Peek analytics social audience reports reglash _sep_21_2012
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Peek analytics social audience reports reglash _sep_21_2012

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Peek analytics social audience reports reglash _sep_21_2012 Peek analytics social audience reports reglash _sep_21_2012 Presentation Transcript

  • @reglash Follower Report Key Metrics: @reglash | September - 21 - 2012 @reglash has 1,175 Twitter followers and weve classified the ones we could into Consumer, Business, Total Followers and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous 1,175 and spam accounts, which we do not factor into our audience metrics. Pull is a good measure of how influential @reglash s audience is, compared to the average Twitter account Social Pull - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is 7x gauged by how well connected @reglash s followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able toreglash spread your message far and wide.@ reglash | Mar 24 2009Deputy Managing Editor/Social Media Editor @The Jerusalem Post. Retweeting is not endorsing! Identified Audience Tweets 4,903 Followers 1,175 Following 1,484 IDENTIFIED AUDIENCE 1
  • Audience Reach Insights Insights : - On average, each of reglashs followers has 3,886 connections across all social media platforms. Therefore, reglash can potentially indirectly reach 1,336,830 (344 x 3,886) people. AVERAGE NETWORK SIZE Audience Demographicsreglash Insights : -*Statistics based on 75%@ reglash | Mar 24 2009 of reglashs followers, whose sex we were able to determine.Deputy Managing Editor/Social Media Editor @The Jerusalem Post. Retweeting is not endorsing! SEX Insights : Tweets 4,903 - 37% reglashs audience is between 36 - 45. Followers 1,175 - *Statistics based on 13% of reglashs followers, Following 1,484 whose age we were able to determine by identifying through social profile or public records data. AGE RANGE 2
  • Audience Demographics [continued] Insights : - Compared to the average reglashs female followers tend to be more in the 36 - 45 age range. FEMALE FOLLOWERS BY AGE Insights : - Compared to the average reglashs male followersreglash tend to be more in the >; 55 age range.@ reglash | Mar 24 2009Deputy Managing Editor/Social Media Editor @The Jerusalem Post. Retweeting is not endorsing! MALE FOLLOWERS BY AGE Tweets 4,903 Followers 1,175 Following 1,484 3