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Havas media follower report

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  • 1. @havasmedia Follower Report Key Metrics: @havasmedia | November - 20 - 2012 @havasmedia has 6,894 Twitter followers and weve classified the ones we could into Consumer, Total Followers Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of 6,894 anonymous and spam accounts, which we do not factor into our audience metrics. Pull is a good measure of how influential @havasmedia s audience is, compared to the average Twitter Social Pull account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this 35x calculation, is gauged by how well connected @havasmedia s followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience,havasmedia and are thus better able to spread your message far and wide.@ havasmedia | Mar 30 2009Havas Media is the global media networkresponsible for Meaningful Brands. Agencies Identified Audienceinclude Arena Media, Havas Digital, Havas Sports& Entertainment and MPG. Tweets 3,234 Followers 6,893 Following 728 IDENTIFIED AUDIENCE 1
  • 2. Audience Reach Insights Insights : - On average, each of havasmedias followers has 2,703 connections across all social media platforms. Therefore, havasmedia can potentially indirectly reach 6,235,713 (2,307 x 2,703) people. AVERAGE NETWORK SIZE Audience Demographicshavasmedia Insights :@ havasmedia | Mar 30 2009 -*Statistics based on 75% of havasmedias followers, whose sex we were able toHavas Media is the global media network determine.responsible for Meaningful Brands. Agenciesinclude Arena Media, Havas Digital, Havas Sports& Entertainment and MPG. SEX Insights : Tweets 3,234 - 44% havasmedias audience is between 26 - Followers 6,893 35. - *Statistics based on 9% Following 728 of havasmedias followers, whose age we were able to determine by identifying through social profile or AGE RANGE public records data. 2
  • 3. Audience Demographics [continued] Insights : - Compared to the average havasmedias female followers tend to be more in the 26 - 35 age range. FEMALE FOLLOWERS BY AGE Insights : - Compared to the average havasmedias malehavasmedia followers tend to be more in the 36 - 45 age range.@ havasmedia | Mar 30 2009Havas Media is the global media networkresponsible for Meaningful Brands. Agencies MALEinclude Arena Media, Havas Digital, Havas Sports FOLLOWERS BY& Entertainment and MPG. AGE Audience Geographic Insights Insights : Tweets 3,234 - havasmedia has a higher percentage of followers Followers 6,893 from Madrid, Madrid, Spain than the typical Twitter Following 728 user. TOP CITIES 3
  • 4. Audience Geographic Insights [continued] Insights : - havasmedia has a lower percentage of followers from Massachusetts than the typical Twitter user. TOP STATES/PROVINCES Insights : - havasmedia has a lower percentage of followershavasmedia from USA than the typical Twitter user.@ havasmedia | Mar 30 2009Havas Media is the global media networkresponsible for Meaningful Brands. Agencies TOP COUNTRIESinclude Arena Media, Havas Digital, Havas Sports& Entertainment and MPG. Tweets 3,234 Followers 6,893 Following 728 4
  • 5. Audience Interests Insights Insights : - Compared to the average audience, havasmedias audiences top three interests are Business, Politics, and Fashion.havasmedia@ havasmedia | Mar 30 2009 INTEREST AFFINITYHavas Media is the global media networkresponsible for Meaningful Brands. Agenciesinclude Arena Media, Havas Digital, Havas Sports& Entertainment and MPG. Tweets 3,234 Followers 6,893 Following 728 5
  • 6. Audience Career Insights Insights : - havasmedias consumer audience has a high level of income compared to the average. INCOME LEVEL Insights : - Compared to the average audience havasmedias tophavasmedia three industries are Media, Marketing/PR, and@ havasmedia | Mar 30 2009 Fashion.Havas Media is the global media networkresponsible for Meaningful Brands. Agenciesinclude Arena Media, Havas Digital, Havas Sports& Entertainment and MPG. INDUSTRY Tweets 3,234 Followers 6,893 Following 728 6
  • 7. Audience Education Insights Insights : - havasmedias followers attend College/University schools more than the average Twitter audience. EDUCATION TYPE Audience Social Media Usagehavasmedia Insights : - havasmedias consumer@ havasmedia | Mar 30 2009 audience is active on at least 7,451 social profiles and/or blogs.Havas Media is the global media networkresponsible for Meaningful Brands. Agenciesinclude Arena Media, Havas Digital, Havas Sports& Entertainment and MPG. SOCIAL MEDIA USE Insights : Tweets 3,234 - 79% of havasmedias followers have Facebook Followers 6,893 profiles. - havasmedias has more Following 728 followers who use Quora than does the typical Twitter user. SOCIAL MEMBERSHIPS 7
  • 8. Audience Social Media Usage [continued] Insights : - 21% of havasmedias consumer audience has been identified as a *Geo Location. ONLINE ACTIVITIES Audience Cross Overhavasmedia @havasmedia and @havasmedia-friends@ havasmedia | Mar 30 2009 share 342 followers.Havas Media is the global media networkresponsible for Meaningful Brands. Agenciesinclude Arena Media, Havas Digital, Havas Sports& Entertainment and MPG. AUDIENCE Tweets 3,234 CROSS OVER Followers 6,893 Following 728 8

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