Peek analytics social audience reports beccc _oct_06_2012

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Peek analytics social audience reports beccc _oct_06_2012

  1. 1. @beccc Follower Report Key Metrics: @beccc | October - 6 - 2012 @beccc has 440 Twitter followers and weve classified the ones we could into Consumer, Business, and Total Followers Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and 440 spam accounts, which we do not factor into our audience metrics. Pull is a good measure of how influential @beccc s audience is, compared to the average Twitter account - Social Pull 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is 5x gauged by how well connected @beccc s followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able tobeccc spread your message far and wide.@ beccc | Dec 19 2008Marketing Americas favorite news app The@Daily & giggling at memes. Previous lives: Identified Audience@TNR, @NPR, @AP. Brooklyn born & raised. Mytweets are mine. Tweets 2,085 Followers 439 Following 579 IDENTIFIED AUDIENCE 1
  2. 2. Audience Reach Insights Insights : - On average, each of becccs followers has 3,787 connections across all social media platforms. Therefore, beccc can potentially indirectly reach 905,030 (239 x 3,787) people. AVERAGE NETWORK SIZE Audience Demographicsbeccc Insights : -*Statistics based on 87%@ beccc | Dec 19 2008 of becccs followers, whose sex we were able to determine.Marketing Americas favorite news app The@Daily & giggling at memes. Previous lives:@TNR, @NPR, @AP. Brooklyn born & raised. Mytweets are mine. SEX Insights : Tweets 2,085 - 52% becccs audience is between 26 - 35. Followers 439 - *Statistics based on 24% of becccs followers, whose Following 579 age we were able to determine by identifying through social profile or public records data. AGE RANGE 2
  3. 3. Audience Demographics [continued] Insights : - Compared to the average becccs female followers tend to be more in the 26 - 35 age range. FEMALE FOLLOWERS BY AGE Insights : - Compared to the average becccs male followers tendbeccc to be more in the 46 - 55 age range.@ beccc | Dec 19 2008Marketing Americas favorite news app The@Daily & giggling at memes. Previous lives: MALE@TNR, @NPR, @AP. Brooklyn born & raised. My FOLLOWERS BYtweets are mine. AGE Audience Geographic Insights Insights : Tweets 2,085 - beccc has a higher percentage of followers Followers 439 from New York, New York than the typical Twitter Following 579 user. TOP 5 CITIES 3
  4. 4. Audience Geographic Insights [continued] Insights : - beccc has a higher percentage of followers from New York than the typical Twitter user. TOP 5 STATES/PROVINCES Insights : - beccc has a higher percentage of followersbeccc from USA than the typical Twitter user.@ beccc | Dec 19 2008Marketing Americas favorite news app The@Daily & giggling at memes. Previous lives: TOP 5@TNR, @NPR, @AP. Brooklyn born & raised. My COUNTRIEStweets are mine. Tweets 2,085 Followers 439 Following 579 4
  5. 5. Audience Interests Insights Insights : - Compared to the average audience, becccs audiences top three interests are Sport, Sci-Fi/Fantasy, and Art.beccc@ beccc | Dec 19 2008 INTEREST AFFINITYMarketing Americas favorite news app The@Daily & giggling at memes. Previous lives:@TNR, @NPR, @AP. Brooklyn born & raised. Mytweets are mine. Tweets 2,085 Followers 439 Following 579 5
  6. 6. Audience Education Insights Insights : - becccs followers attend Ivy League schools more than the average Twitter audience. EDUCATION TYPE Audience Social Media Usagebeccc Insights : - becccs consumer@ beccc | Dec 19 2008 audience is active on at least 831 social profiles and/or blogs.Marketing Americas favorite news app The@Daily & giggling at memes. Previous lives:@TNR, @NPR, @AP. Brooklyn born & raised. Mytweets are mine. SOCIAL MEDIA USE Insights : Tweets 2,085 - 82% of becccs followers have Facebook profiles. Followers 439 - becccs has more followers who use Quora Following 579 than does the typical Twitter user. SOCIAL MEMBERSHIPS 6
  7. 7. Audience Social Media Usage [continued] Insights : - 23% of becccs consumer audience has been identified as a *Geo Location. ONLINE ACTIVITIES Audience Cross Overbeccc @beccc and @beccc-friends share 175@ beccc | Dec 19 2008 followers.Marketing Americas favorite news app The@Daily & giggling at memes. Previous lives:@TNR, @NPR, @AP. Brooklyn born & raised. Mytweets are mine. AUDIENCE Tweets 2,085 CROSS OVER Followers 439 Following 579 7

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