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Peek analytics social audience reports thomasmarzano _oct_13_2012(3)

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    Peek analytics social audience reports thomasmarzano _oct_13_2012(3) Peek analytics social audience reports thomasmarzano _oct_13_2012(3) Presentation Transcript

    • @thomasmarzano Follower Report Key Metrics: @thomasmarzano | October - 13 - 2012 @thomasmarzano has 44,847 Twitter followers and weve classified the ones we could into Consumer, Total Followers Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of 44,847 anonymous and spam accounts, which we do not factor into our audience metrics. Pull is a good measure of how influential @thomasmarzano s audience is, compared to the average Social Pull Twitter account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of 681x this calculation, is gauged by how well connected @thomasmarzano s followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in yourthomasmarzano audience, and are thus better able to spread your message far and wide.@ thomasmarzano | May 25 2008Creative Director @ Philips | ♓ INFJ photogblogger speaker | design strategy UX innovation Identified Audiencebranding marketing socialmedia musicphotography | views my own Tweets 105,445 Followers 44,890 Following 16,722 IDENTIFIED AUDIENCE 1
    • Audience Reach Insights Insights : - On average, each of thomasmarzanos followers has 6,442 connections across all social media platforms. Therefore, thomasmarzano can potentially indirectly reach 115,987,822 (18,004 x 6,442) people. AVERAGE NETWORK SIZE Audience Demographicsthomasmarzano Insights :@ thomasmarzano | May 25 2008 -*Statistics based on 81% of thomasmarzanos followers, whose sex weCreative Director @ Philips | ♓ INFJ photog were able to determine.blogger speaker | design strategy UX innovationbranding marketing socialmedia musicphotography | views my own SEX Tweets 105,445 Insights : - 32% thomasmarzanos Followers 44,890 audience is between 36 - 45. Following 16,722 - *Statistics based on 20% of thomasmarzanos followers, whose age we were able to determine by identifying through social AGE RANGE profile or public records data. 2
    • Audience Demographics [continued] Insights : - Compared to the average thomasmarzanos female followers tend to be more in the 36 - 45 age range. FEMALE FOLLOWERS BY AGE Insights : - Compared to the average thomasmarzanos malethomasmarzano followers tend to be more in the 46 - 55 age range.@ thomasmarzano | May 25 2008Creative Director @ Philips | ♓ INFJ photogblogger speaker | design strategy UX innovation MALEbranding marketing socialmedia music FOLLOWERS BYphotography | views my own AGE Audience Geographic Insights Insights : Tweets 105,445 - thomasmarzano has a higher percentage of Followers 44,890 followers from Amsterdam, Noord-Holland, Netherlands Following 16,722 than the typical Twitter user. TOP CITIES 3
    • Audience Geographic Insights [continued] Insights : - thomasmarzano has a higher percentage of followers from Texas than the typical Twitter user. TOP STATES/PROVINCES Insights : - thomasmarzano has a lower percentage ofthomasmarzano followers from USA than the typical Twitter user.@ thomasmarzano | May 25 2008Creative Director @ Philips | ♓ INFJ photogblogger speaker | design strategy UX innovation TOP COUNTRIESbranding marketing socialmedia musicphotography | views my own Tweets 105,445 Followers 44,890 Following 16,722 4
    • Audience Interests Insights Insights : - Compared to the average audience, thomasmarzanos audiences top three interests are Art, Business, and Fashion.thomasmarzano@ thomasmarzano | May 25 2008 INTEREST AFFINITYCreative Director @ Philips | ♓ INFJ photogblogger speaker | design strategy UX innovationbranding marketing socialmedia musicphotography | views my own Tweets 105,445 Followers 44,890 Following 16,722 5
    • Audience Career Insights Insights : - thomasmarzanos consumer audience has a high level of income compared to the average. INCOME LEVEL Insights : - Compared to the average audiencethomasmarzano thomasmarzanos top three industries are Public@ thomasmarzano | May 25 2008 Sector, Hospitality, and Marketing/PR.Creative Director @ Philips | ♓ INFJ photogblogger speaker | design strategy UX innovationbranding marketing socialmedia musicphotography | views my own Tweets 105,445 INDUSTRY Followers 44,890 Following 16,722 6
    • Audience Education Insights Insights : - thomasmarzanos followers attend Community College schools more than the average Twitter audience. EDUCATION TYPE Audience Social Media Usagethomasmarzano Insights : - thomasmarzanos@ thomasmarzano | May 25 2008 consumer audience is active on at least 70,602 social profiles and/or blogs.Creative Director @ Philips | ♓ INFJ photogblogger speaker | design strategy UX innovationbranding marketing socialmedia musicphotography | views my own SOCIAL MEDIA USE Insights : Tweets 105,445 - 94% of thomasmarzanos followers have Facebook Followers 44,890 profiles. - thomasmarzanos has Following 16,722 more followers who use Quora than does the typical Twitter user. SOCIAL MEMBERSHIPS 7
    • Audience Social Media Usage [continued] Insights : - 28% of thomasmarzanos consumer audience has been identified as a *Geo Location. ONLINE ACTIVITIES Audience Cross Overthomasmarzano @thomasmarzano and @thomasmarzano-friends@ thomasmarzano | May 25 2008 share 16284 followers.Creative Director @ Philips | ♓ INFJ photogblogger speaker | design strategy UX innovationbranding marketing socialmedia musicphotography | views my own AUDIENCE Tweets 105,445 CROSS OVER Followers 44,890 Following 16,722 8