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Content Marketing 2013

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Engage clients and prospects with content they're interested in.

Engage clients and prospects with content they're interested in.

Published in: Business

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Transcript

  • 1. Donovanx Media StrategiesCONTENT MARKETING
  • 2. How to connect with content.
  • 3. DEFINE YOUR CORE BRANDED ONLINE DESTINATIONSWhere should your brand live? • Facebook • LinkedIn • Your Website • Youtube
  • 4. Facebook Business Page, a must have. Updated at least 2x weekly.
  • 5. Let your business story lines come to life with video*, pictures and comments. *more on Youtube slide
  • 6. LinkedIn, The Professional Social Network. Company Pages rank well in search. LinkedIn
  • 7. CONNECTConnect your content destinations so all content posted lives on your website
  • 8. Create a Youtube Channel, IF,You have professional grade video shotusing tripods, microphones and lighting. Otherwise you hurt your businesscredibility. Plan B, use slide shows of stillphotos, or a digital version of your best brochure and post via Slide Share.
  • 9. Video content supports your brand, engages visitors with your story.
  • 10. Twitter? Depends. Twitter FeedAre you an industry thought leader? Are you a candidate? Are you the business?
  • 11. NOW POST CONTENT THEYWILL BE INTERESTED IN YOU ARE CONNECTED.
  • 12. CREATE A SCHEDULE FOR POSTING (and take lots of pictures)• Facebook• Linkedin• Youtube (or Slide Share)
  • 13. Donovanx Media StrategiesCONTENT MARKETING