Motivate Michigan Project Review and Results

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  • 1. 2010 PROJECT REVIEW & RESULTS The “Top 10” Student Finalists in the “Motivate Michigan” competition represented the following Colleges and Universities: for Economic Impact A Corporate Sponsored Collegiate Competition U of M WMU U of D Mercy MTU WSU Kettering St. Clair CC LSSU powered by
    • 3 Objectives & Overview
    • 6 Sponsors & Partners
    • 8 The “Final 5” Event
    • 10 Media Coverage
    • 16 Total Audience & Impact
    • Winning Idea
    • Relevancy
    • Planning Committee
    • 21 Appendices:
        • Press Release
        • Email blast
        • PSA
    • Uncover Breakthrough Ideas to Help Improve the Michigan Economy
    • Leverage the Investment in our College Students in the State
    • Rekindle the “Innovative Spirit” within Michigan
    • Do Something Positive in an Environment of Negative News and a Challenging Economy
      • Online Competition for College Students Launched
      • 280 Ideas Submitted
    • Committee Selected the “Top 10” Ideas
    • based on…
      • Impact on Michigan Economy
      • Feasibility for Implementation
      • Creativity & Innovation
      • Public Voted Online for the Best Idea
      • 4,670 Votes Received
      • “ Final Five” Students Presented Ideas to Panel of Judges
      • Winning Idea Selected - “Thunder Down Under”, Underwater Turbines – Alternative Energy
      • Media Partners featured students online, in print, and on TV
      • Winning Idea presented to Leaders in State
  • 5. ENDORSEMENTS “ The Motivate Michigan Initiative is a unique competition… we encourage as many people as possible to participate .” The Honorable Governor Jennifer M. Granholm “… Using the intellectual power of college students will bring a fresh perspective… There is great potential to be had in this truly innovative program .” Senator John Pappageorge, 13 th District “… I challenge all students in Michigan colleges and universities to push-the-envelope of Creativity and submit their ideas .” Dr. Michael Boulus, Executive Director, Presidents Council, State Universities of Michigan “ The Motivate Michigan initiative is a unique project… Usually we tell our students what to do; this project requires us to listen .” Ken Rogers, Executive Director, Automation Alley “… we are proud to partner with Motivate Michigan to help transform Michigan’s economy .” Beth Chappell, President & CEO, Detroit Economic Club
  • 6. PROJECT SPONSORS Gold Sponsor: Silver Sponsor: Bronze Sponsor: Additional Sponsors: Scholarship Fund: $50,000 + MET “multiplier”
  • 7. PROJECT PARTNERS Founder and Project Manager: Media Partners: Online Contest Partner: Non-Profit Partner: Other Partners:
  • 8. THE “FINAL 5” WINNERS 1 st Place: University of Michigan Tarun Koshy & Nic Williams “ Thunder Down Under” Underwater Turbines – Alternative Energy 2 nd Place: Western Michigan University Jacob Berkey & Kylie Vasa “ Financial Literacy Pilot Program” 4 th Place: Michigan Tech. University David Kossak “ Maple Syrup – Using Michigan’s Natural Resources” 3 rd Place: University of Detroit – Mercy Allison Bray “ Michigan Pride Consumer Action Plan” 5 th Place: Wayne State University Anthony Leo “ Michigan Card”
  • 9. THE “FINAL 5” JUDGES On May 24, 2010, the “Final 5” Students in the Motivate Michigan competition presented their concepts to a panel of judges at the Rock Financial Showplace in Novi, Michigan. Judges are pictured above and highlighted in red below. Back row: Trey Fabacher , VP & General Manager, WWJ-TV CBS Detroit; William Hazelton , Senior VP, CIBER, Inc.; Armen Kabodian, VP, CIBER, Inc. and Motivate Michigan Committee Chairman; Ken Theis , CIO and Director, Michigan Department of Technology, Management & Budget; Michael Boulus , Executive Director, Presidents Council, State Universities of Michigan. Front row: Lisa Dancsok , Executive VP, Michigan Economic Development Corporation (MEDC); Eileen Ashley , Wealth and Institutional Management Division Managing Director, Comerica Bank; and, Carol Cain, Senior Producer, CBS Television Stations & Detroit Free Press Columnist and Moderator of Motivate Michigan “Final 5” Event.
  • 10. Average Circulation: Over 500,000 readers for each Sunday edition Estimated Number of Readers for 3 articles: 1,500,000 readers / impressions Media Coverage: PRINT ... May 30, 2010 April 25, 2010
  • 11. Media Coverage: TELEVISION Saturday, February 13 Special Guest: Thomas D. Ogden, President, Comerica Bank Sunday, April 18 Special Guest: Caroline Chambers, Vice President, Comerica Bank & President, Comerica Charitable Foundation Saturday, June 5 Carol Cain (CBS) and Contest Winners: Nic Williams (U of M) and Tarun Koshy (U of M) CBS-TV Campaign Reached Over 1,000,000 Households
  • 12. Media Coverage: TELEVISION Promotional Spots Promo #1 Featured Armen Kabodian and The Motivate Michigan Project Promo #2: Encouraged Students to Submit Ideas Online Promo #3: Encouraged Public to Vote for Favorite Idea Promo # 4 Featured Motivate Michigan Winners Tarun Koshy & Nic Williams
  • 13. www. .org
    • Received 672,538 hits on Web Site
    • All logos have links to all Sponsor and Partner
    • Web Sites
    • Designed by Comerica Bank and CIBER, Inc.
    • Online Contest and Hosting Services provided
    • by Exposure Marketing in Auburn Hills, MI
    • Students submitted their ideas on this site, and
    • it was utilized for online public voting
  • 14. Viral Email “ Web 2.0” Media Coverage
    • Email blast to over 1,000 admin. & staff at colleges and universities in MI – sent forward to thousands of students throughout state
    • Contacts, posts, networking
    • Friends, facts, and features on
    Many tweets on Videos posted for the “ Top 10” Student ideas Multiple Press Releases to Media Outlets in Michigan
    • Public Service Announcements on
    • On March 3, 2010
  • 15. Local & Campus Media Coverage
  • 16.
    • (estimates)
    • Three articles in the Sunday Detroit Free Press 1,500,000
    • CBS Television Stations (CW-50 & WWJ-TV) 1,000,000
      • Three Television Shows
      • Hundreds of TV Promotional Spots
      • &
    • Web Site 672,538
    • WWJ Radio Public Service Announcements (30) 150,000
    • Web 2.0 (LinkedIn, Facebook, Twitter, YouTube) 25,000
    • Viral Email blast to College campuses 10,000
    • Local & Campus Media Coverage 5,000
    Anthony Leo from Wayne State University presents his concept at the Motivate Michigan “Final 5” event on May 24, 2010. Comerica Bank (Gold Sponsor) signage was prominently displayed during the event.
  • 17. IMPACT
    • Brand Exposure for Sponsors
    • Scholarships for Students
    • Economic Improvement Ideas
    • Comments from the Students:
    “ Thank you so much for the opportunity to participate in this contest!  The money will really help me with my nursing school! … This really was a blessing to me and my family."   “ Thank you for giving me and the other entrants an opportunity to express our ideas for the future of Michigan.” “ I hope you continue to encourage Michigan's college students to think about the future of our state for a long time to come.” “ This has been a wonderful opportunity . I'm so glad to have been a part of it.”
  • 18. Winning Idea: Underwater Turbines
    • American Express initiative:
    • Corporation Funding
    • Consumers Voting
    • Volunteers Earning Points
    • Pepsi Refresh Project:
    • Pepsi Donations
    • Requesting Ides for
    • “ Positive Impact”
    • Consumers Voting
    • Disney “Give a Day. Get a Day”:
    • Encourages Consumers
    • to Volunteer (1 M have)
    • Free Day at a Disney Park
  • 20. PLANNING COMMITTEE Dale Rinke, Armen Kabodian, John Peppes, Vicki Hickman Thank you for your Sponsorship and Support! For additional information: [email_address]
  • 21. Appendix A: Press Release
  • 22. Appendix B: Email Blast
  • 23. Appendix C: PSA