The importance of a Social Media Policy in the pharmaceutical and medical device industries.
Social Media Policy  Case Study
Social Media Policy  Case Study
Social Media Policy
Trends and Forecasts  US Interactive Marketing Forecast  Interactive marketing in the US will hit nearly $55 billion by 20...
Trends and Forecasts  Top Priorities for Senior Marketers in 2010 Social is a top priority for 45 % of senior marketers  B...
Shift in the Pharmaceutical Industry <ul><li>Pharmaceutical companies boosted their measured spending on internet media 36...
Medical Device Industry Landscape
Pharmaceutical Industry Landscape
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Social media guidelines in the pharmaceutical and medical device industries

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The importance of social media guidelines in the pharmaceutical and medical device industries.

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  • Shows the potential for digital/online business in the coming years; also shows the transition in spending from traditional advertising to interactive (online) advertising
  • http://www.massdevice.com/news/survey-medical-device-industry-slow-adopt-social-media
  • Social media guidelines in the pharmaceutical and medical device industries

    1. 1. The importance of a Social Media Policy in the pharmaceutical and medical device industries.
    2. 2. Social Media Policy Case Study
    3. 3. Social Media Policy Case Study
    4. 4. Social Media Policy
    5. 5. Trends and Forecasts US Interactive Marketing Forecast Interactive marketing in the US will hit nearly $55 billion by 2014 Social media, which represents only $716M today, is expected to balloon to $3.1B by 2014 The interactive portion of total marketing spending is projected to grow from today's 12% to 21% of all advertising spending by 2014
    6. 6. Trends and Forecasts Top Priorities for Senior Marketers in 2010 Social is a top priority for 45 % of senior marketers Blogger outreach is considered “important” by 44% Half of respondents consider search optimization “important” and 27% believe it is a top priority
    7. 7. Shift in the Pharmaceutical Industry <ul><li>Pharmaceutical companies boosted their measured spending on internet media 36% to $137 million in 2008 AdAge </li></ul><ul><li>Industry’s spending on TV, once its de facto media choice, dropped 4.3% to $2.9 billion from $3 billion AdAge </li></ul>
    8. 8. Medical Device Industry Landscape
    9. 9. Pharmaceutical Industry Landscape

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