profiles and/or blogs. SOCIAL MEDIA USE Insights : - 96% of lindadescanos followers have LinkedInlindadescano profiles. - lindadescanos has more@ lindadescano | Oct 10 2009 followers who use Quora than does the typical Twitter user.South Philly gal living in Jersey City; run Women& Co., which is part of Citibank but this is my SOCIALpersonal page. Love books, travel, wine, theater & MEMBERSHIPSfood. Insights : - 23% of lindadescanos consumer audience has been identified as a *Geo Tweets 3,513 Location. Followers 871 Following 673 ONLINE ACTIVITIES 7
  • 8. Audience Cross Over @lindadescano and @lindadescano-friends share 208 followers. AUDIENCE CROSS OVERlindadescano@ lindadescano | Oct 10 2009South Philly gal living in Jersey City; run Women& Co., which is part of Citibank but this is mypersonal page. Love books, travel, wine, theater &food. Tweets 3,513 Followers 871 Following 673 8