Ixir - Ferrero

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Politecnico di Milano, MSc. in Product Service System Design/ Meta Design Course. Trend Analysis and Future Scenario for Ferrero.

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Ixir - Ferrero

  1. 1. scenarios 1, 2, 3, 4 & 5 ferrero chocoocraft system function storyboard multiplicity the elements
  2. 2. >> food put on the >> The history, or >> Playing with food >> food articles >> food objects taken body, not in the body. roots of something are and its semiotic imitating another. out of the context of removed and its language consciously. eating to serve a using the properties context changed to food dressed up as different function. and/or aesthetics of begin a new something that it isn’t. food items to affect existence. the body and emotions externally. meta design / PSSD luisa collina, fabrizio pini, valentina contents: auricchio trends onion tears spliced roots scenarios building marco tossici . a.tugce durmaz . kagan grasshopper varoglum . rowan dinning project development voice of lire bird nest
  3. 3. scenarios >>> vision: art expression of chocolate meta design / PSSD luisa collina, fabrizio pini, valentina contents: auricchio trends scenario 1 scenarios building marco tossici . a.tugce durmaz . kagan varoglum . rowan dinning project development
  4. 4. scenarios >>> vision: wasteless dining � meta design / PSSD luisa collina, fabrizio pini, valentina contents: auricchio trends scenario 2 scenarios building marco tossici . a.tugce durmaz . kagan varoglum . rowan dinning project development
  5. 5. scenarios >>> vision: sensorial menu � meta design / PSSD luisa collina, fabrizio pini, valentina contents: auricchio trends scenario 3 scenarios building marco tossici . a.tugce durmaz . kagan varoglum . rowan dinning project development
  6. 6. scenarios >>> vision: food scrabble � � � meta design / PSSD luisa collina, fabrizio pini, valentina contents: auricchio trends scenario 4 scenarios building marco tossici . a.tugce durmaz . kagan varoglum . rowan dinning project development
  7. 7. scenarios >>> vision: hansel & gretel � � meta design / PSSD luisa collina, fabrizio pini, valentina contents: auricchio trends scenario 5 scenarios building marco tossici . a.tugce durmaz . kagan varoglum . rowan dinning project development
  8. 8. brand analysis >>> ferrero: products and history birth 1946, in alba (italy), by confectioner pietro ferrero 1956 germany, the first international move of the company 1969, Ferrero U.S.A., inc. started business in new york. period of strong international growth. introduced with an entirely new product (tic-tac) not the famous nutella brand 1974, Kinder division for children established, in Italy “today, one of the largest confectionery companies worldwide ” meta design / PSSD luisa collina, fabrizio pini, valentina contents: auricchio trends ferrero scenarios building marco tossici . a.tugce durmaz . kagan varoglum . rowan dinning project development
  9. 9. brand analysis >>> swot analysis: actual condition meta design / PSSD luisa collina, fabrizio pini, valentina contents: auricchio trends ferrero scenarios building marco tossici . a.tugce durmaz . kagan varoglum . rowan dinning project development
  10. 10. the project chocoocraft >>> swot analysis: repositioning values meta design / PSSD luisa collina, fabrizio pini, valentina contents: auricchio trends chocoocraft scenarios building marco tossici . a.tugce durmaz . kagan varoglum . rowan dinning project development
  11. 11. 18 to 60 years old _______________ taking the chocolate requires tools and a certain dexterity. subtle changes to the chocolate taste are more appropriate to an adult audience.
  12. 12. the project chocoocraft >>> the storyboard: two alternatives
  13. 13. the project chocoocraft >>>
  14. 14. the project chocoocraft >>> some of this or... ... a little of this, or... coco chilli nuts “one product from ferrero becomes innumerous in your hands” meta design / PSSD luisa collina, fabrizio pini, valentina contents: auricchio trends multiplicity scenarios building marco tossici . a.tugce durmaz . kagan varoglum . rowan dinning project development
  15. 15. the project chocoocraft >>> like this or... ...like this or... “draw it to you” meta design / PSSD luisa collina, fabrizio pini, valentina contents: auricchio trends multiplicity scenarios building marco tossici . a.tugce durmaz . kagan varoglum . rowan dinning project development
  16. 16. the project chocoocraft >>> the product: the base chocolate from ferrero is a dark, wine flavoured choco- small: large: late. medium: 320mm dia 180mm dia 260mm dia the chocolate will be sold on plate size. a distinct taste that will confirm Ferrero’s capability of proposing chocolate of excellence to the market. meta design / PSSD luisa collina, fabrizio pini, valentina contents: auricchio trends the elements scenarios building marco tossici . a.tugce durmaz . kagan varoglum . rowan dinning project development
  17. 17. the project chocoocraft >>> tool kit elements: 3 to 4 wooden clips chisel & mallet flexible, oven proof silicone plate meta design / PSSD luisa collina, fabrizio pini, valentina contents: auricchio trends the elements scenarios building marco tossici . a.tugce durmaz . kagan varoglum . rowan dinning project development
  18. 18. the project chocoocraft >>> the space: “interactive, social, creative, fun” the creActivity space creActivity space. intended to enhance the oven space social interaction meta design / PSSD luisa collina, fabrizio pini, valentina contents: auricchio trends the elements scenarios building marco tossici . a.tugce durmaz . kagan varoglum . rowan dinning project development
  19. 19. the project chocoocraft >>> corporate identity: � � � the logo � � � meta design / PSSD luisa collina, fabrizio pini, valentina contents: auricchio trends the elements scenarios building marco tossici . a.tugce durmaz . kagan varoglum . rowan dinning project development
  20. 20. innovation of the ferrero buisness model
  21. 21. the end.

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