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Csn overview may generic Presentation Transcript

  • 1. NBC Sports partners with numerous leagues and governing bodies tobroadcast the most prestigious properties in sports, including: ‘NBC Sunday Night Football,’ ‘Football Night in America,’ Notre Dame football; the Kentucky Derby and Preakness Stakes; the U.S. Open Championship, THE PLAYERS Championship, and the Ryder Cup; the NHL Winter Classic, NHL ‘Game of the Week,’ and NHL Stanley Cup Playoffs and Final; and Wimbledon and the French Open.
  • 2. .
  • 3. Highlight Reel – Click Here
  • 4. Comcast SportsNet Mid-Atlantic is a member of the NBCSports Group responsible for covering all regional sports in the Washington DC & Baltimore DMA’s. Reaching 4.7 MILLION households in MD, DC, VA, PA, DE and portions of WV. The Most Comprehensive Coverage Washington Redskins, Baltimore Ravens, Washington Capitals, Washington Wizards, DC United, Atlantic Coast Conference and Colonial Athletic Association. Integrated Marketing Campaigns: The Exclusive Ability to Provide Advertisers with In-Game Sponsorships, Live Reads, Billboards and Features Unmatched Access to Players, Coaches, Events and Facilities. FOR MORE INFORMATION & OPPORTUNITIES CONTACT: Kaitlyn Campi - 240-223-6679 - kaitlyn.campi@nbcuni.com 7700 Wisconsin Ave. Suite 200, Bethesda, MD 20814
  • 5. CSN Mid Atlantic Audience Viewer Profile Market Market Average Average Gender Educational Degree Male 48% 77% Bachelors 19% 23% Female 52% 23% Post Graduate 19% 21% Either 37% 44% Demographics Bachelors+ 40% 46% A18-34 30% 36% A18-49 58% 68% Residence A25-54 56% 64% Own 73% 73% Apartment 12% 16% M18-34 15% 28% Townhouse 16% 17% M18-49 29% 54% M25-54 28% 49% Market Value of Home $300,000+ 45% 51% W18-49 29% 14% $350,000+ 38% 41% W25-54 29% 14% $500,000+ 20% 22%Source: Scarborough Research, Washington, D.C.-Syndicated, Se10-Fe11 ScarboroughCSN Mid-Atlantic Viewer = Respondent watched CSNM-TV on cable in the past 7 days
  • 6. COVERAGE COMCAST SPORTSNET MID- ATLANTIC COVERS MAP ALL OF DC, MD & VAComcast SportsNet Mid-Atlantic reaches over 4.7million homes per night,because CSN is not onlycarried on Comcast cable systems. ComcastSportsNet is also carried on Cox Cable, VerizonFiOS, DirecTV and Dish Network.
  • 7. CUSTOMIZABLE SPONSORSHIP EXAMPLES Only Comcast SportsNet can give advertisers IN GAME sponsorships like Live Reads,Billboards, and Features during CSN produced games.Each of these includes a live in- game read by the announcers and logo recognition.
  • 8.  WEB  SOCIAL  EMAIL  MOBILE Premier destination for the local sports fan. Featuring: -NBC enhancements & Sports Talk platform. -Social Media Integration for commenting & sharing. -CSN Insiders & Bloggers. -Superior Display Advertising (Less is more!) -New & Unique Sponsorship Opportunities. Inventory Includes: Display Advertising (980x50, 300x250), Pre-Roll Video, Home Page Skins, Home Page Roadblocks, Additional Rich Media Opportunities,Sponsorship Opportunities such as: Scoreboard ,Team Sections, Photo Gallery, Daily Web Polls, What’s Happening in DC, etc.
  • 9. Digital Package Examples $1,000+ $1,500+ $2,000+Monthly Commitment Monthly Commitment Monthly Commitment45k Impressions: 60k Impressions: 80k Impressions:  Display ads  Display ads  Display ads (300x250&980x50)  300x250  300x250  Mobile Wap Site Imps  980x50  980x50 Pre-Roll:  Mobile Wap  Mobile Wap Site  5k :15s Video Imps Site Imps Imps Email: Available Pre-Roll:  1 E-News Letter Ad per  3k :15 Video Imps quarter (17k Imps) Email: Social Integration (if applicable)  1 E-News Letter Ad Sponsorship Included per quarter  Page Skin, Home page takeover, Fixed Position on Team Pages,  17k Imps Scoreboard, Page Peels, Overlays, Etc. Total Imps = 45k Total Imps = 80k Total Imps = 102k + Sponsorship Imps* * Minimum 3 month commitment required for sponsorship opportunities.