Structuring the "Fuzzy Front End of Innovation“ –
From Strategic Foresight to Implementable Technology and Product Innovations
Front End of Innovation EMEA, Feb. 4th, 2014 - Munich (FEI EMEA 2014)
In order to meet the increasing pressure to innovate driven by accelerated change in technologies and markets and by intensifying global competition, leading-edge companies need a systematic Strategic Foresight, by which emerging threats as well as future opportunities and potentials are anticipated at an early stage. Besides, an innovation management must be able to transform the detected needs and opportunities to innovate into implementable concepts for technology and product innovations, which includes the ability to handle the fuzzy input in the innovation process.
SPINNER, a worldwide leading company in passive radiofrequency technology, has developed a consistent proceeding, which bridges the gap from fuzzy future factors and strategic requirements to technology and product innovations. The presentation shows how SPINNER’s innovation management spots and evaluates future market demands as well as emerging enabling technologies, how innovation impulses are derived, and how innovation ideas are generated. It also addresses the involved methods and tools and explains how SPINNER’s Innovation Idea Evaluation System INES paves the way from fuzzy ideas to implementable concepts, prioritizing the most valuable ideas and allowing for dynamic steering under fluctuating conditions.
Dr. Kai Numssen – Head of Innovation Management, SPINNER GmbH, Munich / Westerham, Germany