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How to create intelligent Business Processes thanks to Big Data (BPM, Apache Hadoop, Talend, Open Source)
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How to create intelligent Business Processes thanks to Big Data (BPM, Apache Hadoop, Talend, Open Source)

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BPM is established, tools are stable, many companies use it successfully. However, today's business processes are based on data from relational databases or web services. Humans make decisions due to ...

BPM is established, tools are stable, many companies use it successfully. However, today's business processes are based on data from relational databases or web services. Humans make decisions due to this information. Companies also use business intelligence and other tools to analyze their data. Though, business processes are executed without access to this important information because technical challenges occur when trying to integrate big masses of data from many different sources into the BPM engine. Additionally, bad data quality due to duplication, incompleteness and inconsistency prevents humans from making good decisions. That is status quo. Companies miss a huge opportunity here!

This session explains how to achieve intelligent business processes, which use big data to improve performance and outcomes. A live demo shows how big data can be integrated into business processes easily - just with open source tooling. In the end, the audience will understand why BPM needs big data to achieve intelligent business processes.

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    How to create intelligent Business Processes thanks to Big Data (BPM, Apache Hadoop, Talend, Open Source) How to create intelligent Business Processes thanks to Big Data (BPM, Apache Hadoop, Talend, Open Source) Presentation Transcript

    • Next-Generation BPM –How to create intelligent Business Processesthanks to Big DataTalend,  Global  Leader  in  Open  Source  Integra7on  Solu7ons  Kai Wähnerkwaehner@talend.com@KaiWaehnerXing / LinkedInwww.kai-waehner.de
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    ConsultingDevelopingCoachingSpeakingWritingMain TasksRequirements EngineeringEnterprise Architecture ManagementBusiness Process ManagementArchitecture and Development of ApplicationsService-oriented ArchitectureIntegration of Legacy ApplicationsCloud ComputingBig DataContactEmail: kontakt@kai-waehner.deBlog: www.kai-waehner.de/blogTwitter: @KaiWaehnerSocial Networks: Xing, LinkedInKai Wähner
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    Key messagesBPM should be used (just) for optimizing business processes!Intelligent business processes need big data and integration!Big data will reduce human interactions in BPM further!
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    • Big  data  paradigm  shiL    • Use  cases  for  big  data  • Intelligent  business  processes  • Technology  and  product  perspec7ve  • Live  demo  Agenda
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    • Big  data  paradigm  shiL    • Use  cases  for  big  data  • Intelligent  business  processes  • Technology  and  product  perspec7ve  • Live  demo  Agenda
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    William  Edwards  Deming    (1900  –1993)    American  sta7s7cian,  professor,    author,  lecturer  and  consultant  “If  you  cant  measure  it,    you  cant  manage  it.”  Why should you care about big data?
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    è  „Silence  the  HiPPOs“  (highest-­‐paid  person‘s  opinion)  è  Being  able  to  interpret  unimaginable  large  data  stream,  the  gut  feeling  is  no  longer  jus7fied!    Why should you care about big data?
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    Why should you care about big data?“Accessing  data  is  now  [again]  the  cri7cal  path  in  making  good  decisions!”  h`p://www.inforbix.com/friday-­‐data-­‐stories-­‐big-­‐data-­‐driven-­‐decision-­‐making/  
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    Why does big data exist?Changing InteractionsChanging ScaleChanging ExpectationsCloudSensors
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    The Vs of big dataVolume    (terabytes,  petabytes)                    Variety    (social  networks,  blog  posts,  logs,  sensors,  etc.)            Velocity                (real7me  or  near-­‐real7me)          Value  
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    Big  Data  Integra3on  –  Land  data  in  a  Big  Data  cluster  –  Implement  or  generate  parallel  processes      Big  Data  Manipula3on  –  Simplify  manipula7on,  such  as  sort  and  filter  –  Computa7onal  expensive  func7ons    Big  Data  Quality  &  Governance  –  Iden7fy  linkages  and  duplicates,  validate  big  data  –  Match  component,  execute  basic  quality  features    Big  Data  Project  Management  –  Place  frameworks  around  big  data  projects  –  Common  Repository,  scheduling,  monitoring    Big data tasks to solve - before analysis
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    • Big  data  paradigm  shiL    • Use  cases  for  big  data  • Intelligent  business  processes  • Technology  and  product  perspec7ve  • Live  demo  Agenda
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    h`p://www.slideshare.net/brocknoland/common-­‐and-­‐unique-­‐use-­‐cases-­‐for-­‐apache-­‐hadoop  Replacing ETL jobs: Binary files
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    h`p://hkotadia.com/archives/5021  Deduce  Customer    Defec7ons  Forecast: Risk management
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    ➜  With  revenue  of  almost  USD  30  billion  and  a  network  of  800  loca7ons,  Macys  is  considered  the  largest  store  operator  in  the  USA  ➜  Daily  price  check  analysis  of  its  10,000  ar7cles  in  less  than  two  hours  ➜  Whenever  a  neighboring  compe7tor  anywhere  between  New  York  and  Los  Angeles  goes  for  aggressive  price  reduc7ons,  Macys  follows  its  example  ➜  If  there  is  no  market  compe7tor,  the  prices  remain  unchanged  h`p://www.t-­‐systems.com/about-­‐t-­‐systems/examples-­‐of-­‐successes-­‐companies-­‐analyze-­‐big-­‐data-­‐in-­‐record-­‐7me-­‐l-­‐t-­‐systems/1029702  Logistics: Flexible pricing
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    Content  manipula7on    at  a  traveling  portal  –    Which  customer  reviews    are  trustworthy?        Jean-­‐Paul  Schmetz,  Harvard  Business  Manager,  November  2012  Fraud detection: Fraud mining
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    ➜  A  lot  of  data  must  be  stored  „forever“  ➜  Numbers  increase  exponen7ally  ➜  Goal:  As  cheap  as  possible  ➜  Problem:  (Fast)  queries  must  s7ll  be  possible  ➜  Solu7on:  Commodity  servers  and  „Hadoop  querying“  Global  Parcel  Service  h`p://archive.org/stream/BigDataImPraxiseinsatz-­‐SzenarienBeispieleEffekte/Big_Data_BITKOM-­‐Leisaden_Sept.2012#page/n0/mode/2up  Storage: Compliance
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    ➜  How  do  you  put  this  big  data  easily  in  the  hands  of  the  people  that  need  it?  ➜  Making  the  data  “ac7onable”  is  the  real  challenge.    ➜  Seeing  the  informa7on  that  helps  make  a  decision  on  a  composite  dashboard  is  just  the  first  step  and  where  too  many  companies  stop.    ➜  A  business  must  be  able  to  fire  off  the  business  process  to  execute  the  decision  made  regarding  the  data.  Great big data use cases, but ...Kai Wähnerh`p://smartdatacollec7ve.com/ma`-­‐davies/104576/data-­‐driven-­‐bpm-­‐making-­‐big-­‐data-­‐ac7onable  
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    • Big  data  paradigm  shiL    • Use  cases  for  big  data  • Intelligent  business  processes  • Technology  and  product  perspec7ve  • Live  demo  Agenda
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    ➜  Humans  have  to  interpret  large  data  to  make  decision.  Using  gut  feeling  is  nothing  but  gambling.  ➜  Just  doing  big  data  analy7cs  is  not  enough.  Systema7c  and  monitored  human  interac7ons  are  as  important  to  get  best  outcomes.  ➜  An  intelligent  business  process            combines  big  data  and  BPM.  This            enables  humans  to  make  data-­‐driven            decisions  based  on  big  data  analy7cs.  Intelligent business processes
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    ➜  Process  starts  ac7on  (Big  Data  PULL)  •  Manual  or  automated  •  Faster  responses  (e.g.  „catching  Osama“)  •  Be`er  outcomes  (e.g.  „recommenda7on  engine“)    ➜  Data  starts  ac7on  (Big  Data  PUSH)  •  (Usually)  automated  •  Predic7ve  processes  (e.g.  „preven7ng  flu  epidemic“)  •  Handle  before  it  happens  (e.g.  „customer  deduc7on“)  Intelligent business processes
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    ➜  How  are  they  related?  ➜  How  to  combine?  ➜  How  to  realize  this  technically?      Combination of big data and BPM
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    increase efficiencybetter qualityreduce costsincrease flexibilityenable new business modelsWhy BPM?Kai WähnerBusiness-IT-Alignment
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    •  long-running stateful workflows•  frequently changing processes•  human interactionWhen BPM?Kai Wähner
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    How BPM?Kai WähnerScript Task Service TaskGroovyJavaScriptetc.SOAP Web ServiceEverythingfrom Cobolto Ruby...... or a„big dataservice“
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    ChallengeKai WähnerSeparation of Concerns  
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    Separation of ConcernsKai WähnerIntegration• ETL• Connectivity / adaptors to connect to externalsystems using a variety of different protocols • Predefined EIP for message routingBig Data• Processing• AnalyticsBPM• Do queries to make decisions• Human or machineC  R  E  A  T  E  U  S  E  
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    • Big  data  paradigm  shiL    • Use  cases  for  big  data  • Intelligent  business  processes  • Technology  and  product  perspec7ve  • Live  demo  Agenda
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner     Kai WähnerIntegration• ETL• Connectivity / adaptors to connect to externalsystems using a variety of different protocols • Predefined EIP for message routingBig Data• Processing• AnalyticsBPM• Do queries to make decisions• Human or machineTechnical / product perspective
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    Enterprise Integration Patterns
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    Enterprise Integration Patterns
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    AmazonS3  s3  =  new  AmazonS3Client(new  Proper7esCreden7als(                  S3Sample.class.getResourceAsStream("AwsCreden7als.proper7es")));    String  bucketName  =  "my-­‐first-­‐s3-­‐bucket-­‐"  +  UUID.randomUUID();  String  key  =  "MyObjectKey";    try  {                    s3.createBucket(bucketName);          s3.putObject(new  PutObjectRequest(bucketName,  key,  createSampleFile()));            S3Object  object  =  s3.getObject(new  GetObjectRequest(bucketName,  key));                    ObjectLis7ng  objectLis7ng  =  s3.listObjects(new  ListObjectsRequest()                          .withBucketName(bucketName)                          .withPrefix("My"));                    s3.deleteObject(bucketName,  key);              s3.deleteBucket(bucketName);    }  catch  (AmazonServiceExcep7on  ase)  {        //  error  handling...  }  catch  (AmazonClientExcep7on  ace)  {        //  error  handling...        }  Integration framework
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    // Producerfrom(“ftp:toS3").setHeader(S3Constants.KEY, simple(“order.txt")).to("aws-s3://myBucket?accessKey=" + a+ "&secretKey= " + s)// Consumerfrom(„salesforce://orders__c?user=dummy1“).filter(„customer == ${dummyCustomer}).to(“ibm-database:orderData")Integration framework (e.g. Apache Camel)
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    Enterprise Service Bus (e.g. Talend ESB)
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    ConnectivityRoutingTransformationComplexityof IntegrationEnterprise  Service  Bus  Integra7on  Suite  Low HighIntegrationFrameworkINTEGRATIONToolingMonitoringSupport+BUSINESS PROCESS MGT.BIG DATA / MDMREGISTRY / REPOSITORYRULES ENGINE„YOU NAME IT“Alternatives for integration+
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner     Kai WähnerIntegration• ETL• Connectivity / adaptors to connect to externalsystems using a variety of different protocols • Predefined EIP for message routingBig Data• Processing• AnalyticsBPM• Do queries to make decisions• Human or machineTechnical / product perspective
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    Technology perspectiveHow  to  process  big  data?  
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    Slides:  h`p://www.slideshare.net/pavlobaron/100-­‐big-­‐data-­‐0-­‐hadoop-­‐0-­‐java    Video:  h`p://www.infoq.com/presenta7ons/Big-­‐Data-­‐Hadoop-­‐Java  How to process big data?
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    The  defacto  standard  for  big  data  processing  How to process big data?
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    Even  MicrosoL  (the  .NET  house)  relies  on  Hadoop  since  2011  How to process big data?“A  big  part  of  [the  company’s  strategy]  includes  wiring  SQL  Server  2012  (formerly  known  by  the  codename  “Denali”)  to  the  Hadoop  distributed  compu7ng  plasorm,  and  bringing  Hadoop  to  Windows  Server  and  Azure”  
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    Apache  Hadoop,  an  open-­‐source  soLware  library,  is  a  framework  that  allows  for  the  distributed  processing  of  large  data  sets  across  clusters  of  commodity  hardware  using  simple  programming  models.  It  is  designed  to  scale  up  from  single  servers  to  thousands  of  machines,  each  offering  local  computa7on  and  storage.      What is Hadoop?
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    How to process big data?
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    MapReduceHDFSEcosystemFeaturesincludedHadoop  Distribu7on  Integra7on  Suite  few manyApacheHadoopPackagingDeployment-ToolingSupport+Tooling / ModelingCode GenerationSchedulingOther Tools (ESB, BPM, ...)+Hadoop alternatives
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner     Kai WähnerIntegration• ETL• Connectivity / adaptors to connect to externalsystems using a variety of different protocols • Predefined EIP for message routingBig Data• Processing• AnalyticsBPM• Do queries to make decisions• Human or machineTechnical / product perspective
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    StandardsKai WähnerBPMBPEL BPMNXPDLWF-XMLBPEL4PeoplejPDLARIS EPC
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    BPMNKai Wähner„Business Process Model and Notation (BPMN) is a graphicalrepresentation for specifying business processes in a business processmodel.“Wikipedia
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    • BPMN is a standard notation for designing business processes(versus: UML is a standard modeling language best suited for designing andimplementing software)• not just flow charts! sufficient restrictions / constraints => executable!• standardized XML format• orchestration and choreography• extension points => add specific needs without breaking interoperability• optional mapping of a BPMN subset to BPEL(restricted to block-structured flows without cycles)BPMN 2.0Kai Wähner
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    Alternatives for BPM (technology perspective)Kai WähnerComplexity ofOrchestrationLow HighBPM  Framework  BPM  Suite  Integra7on  Suite  CodingService TasksHuman InteractionGUIBPMToolingMonitoringSupport+ESBBIG DATA / MDMREGISTRY / REPOSITORYRULES ENGINE„YOU NAME IT“+
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner     Kai WähnerIntegration• ETL• Connectivity / adaptors to connect to externalsystems using a variety of different protocols • Predefined EIP for message routingBig Data• Processing• AnalyticsBPM• Do queries to make decisions• Human or machineLet‘s    realize    it  !!!  Technical / product perspective
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    Alternatives for creating intelligent BPsKai WähnerComplexity ofOrchestrationLow HighFrameworks  Specific  Tools  Suite  of  Tools  e.g.Talend Unified Platformi.e ALL-IN-ONE(Integration, Big Data, BPM)e.g.Camel (Integration)Hadoop (Big Data)Activiti (BPM)e.g.Mule ESB (Integration)MapR (Big Data)Camunda (BPM)
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    Custom combination of integration, big data and BPM?Kai Wähner•  A lot of glue code•  Testing•  Bugfixing•  No supportSome other people already hadthe problems you would have!
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    • Big  data  paradigm  shiL    • Use  cases  for  big  data  • Intelligent  business  processes  • Technology  and  product  perspec7ve  • Live  demo  Agenda
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    Live demoComplexity ofOrchestrationLow HighFrameworks  Specific  Tools  Suite  of  Tools  e.g.Talend Unified Platformi.e ALL-IN-ONE(Integration, Big Data, BPM)e.g.Camel (Integration)Hadoop (Big Data)Activiti (BPM)e.g.Mule ESB (Integration)MapR (Big Data)Camunda (BPM)
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    DataQualityDataIntegration MDM ESBBigDataBig Data¾  Open  source  license  ¾  Free  of  charge  ¾  OpDonal  support  ¾  Based  on  open  source  projects  such  as  Eclipse  or  Apache  Camel,  CXF,  Hadoop  ¾  Commercial  license  ¾  SubscripDon  model  ¾  Support  included  DataQualityDataIntegration MDM ESB BPMTalend Unified Platform
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    „Talend  Integra7on  Suite“  in  ac7on...  Live demo
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    Example (Talend): Integration
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    Example (Talend): Big Data Processing
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    Example (Talend): Business Process
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    Example (Talend): Big Data Web Service
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    Did you get the key message?
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    Key messagesBPM should be used (just) for optimizing business processes!Intelligent business processes need big data and integration!Big data will reduce human interactions in BPM further!
    • ©  Talend  2013        “How  to  create  intelligent  Business  Processes  thanks  to  Big  Data”  by  Kai  Wähner    Did you get the key message?
    • Thank you for your attention.Questions?KAI WÄHNERkwaehner@talend.comwww.kai-waehner.deLinkedIn / Xing@KaiWaehner