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Brian solis presentation (kw) 1 15 10

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  • 1. The highlights of Social Media Business Integration
    This brief presentation is the highlights of the article Brian Solis wrote on the topic. @BrianSolisis a principal at FutureWorks a new media PR agency.
    He is globally recognized as one of most prominent thought leaders in new media.
  • 2. The 10 Stages of Social Media Business Integration
    Brian Solis (@BrianSolis) is a principal at FutureWorks a new media PR agency.
    He is globally recognized as one of most prominent thought leaders in new media.
  • 3. Stage 1: Observe and Report- Listening- Reporting
    Stage 2: Setting the Stage + Dress Rehearsal
    - Presence
    - Analysis
  • 4. Stage 3: Socializing Media- Conversation- Rapid Response- Metrics
    Stage 4: Finding a Voice and a Sense of Purpose
    - Research
    • Strategic Visibility
    • 5. Relevance
  • Stage 5: Turning Words Into Actions- Empathy- Purpose
    Stage 6: Humanizing the Brand and Defining the Experience
    - The Humanization of the Brand
    • Experience
  • Stage 7: Community- Community Building / Recruitment
    Stage 8: Social Darwinism
    - Adaptation
    • Organizational Transformation
  • Stage 9: The Socialization of Business Processes- Social CRM (sCRM)
    Stage 10: Business Performance Metrics
    - ROI