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Rumors

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Rumors: a guide on creating, spreading, and flaming them.

Rumors: a guide on creating, spreading, and flaming them.

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  • 1. RUMORS<br />A guide to creating, spreading and flaming them.<br />
  • 2. 2<br />Gossip columnists would like you to believe that a rumor is really news running ahead of itself.<br />
  • 3. 3<br />But, this isn’t always true.<br />
  • 4. 4<br />More often, rumors are…<br />
  • 5. pieces of unverified information<br />5<br />Perez Hilton<br />
  • 6. Wendy Williams<br />that feed on ambiguity<br />6<br />
  • 7. Cruel intentions<br />and usually pique the interest of a particular community.<br />7<br />
  • 8. They’re universal.<br />8<br />
  • 9. 9<br />Whoever gossips to you will gossip about you.  <br />Spanish Proverb<br />
  • 10. 10<br />Ireland<br />Who brings a tale takes two away.  <br />Irish Proverb<br />
  • 11. 11<br />Israel<br />What you don&apos;t see with your eyes, don&apos;t witness with your mouth.  <br />Jewish Proverb<br />
  • 12. China<br />What is told in the ear of a man is often heard 100 miles away.  <br />Chinese Proverb<br />12<br />
  • 13. And Our Attraction to them is natural.<br />13<br />
  • 14. Blame our curiosity <br />14<br />Jacques Cousteau<br />
  • 15. Blame our desire to know more<br />15<br />Spock, Star Trek<br />
  • 16. And blame our history as story-tellers<br />16<br />Beowulf<br />
  • 17. BUT, Regardless of why we tell rumors, there’s one thing true about them:<br />17<br />
  • 18. People are attracted to them.<br />18<br />
  • 19. Finally, here’s a guide to make anyone successful with rumors.<br />19<br />
  • 20. 20<br />It’s the (un)official mean girls’ guide to rumors.<br />
  • 21. There’s three things you must do to ensure the successful lifespan of a rumor.<br />1. Create<br />2. Spread<br />3. Flame<br />21<br />
  • 22. 1. Embrace the reason you’re spreading the rumor.<br />Create<br />Social Status <br />Revenge<br />It’s all about me<br />It’s not all about you<br />Assurance<br />22<br />
  • 23. 2. Craft the story. <br />Create<br /><ul><li>Easy to remember
  • 24. Exploits the current interests of the community
  • 25. Exploits the emotions of the community
  • 26. Rooted in a negative outcome
  • 27. Specific to a person or event
  • 28. Some part of it is true
  • 29. Contains exaggeration, humor, or a twist</li></ul>23<br />
  • 30. 3. Focus on one primary emotion. <br />Create<br />24<br />
  • 31. 4. Recognize that seeding a rumor is a science.<br />Spread<br />R ≈ i x a<br />25<br /><ul><li>R: velocity of the rumor
  • 32. i: importance of the subject to the community
  • 33. a: level of ambiguity</li></li></ul><li>5. Tell the right people.<br />Spread<br /><ul><li>People who are most eager for information about events which affect them.
  • 34. People with fears, hopes and hostilities stemming from the outcome of the rumor.
  • 35. People in homogenous community in which people share the same interest.</li></ul>26<br />
  • 36. 6. Prepare to be challenged.<br />Spread<br />27<br />
  • 37. 7. Clone the rumor.<br />Flame<br /><ul><li>Design different rumors that reveal the same “information”
  • 38. Plant the rumors in different suitable places
  • 39. Design them so as to appear as of independent origin</li></ul>28<br />
  • 40. 8. Put in work to keep the rumor in motion.<br />Flame<br /><ul><li>Fight censorship
  • 41. Don’t allow someone to change the subject
  • 42. Keep it negative
  • 43. Refute facts by amplifying uncertainty
  • 44. Add back details lost during reproduction</li></ul>29<br />
  • 45. 9. Never let anyone see you sweat.<br />Flame<br />30<br /><ul><li>Deflect attention away from yourself.
  • 46. Maintain a positive, upbeat attitude.
  • 47. Admit that you don’t know everything (remember, keep it simple)
  • 48. Blame a scapegoat</li></li></ul><li>10. Deny Everything.<br />Flame<br />31<br />Flame<br />Create<br />Spread<br />
  • 49. Don’t forget to vote below! Thanks.<br />
  • 50. Research Journals<br />A Psychology of Rumor Robert H. Knapp The Public Opinion Quarterly, Vol. 8, No. 1 (Spring, 1944), pp. 22-37 Published by: Oxford University Press on behalf of the American Association for Public Opinion Research<br />An Analysis of Rumor Gordon W. Allport, Leo Postman The Public Opinion Quarterly, Vol. 10, No. 4 (Winter, 1946-1947), pp. 501-517 Published by: Oxford University Press on behalf of the American Association for Public Opinion Research<br />Problem Solving in Social Interactions on the Internet: Rumor as Social Cognition PrashantBordia, Nicholas DiFonzoSocial Psychology Quarterly, Vol. 67, No. 1 (Mar., 2004), pp. 33-49 Published by: American Sociological Association<br />The Structure of Gossip: Opportunities and Constraints on Collective Expression among Adolescents Donna Eder, Janet Lynne EnkeAmerican Sociological Review, Vol. 56, No. 4 (Aug., 1991), pp. 494-508 Published by: American Sociological Association<br />A Theory of Rumor Transmission H. Taylor Buckner The Public Opinion Quarterly, Vol. 29, No. 1 (Spring, 1965), pp. 54-70 Published by: Oxford University Press on behalf of the American Association for Public Opinion Research<br />Articles<br />http://danzarrella.com/rumors.html<br />http://www.boston.com/bostonglobe/ideas/articles/2008/10/12/how_to_fight_a_rumor/?page=full <br />http://www.apa.org/science/psa/apr05gossip.html <br />33<br />For more information.<br />
  • 51. RUMORS<br />Kai D. Wright<br />Marketing Strategy<br />Wondering what parallels exist between rumors, communications and viral marketing? Send me a note.<br />Email: wright.kai@gmail.com<br />Mobile: 917.543.4333<br />To follow me online, visit:<br />Twitter: @kaiwright<br />Blog: www.kaiwright.typepad.com<br />Profile: Search “Kai D Wright” on LinkedIn.com<br />

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